Talk about the trend and how hiking, walking, running, and camping seem to be most popular
Talk about how Bookman’s should increase stock of those sports- make sure the store is always stocked with these items
Our analysis shows that the internet is the most credible source- Current website- Bookman’s should shift to an easier to navigate, straight-to-the point website to bring in more customersI’m going to circle in red on paint but they need to work on
Also talk about how facebook should be changed- what should go on this slide?
Change the letters to what they stand for- A is helpful exmployees, etc.Talk about A, E, and DEmployees were found to be mostly outstanding- work on getting the percentage higherFocus on competitive prices!!!
Talk about how only 24% of students are students
Talk about our idea for a marketing program targeted toward students- Selling bike after graduation, buying used bikes- the store needs MORE BIKES!!!
