This presentation is for the participants of the STAR HUB 2 hour learning conversations workshop in July 2013. This was a lively interactive presentation given by Personal Branding Expert Sharon Connolly. The presentation was about how to stand-up, stand-out and get noticed, particularly when wearing casual dress.

1. Stand up-Stand out
Get noticed

2. Average woman
spends
$2,000a year on their wardrobe
but only wear 30% of their
clothes

3. Women spend
eight
years of their life shopping

4. the average woman spends
$18,000
on make-up in her lifetime
(£121 per year spend – Who are they kidding?)

5. 3,276 Hours
Deciding what to wear?

6. bad
hair
day ?

12. Comfortable?Comfortable?

13. ZONE
stretch

14. Comfortable?
UNUNComfortable?

19. SUCCESS
30% ABILITY
70% VISIBILITY

22. GEN Y knows what you don’t know

23. It’s not about your attitude to
dressing and fashion
It’s about what your audience
thinks and knows

25. Time to get….
Fabulous

26.  Colour
 Personality
 Style
• Appropriate
• Flattering
• Current
Personal
Packagi ng

27. Time to get
colour
confidence?

28. Depth

29. Clarity

30. Undertone

31. Seasons

33. Spring

35. Summer

37. Winter

39. Autumn

47. Neutrals
 Exquisite Quality Fabric
 Safari Theme

48. Fashion
Personality

50. Classic Dramatic Romantic Natural

51. scruffy lazy outdated deluded

52. Think about what you
actually like to wear

53. What do I wear in 2013?

60. What do I wear in 2013?
SEVENtypes

61.  Colour
 Pattern
 Volume
 Fabric weight
 Detail
 Accessories
 Shoes
The Figure Fixers

62. Colour

63. Pattern

64. Volume

65. Fabric

67. Accessories & Details

68. Upgrade yourself to First Class

71. What do you need?
WORK
• Black Pencil Skirt
• Wrap Dress
• Black Trousers
• Chinos
• Fitted Shirts
• Smart T-shirts
• Shift Dresses
• Light Jacket
• Dark Jeans
CASUAL
• Jersey Maxi Dress
• Floaty maxi dress
• Little Black Dress
• White Trousers
• Denim Skirt
• Posh Frock
• Glitter top
• Pretty Top
• Beach Wrap

75. Fabulous of Fish Checklist?
 Current?
 Admired?
 Brand Reflective?
 Appropriate?
 Groomed?
 Organised?
 Consistent?
 Advertised?

76. How successful people get opportunities
4% Asked about jobs in other areas
8% Created or negotiated
12% Previous relationship with manager
8% Alerted by their network
31% Invited to apply based on reputation
63%
Informal
Methods
13% Internal ads
24% external ads (first jobs are a large percentage)
37%
Formal
Methods

77. WHY?are you networking?

78.  Win business
 Get a job
 Find suppliers
 Find associates and partners
 Social reasons
 Grow in confidence
 Inside your organisation

79. YOU
who do
want to
meet?

80.  Chamber of Commerce
 Networking Associations
 Professional Associations
 Trade Shows
 Sporting Events
 Socially

81. pitch
elevator

82. pitches
elevator

83. Smal l Tal k

84. Listen…

85. Social Media Minefield
 LinkedIn
• Gather Testimonials
• Keep up to date
• Keep Professional
 FaceBook

91. Facebook
 Be a balanced “Real” Person

92. Networking NOT working? Relationships
 Extended Networks
 Setting Goals & measuring
 Honing your Image
 Skilful smooozing
 Following up
 Appropriate social media

93. Stand up-Stand out
Get noticed