Presentation for N3Con media conference in Hong Kong on May 25, 2013 on how to write and pitch powerful op-eds, also known as guest columnst, for print and online publications.
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How to write and pitch op-eds
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6. News Opinion
Be objective Take a stand
Report, report, report And treat yourself as a source
Explanation of issue Knowledgeable argument
Expose wrongdoing or failure And propose solutions
Cold blooded Warm blooded
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8. Short lede, ~100 words
Main argument
Research supporting your argument
Propose solutions
Ending, kicker or call to action