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Social Media Intro

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Shashi Bellamkonda
Shashi Bellamkonda

Excelent presentation by Steve Fisher on Social media

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Social Media in Business: A Primer February 9, 2009 Steven Fisher
What is Web 2.0? ,[object Object],Source: Wikipedia “ Second generation of internet based web services.” Web 2.0
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Social Media A Shift to Publishing a Conversation Institutional Voice Audience Traditional Social Media Blogs Communities Traditional online tactics focus on crafting institutional messages and assets then mass distributing them to a core audience. Social Media focuses on enabling and publishing a conversation between multiple parties where the community has a steak in the dialogue
Forrester Research Social Technographics Latter of Participation
Components of Social Media Brian Solis’ Conversation Prism (Image source: Brian Solis and Jesse Thomas) http://www.briansolis.com/2008/08/introducing-conversation-prism.html
Social Media Defined Social Media Social media describes the online tools (created with Web 2.0 applications) that people use to share opinions, experiences, and perspectives with each other. A few prominent examples of social media applications are Wikipedia (reference), MySpace (social networking), YouTube (video sharing), Second Life (virtual reality), Digg (news sharing), Flickr (photo sharing) and Miniclip (game sharing). These sites typically use technologies such as blogs, wikis, message boards, podcasts, wikis, and vlogs to allow users to engage and interact with eachother.
Social Media Defined User-generated content, Consumer-generated media User-generated content ( UGC ) refers to various kinds of media content that is produced or primarily influenced by end-users ; as opposed to traditional media outlets. Consumer-generated media (CGM) describes word-of-mouth behavior that exists on the Internet. Typically, consumer-generated media encompasses opinions, experiences, advice and commentary about products, brands, companies and services—usually informed by personal experience —that exist in consumer-created postings on Internet discussion boards, forums, Usenet newsgroups and blogs.
Social Media Defined Social bookmarking, Social Media Optimization Social Bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. Social media optimization is about implementing changes to a site (or blog) so that others can easily link to it, tag it, post a comment to it; and then submit it to social bookmarking sites; making it social media ready!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Trends of Social Media Forrester Research
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Trends of Social Media Juniper Research
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 7, 2009 Distinctive Qualities of Social Media
Social Media here at Network Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can you and your department benefit from leveraging social media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
June 7, 2009 Before you jump into social media head first There is some planning involved
Social Media Tip #1 – Use the POST Method ,[object Object],[object Object],[object Object],[object Object],The POST Method was created by Forrester as a way to provide people with an easy way to decide how to use Social Media
Social Media Tip #2 – Optimize Your Content to Go Everywhere ,[object Object],[object Object],[object Object],The end goal is to achieve Omnipresence
Social Media Tip #3 – Increase Linkability ,[object Object],[object Object],[object Object],[object Object],[object Object],Remember, the key is to have content that “engages” others and makes them want to link to your site.
Social Media Tip #4 – Reward Inbound Links ,[object Object],[object Object],[object Object],[object Object],[object Object],June 7, 2009
Social Media Tip #5 – Make Tagging and Bookmarking Easy ,[object Object],[object Object],[object Object],A “tag” is just a word(s) that describe content. Tags that describe the content Easy to bookmark and add to Social Media Sites
[object Object],[object Object],[object Object],[object Object],[object Object],Final Thoughts … but wait, there are two more slides
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Resources Blogs, books and other stuff

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Social Media Intro

  • 1. Social Media in Business: A Primer February 9, 2009 Steven Fisher
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  • 4. Social Media A Shift to Publishing a Conversation Institutional Voice Audience Traditional Social Media Blogs Communities Traditional online tactics focus on crafting institutional messages and assets then mass distributing them to a core audience. Social Media focuses on enabling and publishing a conversation between multiple parties where the community has a steak in the dialogue
  • 5. Forrester Research Social Technographics Latter of Participation
  • 6. Components of Social Media Brian Solis’ Conversation Prism (Image source: Brian Solis and Jesse Thomas) http://www.briansolis.com/2008/08/introducing-conversation-prism.html
  • 7. Social Media Defined Social Media Social media describes the online tools (created with Web 2.0 applications) that people use to share opinions, experiences, and perspectives with each other. A few prominent examples of social media applications are Wikipedia (reference), MySpace (social networking), YouTube (video sharing), Second Life (virtual reality), Digg (news sharing), Flickr (photo sharing) and Miniclip (game sharing). These sites typically use technologies such as blogs, wikis, message boards, podcasts, wikis, and vlogs to allow users to engage and interact with eachother.
  • 8. Social Media Defined User-generated content, Consumer-generated media User-generated content ( UGC ) refers to various kinds of media content that is produced or primarily influenced by end-users ; as opposed to traditional media outlets. Consumer-generated media (CGM) describes word-of-mouth behavior that exists on the Internet. Typically, consumer-generated media encompasses opinions, experiences, advice and commentary about products, brands, companies and services—usually informed by personal experience —that exist in consumer-created postings on Internet discussion boards, forums, Usenet newsgroups and blogs.
  • 9. Social Media Defined Social bookmarking, Social Media Optimization Social Bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. Social media optimization is about implementing changes to a site (or blog) so that others can easily link to it, tag it, post a comment to it; and then submit it to social bookmarking sites; making it social media ready!
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  • 15. June 7, 2009 Before you jump into social media head first There is some planning involved
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