Listing Proposal
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Listing proposal for prospective sellers.
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Listing Proposal
- 1. HOME SALE STRATEGY By: Shawna Bass Better Homes and Gardens Real Estate Gary Greene Pearland Office
- 2. What Sellers Most Wanted in Their Real Estate Agent in 2013 These are my primary goals when a seller enlists me to sell their home. Which ones are the most important to you?
- 3. Our Company began with one office in Houston in 1963 and was founded by Gary Greene. We blossomed into 20 offices across the Houston Metropolitan area under the ownership of Marilyn Eiland and Mark Woodroof. The partners are actively engaged in day-to-day operations. Years in Operation: 50 Number of Agents: 850 Accomplishments: Placed first in 2012 Houston Business Journal Book of Lists for total transactions and dollar volume sold.
- 4. Understanding Your Expectations What questions do you have about working with a real estate agent? What are your expectations of your real estate agent?
- 5. Your insights will help to direct our targeted messages……… What was the single most important feature when you first saw your home? After living in the home, what features have you come to love most? What impressed you most about your home and this neighborhood when buying? What did your children enjoy most about the home and neighborhood? What other neighborhoods did you consider before buying? Where did you live before you moved here? What will you miss the most?
- 6. Information Sources Buyers Used to Find the Home They Purchased in 2012 – from research conducted by the National Association of Realtors®
- 7. Online Promotion Where The Consumers Are! With 9 out of 10 homebuyers on the Internet, it is important that we have an online strategy to promote your home
- 9. The Power of Yard Signs The 3rd most commonly used information source. In 2012, we consistently displayed 36% more yard signs across Houston than the next highest broker. The benefit to you is more buyer inquiries via the phone and the web.
- 10. The Power of Open Houses Open Houses advertised online & offline
- 11. Target Marketing To Get The Word Out Advertising Direct Mail Flyers
- 12. Networking & Reach I have a large sphere of influence and a worldwide network of agents behind me. We are a primary broker for Cartus Relocation and Referral Network, the worlds’ largest. Your buyer could come from anywhere in the world. Make sure you list with a broker that covers it.
- 15. Negotiation & Closing When we have negotiated and executed a contract with all terms and conditions agreed upon, then I become responsible for making sure every detail is handled correctly and in the necessary time frame. I’ll interact with others to manage the process including: Other agents involved Title company Property inspectors Insurance agents Mortgage representatives
- 16. Our Commitment to You Our commitment is to provide a results-oriented real estate experience that will achieve the highest price possible for your home with the least inconvenience to your family and in a time frame that meets your needs. As your marketing professional, I will: •Communicate with you on an agreed upon interval and method: phone, email, text message •Provide you with ideas and recommendations that will enhance the presentation of your home to the public and to the real estate community. •Develop a list of features that will more likely attract showings to the right buyers. •Schedule the dates you can expect completion of marketing activities including: •Multi-photo marketing on all web sites, provided web site accepts multi-photos under normal conditions. •Color flyers strategically distributed to generate activity •Mobilize the entire local market sales force of Realtor® members of the Multiple Listing Service®. This will include e-mail or direct notification to those agents who have sold a home in your area in the last six months. •Place your home on high-traffic real estate internet sites – see our Internet Marketing Menu. •Communicate daily or weekly updates about changes in your market. •Periodically reevaluate the market, reviewing with you recent activity of sales and new listings. •Provide you with available feedback after showings, when received and be candid about suggestions that are made to improve our position. I will look for every opportunity to obtain an offer to purchase your home. •At your request, I will obtain information and a sample quote on insurance for your home in order to facilitate the sale. •Obtain information from the buyer on their ability to qualify for a mortgage before you are asked to take your home off the market for a contract. •My manager will be available to discuss any concerns with you. •When an offer is received on your home, I will diligently work as your advocate to help you achieve the highest price and the best terms possible. I will also be your advocate in the negotiation of repairs. •Coordinate all the closing procedures with the mortgage company, the title company, the appraiser, the inspectors, and the cooperating agent. •Review your papers before closing, if available and attend the closing with you. Our Guarantee to You: If, during the listing period, you feel that I do not perform to this standard, you may talk with my manager and if your concerns can not be satisfied, Better Homes and Gardens Real Estate Gary Greene will release you from the listing. ______________________________________ ______________________________ Better Homes and Gardens Real Estate Gary Greene Seller _________________ ____________________________________________________ Date Seller
- 17. I am that agent! Here’s why: My Credentials Texas licensed Realtor, Member of the National Association of REALTORS®, Certified Negotiation Expert, Multicultural Real Estate Professional, Certified Military Residential Specialist, Texas Affordable Housing Specialist My Background An Army Veteran and a mom of four boys, I know what it means to put in the hard work. I am committed to placing the goals of my clients first and to provide the highest level of service. My Strengths Market Knowledge, Negotiation skills, follow up and communication.
- 18. THANK YOU
Notes de l'éditeur
- This page should be customized for each listing proposal. Give it an extra added touch by adding the picture of the sellers’ home in the top right hand corner. If you cannot get a picture – be sure and delete the text placeholder above before presenting.
- The framework of this listing proposal revolves around “What sellers’ most wanted in their real estate agent in 2012” and giving the seller confidence that you are the one to deliver on these wants. Also please note that the following have been addressed in the Pre-Marketing or Pre-Listing Proposal that should have been covered in Step 1 of a 2-Step Listing Proposal or e-mailed to the seller prior to your first visit: Help sell the home within a specific time frame – covered in Pre-Marketing proposal – in Competitive Pricing [performing not only a CMA but also a rate of sales for that price range in the neighborhood and a CSS Showing Report] Help price home competitively – also covered in Pre-Marketing Proposal – Competitive Market Positioning Help seller find ways to fix up the home to sell for more – covered in Pre-Marketing Script for this slide: Mr. Seller, when a seller enlists me to sell their home, my primary goals are to Help sell the home within a specific time frame Help the seller market the home to potential buyers Help find a buyer for your home Help price the home competitively Help you find ways to fix up the home to sell for more Help with negotiations and dealing with buyers Help with paperwork, inspections and settlement preparation. Which ones are most important to you? [Take note so you can determine what to emphasize in your presentation]
- NOTE TO SALES ASSOCIATE: Better Homes and Gardens Real Estate Gary Greene has a rich history. No other broker has sold more homes and no other broker has withstood the test of time – 50 years like BHGRE Gary Greene. “Founded in 1963 by Gary Greene, owners Marilyn Eiland and Mark Woodroof are actively engaged in the day-to-day operations. With 20 offices across the Houston Metropolitan area and over 850 agents, we have you covered on the local home front. We were proud to be named the #1 broker in Houston by the Houston Business Journal for total transactions and dollar volume sold in 2011. The benefit to you is that me and my company have the credentials to get your home sold.
- Hiring a real estate agent to find a buyer for your home is serious business and I’m sure you’ve given it much thought. It’s very important that we are on the same page throughout the process. So, it would be very helpful to me, in moving forward, if I knew if you have any questions about working with a real estate agent ? What are our expectations of your real estate agent? NOTE TO SALES ASSOCIATE: The key to all engagement is empathy. Acknowledge their concerns, make sure you understand their expectations and then deliver! Next, I’d like to discuss with you strategies that I use when marketing a home.
- May I ask you some questions that will help create an online and offline description of your home for marketing? You can record the answers via your Ipad with an app called Sound Notes found in the App Store or simply write the responses down.
- In 2012, buyers that found and bought a home were surveyed by the National Association of Realtors. These are all of the information sources buyers used to find the home they purchased. As you can see, the largest resources are the internet followed closely by the real estate agent – then yard signs – open houses – newspaper ad, home book, home builder, billboard and relocation. We use all of these sources to target buyers for your home.
- Let’s start with the online consumer. And no doubt, you have already been online looking what is listed in this area – and also where you are thinking of moving to. So it is important that we give your home as much exposure as possible. I am just wondering, what sites have you already visited? NOTE TO SALES ASSOCIATE: Remember to include the sellers throughout. This keeps them engaged and creates opportunities for trial closes as well as helping to establish buy-in.
- Mr. and Mrs. Seller – this schematic shows you the difference between our internet marketing and all others. We are the only broker in Houston that uses a listing distribution platform known as List Hub. We send a special data feed to List Hub and they in turn, distribute your listing to all of these sites, which are the highest traffic real estate web sites in the nation. Many of these sites, as you can see from the callouts below them distribute your listing to major newspaper and media channels to give you even more exposure on a local level nationally! Most brokers distribute their listings only through har.com and we do too. We feel that internet exposure is so important that we provide exponentially more exposure. We don’t want to miss one buyer for your home, no matter where they are looking. In addition, online searchers tend to visit multiple websites so that’s why I’ll also ensure your property is displayed on all of these. These are all powerful sites to have in your corner. Mr. & Mrs. ____, are you beginning to see the value of the internet and the impact it has on buyers? We do too. And we do everything to leverage online promotion in our merchandising plan.
- And just as you have probably driven around the area you are considering moving to, so are the prospective buyers for your home! What we are most proud about is that Better Homes and Gardens Real Estate Gary Greene has more yard signs than any other company in Houston. The benefit to you is buyers contact us via e-mail, text or phone – and if your homes features match their search criteria – we’ll show them YOUR home. Did you know that over half of all buyers use yard signs in the home search? The most popular age group for those to actually find a home through yard sign is between 45 and 64. Not to mention that these beautiful yard signs are another way of leveraging the Better Homes and Gardens brand.
- Open Houses are a way to increase your exposure and reach out to those who might not otherwise know about it. The ability to advertise Open Houses online instead of just in the Sunday paper, has certainly made them a successful part of today’s marketing strategy.
- We advertise our listings locally in the Houston Chronicle Neighborhood News. It’s hard to believe but most buyers that purchase a home live within a 15 mile radius. That’s why local newspaper advertising is far more effective than say, a full page ad in the Houston Chronicle. It has larger circulation but a lower eligible audience. That’s why we believe in local market print advertising and national internet exposure. We want to capture the local buyer and the incoming buyer. Just Listed post cards are sent to the neighborhood because many people that love living in their neighborhood want their friends and relatives to live there too – neighbors are a great resource for helping us find the right buyer for your home. We’ll also send flyers to prospective move-up buyers as well as co-op agents that are more likely to sell your home. Or alternatively, you may say: When your home first hits the market, I will use an arsenal of materials to promote your property. I will create Just Listed marketing materials to reach my database of influencers and prospects. I will also use the latest digital tools to highlight and promote the important attributes of your home to generate buyer interest. NOTE TO SALES ASSOCIATE: If you are online, you can play a sample “Just Listed eCard” or Slideshow.
- Over the years, I have built a large sphere that consists of past buyers and sellers, friends, professional acquaintances, etc. Each time I add a property to my personal inventory, I let them know about it. Everyone knows someone who is moving and you never know if they would be interested in your home. And since your buyer could be in any part of the world, it makes it even better that Better Homes and Gardens is part of the Cartus Network. The Cartus Broker Network is made up of the best-performing brokers from across the United States and commands market share dominance in major metropolitan areas as well as secondary rural markets. The benefit for you is that we have just increased your buyer pool! Link for Cartus info: http://www.cartus.com/AboutCM/OurSuppliers.aspx?cid=772&sID=86&regID=2&mID=12
- Sales don’t automatically happen, they are meticulously executed at specific dates and times. We are proud to have an online system that sets up your contract on an execution schedule that enables me to timely process and communicate to all parties in the contract – the most important one, of course, is YOU.
- Selling a home represents one of the largest investments of a lifetime for the family and/or the individual owners. I think that not only should your listing agent provide you with a guarantee but also accountability. What’s going to happen if I don’t perform? As indicated in the enclosed box – we will release you from the listing. This clause provides you with the peace of mind that I would want if I were selling my home.
- NOTE TO SALES ASSOCIATE: Customize this page with personal information. Add or delete bullet points as needed. This is your opportunity to create personal value and convince the seller that you are the best person to market their property. What should certainly be included is your credentials that validate how you can deliver on what sellers wanted most in their real estate agent in 2012. [see previous slide]