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Goodyear launch case

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shashank.kr

This is regarding the marketing case on Goodyear Aquatread tyre launch.

TechnologieBusiness
1  sur  25
[object Object],[object Object]
History ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market Segmentation ,[object Object],[object Object],[object Object]
Market Segmentation
Brand Share
Consumer Segmentation ,[object Object],[object Object],[object Object],[object Object]
Consumer Segmentation
Distribution Channels Garage/service stations Large Independent tire dealers Others Small Independent tire dealers Manufacturer-owned outlets Mass merchandisers Warehouse Clubs
Distribution Channels
Goodyear’s Distribution
SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Aquatred (Elements)
POP ,[object Object],[object Object],[object Object]
POD ,[object Object],[object Object],[object Object],[object Object]
BCG Matrix High Low High Low Cash Returns Cash Usage Value oriented Buyers Commodity Buyers Quality Buyers Price-constrained Buyers
Should we launch Aquatred?
What are we selling? SAFETY
Strategy
Strategy ,[object Object],[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Q & Q U E S T I O N S A N S W E R S

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Goodyear launch case

Notes de l'éditeur

  1. Named in honor of Charles GoodYear In 1898. Ford-T model, Corsair airships in WW2. Named in honor of Charles GoodYear In 1898. Ford-T model, Corsair airships in WW2.
  2. Named in honor of Charles GoodYear In 1898. Ford-T model, Corsair airships in WW2. Named in honor of Charles GoodYear In 1898. Ford-T model, Corsair airships in WW2.
  3. Named in honor of Charles GoodYear In 1898. Ford-T model, Corsair airships in WW2. Named in honor of Charles GoodYear In 1898. Ford-T model, Corsair airships in WW2.
  4. Named in honor of Charles GoodYear In 1898. Ford-T model, Corsair airships in WW2. Named in honor of Charles GoodYear In 1898. Ford-T model, Corsair airships in WW2.
  5. Named in honor of Charles GoodYear In 1898. Ford-T model, Corsair airships in WW2. Named in honor of Charles GoodYear In 1898. Ford-T model, Corsair airships in WW2.
  6. Named in honor of Charles GoodYear In 1898. Ford-T model, Corsair airships in WW2. Named in honor of Charles GoodYear In 1898. Ford-T model, Corsair airships in WW2.
  7. Named in honor of Charles GoodYear In 1898. Ford-T model, Corsair airships in WW2. Named in honor of Charles GoodYear In 1898. Ford-T model, Corsair airships in WW2.
  8. Named in honor of Charles GoodYear In 1898. Ford-T model, Corsair airships in WW2. Named in honor of Charles GoodYear In 1898. Ford-T model, Corsair airships in WW2.
  9. Named in honor of Charles GoodYear In 1898. Ford-T model, Corsair airships in WW2. Named in honor of Charles GoodYear In 1898. Ford-T model, Corsair airships in WW2.