1. Samantha Hastie

2. Digital Divide and Access
Question: What was the
last thing you used your
mobile phone for?

3. What Donner (2006) says?
Donner examines the economic and social
implications of three different groups of mobile users
in Rwanda.
Those who own a mobile
Those who rely on public telephones
Those who have no access

4. Reasons for limited access
Digital Divide
“Gap between those who can benefit from digital
technology and those that can not”

5. Reasons for Limited Access
Money
Poor mobile infrastructure

6. Mobile Statistics in Africa
http://www.youtube.com/watch?v=5kamlf-uAHU
More phones in South Africa than people
500 million mobiles in Africa in 2012
only 49 million in 2002

7. Closing the Gap only just…
25% of Rwandans still do not have access to mobile
technology
96.3 out of 100 had mobile subscriptions in Europe
8.7 out of 100 subscribers had mobile subscriptions in
Africa
 Statistics from International Telecommunications Union 2003

8. Smart Phone use Globally
Developed world usage of smart phones: men aged
between 25-34 most common smart phone users
Singapore highest Smartphone penetration at 54%
http://www.go-gulf.com/blog/smartphone
Developed world ‘Smartphone’ expected market
penetration estimated at 14% by 2012
http://techcrunch.com/2012/06/09/feature-phones-
are-not-the-future/

9. How developed countries use
technology
Social purposes
Entertainment
Keep in contact with
loved ones
Economic factors

10. How developing countries use
technology
Economic purposes
Find jobs
Maintain income and
livelihood
Social purposes

11. How Developing Countries Use
Mobile Technology
http://www.youtube.com/watch?v=Mw4WvF8YW0M

12. Activity: Spot the difference
First mobile phone ad
http://www.youtube.com/watch?v=ptbJZ9HBw2k
Ad for new iPhone 5
http://www.youtube.com/watch?
v=A1Rc4MDmr8o&feature=relmfu

13. Activity
What differences do you see?

14. Activity
Please tweet your response to this question
In the developed world mobile technology is an
accessory not a necessity?

15. The End