Social Media Roadmap
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Hard to know where you going with social media for your business if you don't have a map. This presentation covers what strategy steps you should be taking before embarking on a social media marketing campaign and then provides insight on how to best utilize the different networks including the big 5 and newbies like Instagram and Pinterest.
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Social Media Roadmap
- 2. Our Agenda • Overview/Strategy • The Big Networks – Facebook – Twitter – LinkedIn – YouTube • Social Gets Visual – Instagram – Pinterest • Social Gets Local & Mobile – Google+ – Reviews/Online Reputation – Check-ins • Science of Timing • Dashboard • Track Your Efforts • Q&A
- 3. Connect Your Marketing Dots • All your marketing must work TOGETHER
- 4. Pick networks that fit your business
- 7. Where to Begin? It all starts with a strategy. • Pick your networks • Get creative about your product/service • Test and repeat
- 10. I get it, your product is great.
- 13. • Be funny • Be thought provoking • Be amusing • Be yourself • Don’t be a perma-salesman
- 15. What’s Timeline?
- 16. Engage or else! • Facebook EdgeRank • Ask a question • Pictures, videos stand out in the newsfeed • Likes are good, comments are better
- 20. YouTube
- 23. Tweet much?
- 24. Twitter tips • Use hashtags # • Ok to be more active • Great search tool • Be sure to get your biz name
- 30. A little @ goes a long way • Mention your fans • Fans mention you • You hit their feed • You hit their network
- 31. Social Goes Mobile & Local
- 33. Social Reviews=Your Online Reputation Yes, they’re talking about you. • Get control & listen • Respond sans your emotions • Gain cheerleaders
- 35. Check out Your Check-ins Reward your check-ins, they reward you with access to their network
- 37. Social & Search go hand in hand Which becomes your Google Resume
- 38. Save time, use a dashboard
- 39. Measuring Results • Track engagement • Learn from mistakes • Change it up
- 40. Thank you.