Planning the Organization's presences on all screens and devices in a coherent and clear way is a big challenge. Many questions rise in the process - Which is better - A mobile app or a Mobile web site? What is the best methodology - Responsive Web Design or a Dedicated mobile web site? Which digital service should be present on which screen? And more. The presentation covers those questions and some more base on our hands on experience and data analysis gathered from our leading customers.
3. • Strategy
Business analysis, Concept creation, UX, UI
• Technology
Robust, Smart, efficient content management & e commerce platforms for mega
sites
• User Experience
Powering Israel’s largest and most successful enterprises Websites & Mobile apps
4. enterprise level web and mobile
development
nearshore development
and quality assurance
email marketing and
automation
email marketing for
small businesses
RWD mobile adaptation for
existing websites
r
5. Mobile application platform to build, run, and manage mobile apps
• Representing Worklight in Israel since 2010
• Robust Worklight implementation record
Selected customers
16. Mobile Website Apps
User Experience
Onscreen Presence
TCO
TTM
Content Management
Promotion costs
Updates
Mobile websites VS. Mobile apps
For corporates and enterprises - In most cases
Mobile Websites are better than mobile apps
17.
18. A little more about “mobile web sites”
800px 640px1024px
Responsive Web Design
20. Responsive Web M Dot
SEO
Link Redirects
TCO
Maintenance
Integrations
SSL
Content Management
Branding, Look & feel
M DOT VS RESPONSIVE WEB DESIGN
For corporates and enterprises - In most cases
Responsive is better than M dot
21. 3 TYPES OF CUSTOMERS
Potentials
Casual
Regular
Website/
Marketing app
Website/
Self care app
Self care app
Attract
Create
relationship
Strengthen
relationship
29. The Multi Screen Customer Journey
Awareness Consideration PurchaseDecision Post Sale
Website
Mobile
Website
Mobile
app
Attraction Information SalesTools/ upsell Service
30. Key questions to ask
Frequency of
use
High Low
Importance of
UX
Critical
Not
Critical
Type of
customer
Existing New
app appappWeb WebWeb
31. Case Study (1) – Supermarket Chain
Expected frequency of use: Once a week
Importance of user experience: Critical
Type of customer: Existing
32. Supermarket Multi Screen Customer Journey
Awareness Consideration PurchaseDecision Post Sale
Website
Mobile
Web
Mobile
app
Attraction Information SalesTools/ upsell Service
34. Case Study (2) – Strauss Water Israel
Expected frequency of use: not frequent
Importance of user experience: medium
Type of customer: New & Existing
35. Strauss Water Multi-screen Customer Journey
Awareness Consideration PurchaseDecision Post Sale
Website
Mobile
Web
Mobile
app
Attraction Information SalesTools/ upsell Service
36. Wrap up
You are already doing multi screen
Think again how your customers are seeing you
in all screens
Keep the customer journey in mind
Analyze contact points by Frequency, UX importance and type
of customer
Remember the key questions: Frequency, UX, Type of
customer
Think what will generate real value and ROI
30% of your traffic comes from mobile devices.
Are you investing 30% of your budget on mobile
websites/ apps?
37. How can realcommerce help?
Plan your Multi-Screen strategy right
Create a winning UX& UI
Make your existing website responsive with
Build a robust Mobile Development Infrastructure with
Plan & develop
Responsive website
Native & Hybrid smartphone apps