1. Tech Trends for 2011
Prasit Worachatrawanit
New Media & E-Commerce Director

2. “All the things happen through the year 2010
make me think about these books.”
Internet time: Human Life Years = Dog Life Years. (1 day = 1 week)
Rapid Change: Time to switch the dog food. (Hybrid & Transform)
Atom2Bit: Your friends are being digital (facebook avatar).
Function->Fashion: Early Adopter = Anybody (Not Geek anymore)
Multi-Platform: Computer are invisible…

3. What’s Happening?
1. Smart Phone & Tablet is the next PC
2. Tablet eats Laptop. (Notebook is still mainstream, but decline)
3. Netbook Loves Cloud. (Chrome App Store)
4. Not Only Wintel, but Android-ARM also.
5. Hybrid Media: E-Book/Digital Magazine/Print
6. Mobile Apps Explode & Mobile Virus is coming.
7. Smart TV (Internet/Games/3D)
8. Social Networking (Life & Work)
Multi-Platform Dilemma, Buying Decision, Social Impact
Shorter time, Gadget overflow, Champion can change anytime.

4. Smart Phone + Tablet = Next PC?
Today: We have a Smart Phone for talking, SMS, BB, e-mail,
Social, Gaming, Music, Video, Google & GPS etc. and…
We have a Tablet to Web Browsing, E-Book/Digital Magazine/
E-Newspaper, E-Mail, Social, Gaming, Office Document,
Video, Music, etc.
Tomorrow: Dual-Core Smartphone (LG Optimus 2X)
Smart Phone 2nd Gen, iPad & Tablets: 2GHz

5. Tablet eats “laptop”
Total “Tablet” unit shipments will jump to 54.7 million in 2011.
19.1M “Notebook” sales will to be lost to tablets globally in 2011.
Source: Goldman Sachs
Google Chrome OS market unaffected by “Netbook” decline.
Source: Google

6. Netbooks love “Cloud”
Netbooks do not need to smarter & faster,
when they connect to “Cloud Computing”.
They run web app (HTML5) share processing power
& storage, even security.
User will move their data to cloud storage & running app from that
by using notebook, netbook, tablet & mobile.

7. Not Only Wintel, but Android-ARM also.
*iOS vs. Android & try to replace Windows

8. Hybrid Media
E-Book/Digital Magazine/Print
book.truelife.com
iPad/Tablets
Colored E-Book
Web Book
Mobile Book
2011: E-Books market share 15-20%

9. Printing Moves
amazon.com
Purchase Consumption
Amazon’s faster shopping
Purchase Consumption Purchase Consumption Purchase Consumption
Kindle integrates purchase into consumption

10. Mobile Apps Explode
& Mobile Virus is coming
Cause of mobile devices are the next PC.
Mobile devices are the next target of hackers.
Even wallpaper, it could be a virus in your mobile.

11. Smart TV (Internet/3D/Games)
What’s next?
• TV + Internet + App
• Glasses-Free 3D TV
• Cloud Gaming
• Video Calling
• etc.

12. Social Network Impacts
Do U trust Friends or Google?
Social Commerce is coming.
Facebook + Office App.
Location Base System.
Cloud Sourcing = Your Brain.
Group Buying = Best Deal
Etc.

13. Back to the basic…
From PC to Tablet…

14. Back to the basic…

15. Google The Movie 2011?
Googled: The End of the World as We Know It
Sure!!! It’s very interesting,
However, will it translate in a
film for mainstream
audiences?

16. THANK YOU