From Event to Action: Accelerate Your Decision Making with Real-Time Automation
Mobility 2012 A multi-screen organization
1. Mobile 2012
The Multi Screen Organization
Shay Rosen
Head of Strategy & Consulting
shayr@realcommerce.co.il
2. Shay Rosen
Head of Strategy & Consulting, realcommerce
Shayr@realcommerce.co.il
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
M: 052-5118539
3. • Strategy
Business analysis, Concept creation, UX, UI
• Technology
Robust, Smart, efficient content management & e commerce platforms for
mega sites
• Leadership
Powering Israel’s largest and most successful enterprises
4. The shocking facts (3)
Tsunami Indication
6B Mobile phones
44% Smartphones 44% Smartphones
51% Smartphone (42% last quarter!)
74% Next phone is a smartphone
12. Mobile is an Access Channel
To All Enterprise services
•Challenge #1: Many services
•Challenge #2: Many user types
•Challenge #3: Many Devices
One App in not a Mobile
Channel(!)
13. A Mature Mobile Channel
Company’s Services
Customer
Sales Info & Support Other Services
Service
Smartphone
apps Tablet apps Mobile
HTML5
website(s)
?
14. A Mature Mobile Channel
Company’s Services
Customer
Sales Info & Support Other Services
Service
All enterprise services will be available to mobile on:
App(s)
Website(s)
On all Devices, OS’s and Screen sizes
18. Multi Screen Howto (1)
Responsive Web Design
• Focus on Web access
• One Site fits all
0px 600px 900px Wider
• Content divided to blocks
• CSS Manipulation manages content presentation according to screen width
19. Multi Screen Howto (2)
The Junction Approach
• Dedicated Mobile Website
• Main page directs traffic
Download app
Mobile Website
Regular Website
20. A final Word about:
TCO, Control, Management, Security and Integration
• Mobile becomes a main channel for the organization
• Growth in the coming years will be exponential
• The IT organization needs a technology platform strong
enough to support steady and healthy growth
21.
22. Shay Rosen
Head of Strategy & Consulting, realcommerce
Shayr@realcommerce.co.il
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
M: 052-5118539
