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Email Marketing

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Sean Hecking
Sean Hecking

Email marketing tips and HTML email design best practices

TechnologieBusiness
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Improving Email Campaigns Getting Results from Email Marketing
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Email Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Measured? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Subject Lines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
From Lines ,[object Object],[object Object],[object Object],[object Object]
Examples: From / Subject Gmail Yahoo Webmail
HTML Design ,[object Object],[object Object],[object Object],[object Object],[object Object]
HTML Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where is the Fold? ,[object Object],[object Object],[object Object],[object Object]
 
Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Email HTML ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Building Email HTML ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Email HTML ,[object Object],[object Object],[object Object],[object Object],[object Object]
Building Email HTML ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Email HTML ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding Personalization Call to Action Spacer?! Banner?! [comp]?! Site Service, Spam Compliance Example Email (open)
Example Email (w/ images enabled) Personalization Call to Action Site Service, Spam Compliance Branding
Email View on Click (1024 x 768)
Email View w/ Images Enabled (1024 x 768)
Crate & Barrel in Gmail
Crate & Barrel in Gmail
Sanjaya-ize Viral Campaign Released on August 20th 494 Senders (Forwards) 772 Friends
Discussion / Sources ,[object Object],[object Object],[object Object],[object Object],[object Object]

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