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TyE Boot Camp -July 2013
MARKETING TO THE
CUSTOMERS.
Shashi Bellamkonda
•VP, Digital Marketing -Bozzuto.com
•Adjunct Professor, Georgetown University
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*
THE BASICS NEVER CHANGE
Your Objective: Win Favor from the Public
• Build awareness
• Create identity
• Enhance Image
• Inform public
• Good reputation
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9.INTEGRATE YOUR
MARKETING EFFORTS
Add your social media sites to your website
Tell your followers on Twitter about your newsletter offers
Add a sign-up section to your Facebook Page
Add a link to your website from your blog
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Questions
VP- Digital Marketing, Customer Experience and
Analytics Leader, Small Business Speaker and
Columnist
Adjunct Professor – Georgetown University
Featured :
Washington Business Journal | Washingtonian
Magazine Tech Titan 2009 & 2011 | Small Business
Influencer 2011 & 2012 Champion | Winner of the 2012
Minority Business Leader Awards| AmEx Open
Forum | Featured in 15 Books
Shashi Bellamkonda
shashib@gmail.com
Follow On Twitter: @shashib