Personal Information
Entreprise/Lieu de travail
Toronto, Canada Area Canada
Profession
Chief Strategy Officer
Secteur d’activité
Advertising / Marketing / PR
À propos
As Chief Strategy Officer at kenna, Stephen’s role is to guide clients on the adoption of customer management as a core marketing discipline and to serve as an advocate for marketing transformation. In addition to his consultative work, he oversees a group of strategic planners and customer intelligence analysts.
A recognized authority in Canada on the subject of relationship and database marketing, Stephen’s expertise spans information technology, customer analytics and marketing strategy. Over the years, he has worked with major clients in almost every business sector, spearheading a diverse range of marketing initiatives, from development of customer relationship programs to cre...
Mots-clés
customer relationship management
customer experience
data-driven marketing
brand experience
branding
reward programs
loyalty marketing
Tout plus
Personal Information
Entreprise/Lieu de travail
Toronto, Canada Area Canada
Profession
Chief Strategy Officer
Secteur d’activité
Advertising / Marketing / PR
À propos
As Chief Strategy Officer at kenna, Stephen’s role is to guide clients on the adoption of customer management as a core marketing discipline and to serve as an advocate for marketing transformation. In addition to his consultative work, he oversees a group of strategic planners and customer intelligence analysts.
A recognized authority in Canada on the subject of relationship and database marketing, Stephen’s expertise spans information technology, customer analytics and marketing strategy. Over the years, he has worked with major clients in almost every business sector, spearheading a diverse range of marketing initiatives, from development of customer relationship programs to cre...
Mots-clés
customer relationship management
customer experience
data-driven marketing
brand experience
branding
reward programs
loyalty marketing
Tout plus