1. Success is 30% Ability - 70% Visibility

2.  Average woman spends
$2,000 a year on their
wardrobe but only
wear 30% of their
clothes

3.  Women spend eight
years of their life
shopping

4.  the average
woman spends
$18,000 on
make-up in her
lifetime
($240 per year spend – Who are they kidding?)

5. Deciding what to wear?
3,276 Hours

6. BAD
HAIR
DAY ?

12. How does that
apply to me

13. Fish

18. GEN Y knows what you don’t know

19. It’s not about your attitude to
dressing and fashion
It’s about what your audience
thinks and knows

20. Worry
Big Time

21. Time to get….
Fabulous

22. Personal Packaging
 Colour
 Personality
 Style
• Appropriate
• Flattering
• Current

26. Colour Management
Dark Authoritative
Medium Approachable

27. BRIGHT Confident Creative
LIGHT Ineffectual
Cultural diversity?
Industry appropriate?

28. Understand Personal
Colour Pattern

29. Fashion
Personality

31. Style Personality
Classic Dramatic Romantic Natural

32. Classic Dramatic Romantic Natural

33. scruffy lazy outdated deluded

34. Think about what you
actually like to wear

35. What do I wear in 2012?

36. Remember…
 Gen Y knows
 250 millisecond snap judgement
 Part of your personal & corporate brand
 Get paid more because you look like you’re
worth it

46. And for the ladies….

56. 4% Asked about jobs in other areas
8% Created or negotiated
8% Alerted by their network
63% 12% Previous relationship with manager
Informal
Methods
31% Invited to apply based on reputation
37% 13% Internal ads
Formal
Methods
24% external ads (first jobs are a large percentage)

59. Fabulous or
Fish

60. Sharon Connolly