project

1. 1
CHAPTER- 1
INTRODUCTION OF GOOGLE
A widely used search engine that uses text-matching techniques to find web pages
that are important and relevant to a user's search.
Google was founded by Larry page and Sergey bring while they were student at
Stanford University, California.
originally nicknamed "backrub"
The domain google.com was registered on September 15, 1997.
Google.inc is an American public corporation, earning revenue from advertising
related to its internet search, e-mail, online mapping, office productivity, social
networking and video sharing service as well as selling advertising-free versions of
the same technologies.
Google has developed an open source web browsers and a mobile operating system.
The Google headquarters, the googolplex, is located in Mountain View, California. as
of march31, 2009,

2. 2
CHAPTER-2
FOUNDER OF GOOGLE
ERIC EMERSON SCHMIDT
ERIC EMERSON SCHMIDT was born in 1955 in Washington D.C.
Chairman and ceo of Google inc. and a member of the board of directors of apple Inc.

3. 3
LAWRENCE EDWARD "LARRY" PAGE
LAWRENCE EDWARD ―LARRY‖ PAGE was born on March 26, 1973 in Lansing,
Michigan
He is currently the president of products at Google Inc.

4. 4
SERGEY BRIN
SERGEY BRIN was born on august 21, 1973
Co-founder and president of technology of Google

5. 5
CHAPTER-3
HISTORY OF GOOGLE
1995: Larry Page and Sergey Brin meet at Stanford. Larry, 22, a U Michigan grad, is
considering the school; Sergey, 21, is assigned to show him around.
1996: Larry and Sergey begin collaborating on a search engine called BackRub. BackRub
operates on Stanford servers for more than a year—eventually taking up too much bandwidth.
1997:Google.com is registered as a domain on September 15. The name—a play on the word
"googol," a mathematical term for the number represented by the numeral 1 followed by 100
zeros—reflects Larry and Sergey's mission to organize a seemingly infinite amount of
information on the web
1998:
April Larry launches a monthly "Google Friends Newsletter" to inform fans about company
news. (We've since shut down Google Friends Newsletter in favor of blogs, Google+ and
other methods of sharing news.)
August Sun co-founder Andy Bechtolsheim writes a check for $100,000 to an entity that
doesn't exist yet—a company called Google Inc.
Before heading to the Burning Man festival in the Nevada desert, Larry and Sergey
incorporate the iconic Man into the logo to keep people informed about where the Google
crew would be for a few days—our first doodle.
September On September 4, Google files for incorporation in California. Larry and Sergey
open a bank account in the newly-established company's name and deposit Andy
Bechtolsheim's check.
Google sets up workspace in Susan Wojcicki's garage on Santa Margarita Ave., Menlo Park,
Calif.
Larry and Sergey hire their first employee. Craig Silverstein is a fellow CS grad student at
Stanford who works at Google for 10+ years before joining education startup Khan
Academy.
December "PC Magazine" reports that Google "has an uncanny knack for returning extremely
relevant results" and recognizes us as the search engine of choice in the Top 100 Web Sites
for 1998.

6. 6
2002:
February The first Google product for enterprises is released: the Google Search Appliance is
a yellow box that businesses can plug into their computer network to enable search
capabilities for their own documents.
We release a major overhaul for AdWords, including new cost-per-click pricing.
April We release the first set of Google APIs, enabling developers to query more than 2
billion web documents and program in their favorite environment, including Java, Perl and
Visual Studio.
May We release Google Labs, which let people try out beta technologies and was the proving
ground for many Google features, such as Google Transit, Google Scholar and Google
Trends. Nearly 10 years later, we wind down Google Labs in order to prioritize our product
efforts.
September Google News launches with 4,000 news sources. Today Google News includes
50,000+ news sources, with 70 regional editions in different languages. All told, Google
News and other services send publishers 6 billion clicks per month as of 2012.
October A few months after our first employee in Australia starts selling AdWords from her
lounge room, we open our office in Sydney—the second office after Japan in APAC. Our
first local AdWords client is eBay Australia.
December With the launch of Froogle (which became Google Shopping in 2012), people can
search for stuff to buy.
2010:
January We introduce the Nexus One to show what's possible on Android devices. The Nexus
line of devices has since grown and now includes tablets as well as phones.
In response to the Haiti earthquake, engineers build Person Finder to connect loved ones in
the wake of disasters. We've since launched Person Finder for other crises—including the
Tōhoku earthquake and tsunami in Japan—and formed Google Crisis Response, a team that
responds to global disasters.
After detecting a sophisticated cyberattack from China, we announce we are no longer
willing to continue censoring our services on Google.cn, our local domain. Today, users in
mainland China can access search via Google.com.hk.

7. 7
February The first-ever Google Super Bowl ad tells a love story through search terms. This is
one of many videos made to celebrate the human side of search.
We announce a plan to build and test ultra high-speed broadband networks, delivering
Internet speeds up to 100 times faster than what most Americans have access to today. More
than 1,000 communities submit proposals in response.
March Bike directions and bike trail data come to Google Maps. Today, there are more than
330,000 miles (530,000 kilometers) of biking trails and paths in Google Maps to help you get
around on your two wheels.
April We change our name to Topeka for April Fools' Day—a tribute to Topeka, Kansas,
which changed its name to Google as part of an effort to bring Fiber to that city.
We're the first company to launch a website publishing the number of requests we get from
governments to provide information about our users or to remove content from Google
products. Later in the year, we add visualizations showing disruptions in visitor traffic to our
products, such as a government blocking access or a cable being cut.
May As part of our efforts to accelerate the deployment of renewable energy, we make our
first direct investment in a utility-scale renewable energy project.
Google TV is built on Android and Chrome and gives you an easy and fast way to navigate to
television channels, websites, apps, shows and movies.
In celebration of PAC-MAN’s 30th birthday, we release our first-ever playable doodle,
complete with all 256 levels and Ms. PAC-MAN.
We acquire AdMob, a mobile display advertising company.
July As part of our long-term goal to power our operations with 100% renewable energy, we
announce an agreement to purchase the clean energy from 114 megawatts of wind generation
in Iowa.
―Life in a Day‖ is a cinematic experiment to document one day as seen through the eyes of
people around the world—created with thousands of submissions from YouTube users.
August Priority Inbox helps you handle information overload in Gmail by automatically
sorting your email by importance, using a variety of signals.
The Wilderness Downtown‖ is a musical experience created by writer/director Chris Milk
with the band Arcade Fire and Google, built with Google Chrome in mind using HTML5 and
other technologies.

8. 8
September Google Instant shows you search results as you type so you can quickly get to the
information you’re looking for.
Three years after we first launched Street View in five U.S. cities, you can explore all seven
continents at eye level with the addition of Brazil, Ireland and Antarctica imagery.
October We announce we've developed technology for cars that can drive themselves; we
think self-driving cars can help prevent traffic accidents, free up people’s time and reduce
carbon emissions. Our automated cars have since logged more than 500,000 miles on the
road.
December YouTube introduces True View, a new kind of ad—after 5 seconds, if an ad
doesn't seem relevant or interesting to you, you can skip it. TrueView is part of our effort to
ensure viewers watch ads that are most relevant to them, and advertisers reach the right
audience.
2013:
January We commit to invest $200 million in a wind farm in west Texas. This brings our total
clean energy commitments to more than $1 billion, which can generate over 2 GW—enough
to power all the public elementary schools in New York, Wyoming and Oregon for a year.
February We introduce enhanced campaigns, which updates AdWords for the multi-screen
world.
In 50 words, tomorrow’s Glass Explorers tell us what they would do if they had Glass. The
first Explorers get Glass later in the year.
Our newest laptop—the Chromebook Pixel—is designed from the ground up for power users
who have embraced the cloud.
April Get just the information you need right when you need it with the release of Google
Now for iPhone and iPad.
Plan your digital afterlife with Inactive Account Manager, which enables you to tell us what
to do with your data from Google services if your account becomes inactive for any reason.
May A video doodle for graphic designer and filmmaker Saul Bass celebrates his classic film
credits and posters.
We release imagery of the Earth taken from space over a quarter-century, providing a
stunning historical perspective on the changes to the Earth’s surface over time.
Google Play Music All Access, a new monthly music subscription service, lets you listen to
millions of songs across your devices.

9. 9
We introduce a new Google+ Photos experience that helps your photos look their best, as
well as Hangouts, which will be Google’s single communications system, replacing Google
Talk, Google+ Hangouts and Messenger.
Gmail gets a brand new inbox that helps you see what’s new at a glance and decide which
emails you want to read when.
June We unveil our latest Google[x] project: balloon-powered Internet access. We hope
Project Loon can become an option for connecting rural, remote and underserved areas, and
for crisis response communications.
We acquire Waze to help you outsmart traffic.
Funded by Google, Lawrence Berkeley National Laboratory investigates the energy impact of
cloud computing. Their research indicates that moving all office workers in the United States
to the cloud could reduce the energy used by information technology by up to 87 percent.
July Just months after we preview the new Maps for desktop at Google I/O, we release the
updated Google Maps app for smartphones and tablets—part of our redesign of Maps across
devices.
Chromecast is a small and affordable device that makes it easy to use your phone, tablet or
laptop to bring your favorite online entertainment to your TV screen.
We team up with Starbucks to bring faster, free WiFi connections to all 7,000 companyoperated Starbucks stores in the U.S.
September Android passes 1 billion device activations—reflecting the work of the entire
Android ecosystem and thanks to the enthusiasm of users all around the world.
We announce Calico, a new company that will focus on health and well-being, with Arthur
D. Levinson as CEO.

10. 10
CHAPTER-4
SERVICES AND TOOLS OF GOOGLE

11. 11
CHAPTER-5
PRODUCT FROM GOOGLE
1. Desktop products
–
Desktop extensions -These products created by Google are extensions to
software created by other organizations.
2. Mobile products
–
Online mobile products
–
Downloadable mobile products
3. Web products
4. Development
5. Mapping
6. Search
7. Google Hardware

12. 12
1. Desktop Products
•
Ad Words Editor
–
Desktop application to manage a Google Ad Words account. The application
allows users to make changes to their account and advertising campaigns
before synchronizing with
the online service.
• Chrome
–
•
Desktop
–
•
Virtual 3D globe that uses satellite imagery, aerial photography and GIS from
Google's repository.
Gmail/Google Notified
–
•
Desktop search application that indexes e-mails, documents, music, photos,
chats, Web history and other files. It allows the installation of Google
Gadgets.
Earth
–
•
Web browser.
Alerts the user of new messages in their Gmail account.
Pack
–
–
Talk
–
•
Collection of computer applications -- some Google-created, some not -including Google Earth, Google Desktop, Picasa, Google Talk, and Google
Chrome.
Application for VoIP and instant messaging. It consists of both a service and a
client used to connect to the service, which uses the XMPP protocol.
Photos Screensaver
–
•
Slideshow screensaver as part of Google Pack, which displays images sourced
from a hard disk, or through RSS and Atom Web feeds.
Picasa
–
Photo organization and editing application, providing photo library options
and simple effects. Also includes Facial Recognition and GeoTagging
features.

13. 13
•
Picasa Web Albums Up loader
–
An application to upload images to the "Picasa Web Albums" service. It
consists of both an iPhoto plug-in and a stand-alone application.
2. Desktop extensions
•
Blogger Web Comments
–
•
Dashboard Widgets for Mac
–
•
A browser plug-in that enables development of off-line browser applications.
Send to Mobile
–
•
Collection of mini-applications including Gmail, Blogger and Search History.
Gears
–
•
Displays related comments from other Blogger users.
Allows users to send text messages to their mobile phone (US only) about web
content.
Toolbar
–
Web browser toolbar with features such as a Google Search box, phishing
protection, pop-up blocker as well as the ability for website owners to create
buttons.
3. Mobile Products
•
Blogger Mobile
–
•
Buzz
–
•
Buzz is a social networking service built into Gmail. It was released on
February 9th, 2010.
Calendar
–
•
Only available on some US networks. Allows you to update your Blogger blog
from a mobile device.
Gmail
Displays a list of all Google Calendar events on a mobile device. Users are
able to quickly add events to your personal calendar.

14. 14
–
•
News
–
•
Access a Gmail account from a mobile device using a standard mobile web
browser. Alternatively, Google provides a specific mobile application to
access and download Gmail messages quicker.
Allows the user to access Google News in a mobile-optimized view.
Google Mobilizer
–
–
•
Optimizes web pages for mobile web browsers.
Information about a product.
Reader
–
•
Displays Google Reader on a mobile device.
Mobile search
–
Search web pages, images, local listings and mobile-specific web pages
through the Google search engine. Mobile view is enabled by default.
Picasa Web Albums
–
•
Google Latitude
–
•
Lets you view and share photo albums that you have stored online on Picasa.
Google Latitude is a mobile relocation tool that lets your friends know where
you are via Google Maps.
Google Maps Navigation
–
An Android navigation application for GPS-enabled mobile devices (such as
the Google Nexus One) with 3D views, turn-by-turn voice guidance and
automatic rerouting. It is currently available only in the United
4. Web Products
•
Dashboard
–
•
Dashboard is an online tool that allows Google Account holders to view all
their personal information Google is storing on their servers.
Ad Planner

15. 15
–
•
Ad Manager
–
•
Internet ad serving provider.
Grants
–
•
Calling system so users can call advertisers for free at Google's expense from
search results pages. This service was discontinued.
Double-click
–
•
Integrated Ad Words tool for testing different website content, in order to gain
to the most successful advertising campaigns.
Click-to-Call
–
•
Google's Ad Words partner certification program, providing Ad Words
qualifications to agencies that pass exams and other criteria
Ad Words Website Optimizer
–
•
Google's flagship advertising product and main source of revenue. Ad Words
offers pay-per-click (PPC) advertising, and site-targeted advertising for both
text and banner ads.
Google Advertising Professionals
–
•
Advertisement program for Website owners. Adverts generate revenue on
either a per-click or per-thousand-ads-displayed basis, and adverts shown are
from Ad Words users, depending on which adverts are relevant.
Ad Words
–
•
A hosted ad management solution
Ad Sense
–
•
An online tool that allows users to view traffic estimates for popular web sites
and create media plans.
Scheme for non-profit organizations to benefit from free Cost-Per-Click
advertising on the Ad Words network.
TV Ads
–
CPM-driven television advertising scheme available on a trial basis, currently
aimed towards professional advertisers, agencies and partners

16. 16
•
Apps
–
•
Blogger
–
•
Friend Connect is an online service that empowers website and blog owners to
add social features to their websites. It also allows users to connect with their
friends on different websites that have implemented Google Friend Connect
on their website.
Gadgets
–
•
Document, spreadsheet and presentation application, with document
collaboration and publishing capabilities.
Friend Connect
–
•
Free online calendar. It includes a unique "quick add" function which allows
users to insert events using natural language input. Other features include
Gmail integration and calendar sharing. It is similar to those offered by
Yahoo! and MSN.
Docs
–
•
Integrated with Gmail service allowing sharing updates, photos, videos and
more at once. It lets the users make conversations about the things they find
interesting. This looks as a transition to Google Wave.
Calendar
–
•
Weblog publishing tool. Users can create custom, hosted blogs with features
such as photo publishing, comments, group blogs, blogger profiles and
mobile-based posting with little technical knowledge.
Buzz
–
•
Custom domain and service integration service for businesses, enterprise and
education, featuring Gmail and other Google products.
Mini-applications designed to display information or provide a function in a
succinct manner. Available in Universal or Desktop format.
Profiles

17. 17
–
•
Gmail (Also known as Google Mail)
–
•
Free Webmail IMAP and POP e-mail service provided by Google, known for
its abundant storage and advanced interface. It was first released in an
invitation-only form on April 1, 2004. Mobile access and Google Talk
integration is also featured.
iGoogle (Previously Google Personalized Homepage)
–
•
It is simply how you present yourself on Google products to other Google
users. It allows you to control how you appear on Google and tells others a bit
more about who you are.
Customizable homepage, which can contain Web feeds and Google Gadgets,
launched in May 2005. It was renamed to iGoogle on April 30, 2007
(previously used internally by Google).
Notebook
–
Web clipping application for saving online research. The tool permits users to
clip text, images, and links from pages while browsing, save them online,
access them from any computer, and share them with others. Google recently
stopped development on Notebook and no longer accepts sign-ups. While old
users can still access their notebooks, newcomers are offered to try other
services such as Google Docs and Google Bookmark
–
•
Orkut
–
•
Panoramio
–
•
Social networking services, where users can list their personal and
professional information, create relationships amongst friends and join
communities of mutual interest. In November 2006, Google opened Orkut
registration to everyone, instead of being invitation only.
Photos of the world.
Picnik
–
Online photo editing service.

18. 18
•
Reader
–
•
Sites (Previously Jot spot)
–
•
Launched September 2008, allows users to create and subscribe to channels
over SMS. Channels can be based on RSS feeds.
Questions and Answers (Chinese / Russian / Thai / Arabic Only)
–
•
Website creation tool for private or public groups, for both personal and
corporate use.
SMS Channels (Google India Only)
–
•
Web-based news aggregator, capable of reading Atom and RSS feeds. It
allows the user to search, import and subscribe to feeds. The service also
embeds audio enclosures in the page. Major revisions to Google Reader were
made in October 2006.
Community-driven knowledge market website. Launched on June 26, 2007
that allows users to ask and answer questions posed by other users.
YouTube
–
Free video sharing Web site which lets users upload, view, and share video
clips. In October 2006, Google, Inc. announced that it had reached a deal to
acquire the company for $1.65 billion USD in Google's stock. The deal closed
on 13 November 2006.
5. Development
•
App Engine
–
•
Code
–
•
A tool that allows developers to write and run web applications.
Google's site for developers interested in Google-related development. The
site contains Open Source code and lists of their API services. Also provides
project hosting for any free and open source software.
Mash up Editor
–
Web Mash up creation with publishing facilities, as well as syntax
highlighting and debugging (Deprecated, since January 14, 2009).

19. 19
•
Open Social
–
•
Subscribed Links
–
•
Sitemap submission and analysis for the Sitemaps protocol. Renamed from
Google Sitemaps to cover broader features, including query statistics and
robots.txt analysis.
Web Toolkit
–
•
Allows developers to create custom search results that Google users can add to
their search pages.
Webmaster Tools (Previously Google Sitemaps)
–
•
A set of common APIs for building social applications on many websites.
An open source Java software development framework that allows web
developers to create Ajax applications in Java.
Google Chrome OS
–
An Operating System utilizing the Linux kernel and a custom Window
manager.
6. Mapping
•
City Tours
–
•
Maps
–
•
Edit the map in more than a hundred countries and watch your edits go into
Google Maps. Become a citizen cartographer and help map your world.
Building Maker
–
•
Mapping service that indexes streets and displays satellite and street-level
imagery, providing driving directions and local business search.
Map Maker
–
•
An overlay to Maps that shows interesting tours within a city
Mars
Web Based building and editing tool to create 3D buildings for Google Earth.

20. 20
–
•
Moon
–
•
Imagery of Mars using the Google Maps interface. Elevation, visible imagery
and infrared imagery can be shown. It was released on March 13, 2006, the
anniversary of the birth of astronomer Percival Lowell.
NASA imagery of the moon through the Google Maps interface. It was
launched on July 20, 2005, in honor of the first manned Moon landing on July
20, 1969.
Ride Finder
–
Taxi, limousine and shuttle search service, using real time position of vehicles
in 14 US cities. Ride Finder uses the Google Maps interface and cooperates
with any car service that wishes to participate (discontinued as of October
2009).
7. Search
•
Aardvark
–
•
Accessible Search
–
•
E-mail notification service, which sends alerts based on chosen search terms,
whenever there are new results. Alerts include web results, Groups results
news, and video.
Book Search (Previously Google Print)
–
•
Search engine for the blind and visually impaired. It prioritizes usable and
accessible web sites in the search results, so the user incurs minimal
distractions when browsing.
Alerts
–
•
Social search utility which allows people to ask and answer questions within
their social networks. It uses people's claimed expertise to match askers with
good answerers.
Search engine for the full text of printed books. Google scans and stores in its
digital database. The content that is displayed depends on the arrangement
with the publishers, ranging from short extracts to entire books.
Checkout
–
Online payment processing service provided by Google aimed at simplifying
the process of paying for online purchases. Webmasters can choose to
implement Google Checkout as a form of payment.

21. 21
•
Code Search
–
•
Dictionary
–
•
Collection of linguistic applications, including one that allows users to
translate text or web pages from one language to another, and another that
allows searching in web pages located in a specific country or written in a
specific language.
Life Search (Google China)
–
•
Searchable US business news, opinion, and financial data. Features include
company-specific pages, blog search, interactive charts, executive’s
information, discussion groups and a portfolio.
Language Tools
–
•
Options for testing new interfaces whilst searching with Google, including
Timeline views and keyboard shortcuts.
Finance
–
•
Navigation directory, specifically for Chinese users.
Experimental Search
–
•
Collection of links arranged into hierarchical subcategories. The links and
their categorization are from the Open Directory Project, but are sorted using
Page Rank.
Directory (Google China)
–
•
Once part of Google Translate, it is now a standalone service that allows
searching of words and phrases from over 22 languages.
Directory
–
•
Search engine for programming code found on the Internet.
Search engine tailored towards everyday needs, such as train times, recipes
and housing.
Movies
–
A specialized search engine that obtains Film showing times near a userentered location as well as providing reviews of films compiled from several
different websites.

22. 22
•
Music (Google China)
–
•
News
–
•
Search engine for the full text of scholarly literature across an array of
publishing formats and scholarly fields. Today, the index includes virtually all
peer-reviewed journals available online.
SMS
–
•
Price engine that searches online stores, including auctions, for products.
Scholar
–
•
Feature within Google News that allows users to browse articles from over
200 years ago.
Product Search (Previously Fro ogle)
–
•
Automated news compilation service and search engine for news. There are
versions of the aggregator for more than 20 languages. While the selection of
news stories is fully automated, the sites included are selected by human
editors.
News Archive Search
–
•
A site containing links to a large archive of Chinese pop music (principally
Canto pop and Mandopop), including audio streaming over Google's own
player, legal lyric downloads, and in most cases legal MP3 downloads. The
archive is provided by Top100.cn (i.e. this service does not search the whole
Internet) and is only available in mainland China. It is intended to rival the
similar, but potentially illegal service provided by Baidu.
Mobile phone short message service offered by Google in several countries,
including the USA, Japan, Canada, India and China and formerly the UK,
Germany and Spain. It allows search queries to be sent as a text message. The
results are sent as a reply, with no premium charge for the service.
Suggest
–
Auto-completion in search results while typing to give popular searches.

23. 23
8. Google Hardware
• Google Search Appliance
–
Hardware device that can be hooked to corporate intranets for
indexing/searching of company files.
• Google Mini
–
Reduced capacity and less expensive version of the Google Search Appliance.
• Nexus One
–
Smartphone that runs the Android open source mobile operating system

24. 24
CHAPTER-6
WORKS OF GOOGLE
Google works on web spider now called a googlebot.
The spider consists of crawler and indexer.
Crawler crawls the WebPages on the internet and also saves the links mentioned on
the webpage and crawl them too. As crawler crawls a particular pages it gets indexed
or cached in the Google database by indexer.
Explanation in Steps
1. Google search engine use software called bots or spider to scour the web
2. These bots and spider find new websites and web pages by following links on the web
page.
3. Once Google search engine find a web page, they "read" the text-based content and the
search engine stores this data into a huge library called an index.
4. When we search something on Google the search engine reaches into its gigantic index and
before displaying a list if web pages it uses its Algorithm to calculate which ones best match
your search query then it eventually presents you with search results that are related to your
query which leads you to the website you were looking for!

25. 25
GOOGLE WORKS (PROCESS)

26. 26
Chapter-7
EARNING OF GOOGLE
There are various possible ways through which Google generate its income.
The following are:
Google Search Engine
Gmail
YouTube
Orkut
Google Ad sense
Google Ad words
Blogger
Google Maps
Google Earth
Google News
Google Analytics
Android (operating system)
1.
Ad Words
It is the Google main source of revenue. Ad words basically deals with advertising. Reach
people when they are actively looking information about your products and services online,
and send targeted visitors directly to what you are offering. With Ad words it cost-per-click
pricing. It’s easy to control costs- and you only pay when people click on your ad
2.
Ad Sense
It is basically use for web publishers. Earn more revenue from your website, while provide
visitors with a more rewarding online experience. Google Ad Sense automatically delivers
text and image ads that are precisely targeted to site and site content -ads so well-matched. In
fact, the readers will actually find them useful. And when you add Google web search to the
site, ad sense delivers targeted ads to the search result pages too. With ad sense you earn
more ad revenue with minimal efforts - and no additional cost.
3. Page Rank
Developed by Larry page and Sergey brin at the University of Stanford in 1997
Link analysis algorithm, measuring the relative importance of a website

27. 27
"Page rank is a vote, by all the other web pages on the internet, about how important a web
page is. A link to a web page counts as a vote of support. If there are no incoming links to a
web page then there is no support."
Academic citation literature is applied to calculate page rank
PR(A)= (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))
in this equation't1-tn' are pages linking to page A,
'c' is the number of outbund links that a page has and
'd' is a damping factor , usually set to 0.85.
4. Sponsored Results
These are the results that appear on the right hand corner of our screens after we execute a
search on Google. Websites that appear on the Sponsored Results tab have an agreement with
Google where they pay Google for showing their website on searches for specific websites.
For example, if we are searching for a Samsung mobile phone, we see websites selling
Samsung mobile phones in the Sponsored links section. Google earns some money when we
click on any of these links. The question is how much money does Google earn from
this? Google Ad words allow all potential advertisers to put up their adverts, specifying the
keywords. After assessing the advert, Google will quote a price for your advert.
5. Google mobile search
this can be explain with the help of an example
A) search the web - at the supermarket and need to find the ingredients for Thai curry? just
query "Thai curry ingredients" on your phone's web browser to search through more than 8
billion pages for the recipe that will wow the taste buds.
B) search images - is that an oak tree or an ash tree ? search more than 2 billion images and
get the one you need on your phone with Google image search.

28. 28
C) search the mobile web - access the mobile web which s made up of site that are
specifically designed to fit your phone screen.
6.
Google Image search
Google also shows sponsored results for images under Sponsored Links above the
rest of the results. These are also a means to earn a lot of money for Google.
7. Gmail
When we sign in to our mail accounts on Gmail which is probably the most popular
at this point in time, we are shown sponsored links on our accounts. And these links
are always relevant to the keywords of the mails that we receive.
8. Orkut
Google displays text and banner ads (Google Ad sense) on Orkut profiles and pages.
9. Android
Google makes money (and justifies giving away the OS) by licensing the Google Apps that
come on most Android phones (but not all). Apps like Gmail, the Android Market, Google
Search, and others come in something called GAPPS. The Market is really where Google is
interested. Sure, the other GAPPS add value to the phone (hence why carriers license their
inclusion on Android-powered phones), but Google is making money with every app sold
through the Market. Even free apps make Google money. Developers have to pay to have an
account to list their apps under. Even ad-sponsored apps are likely using Google Mobile Ads,
so Google’s getting revenue from that source as well.
10. YouTube
Google displays text and banner ads (Google Ad sense) on youtube videos and sidebar of
YouTube pages

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CHAPTER- 8
SUCCESS AND WEAKPOINT OF GOOGLE
The following are the point of Success of Google:
1.
2.
3.
4.
5.
we cannot deny it Google is a great success
―Google’s search engine has always had strong global appeal,‖
Easy service, easy to manage
American impact
Google dependence phenomenon (Gmail, Blogger, picasa, youtube...
Google has some week point:
Asian market : Reasons of a non success
1.
2.
3.
4.
Wrong strategy
Huge gap of cultural differences
Too many cultures to mange
Anti globalization trends

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CHPATER-8
JOBS AT GOOGLE
In the United States, Google has offices in several states, including California, Illinois,
Massachusetts, Arizona, Michigan, New York, Texas, North Carolina, Oklahoma, South
Carolina, Pennsylvania, Oregon, Washington (Seattle) and Washington, DC. They currently
have hundreds of openings in Engineering, IT, Operations and Support functions. Some of
the current openings at Google:
Current job postings in Engineering include openings for Software Engineers with
extensive experience in C++ programming and in java programming. There are also a
lot of openings for Testing Engineers and a few for Web Designers.
The current postings for Operations and IT include openings you would find in many
Information Technology departments, including System Administrators and Help
Desk Technicians. There were dozens of openings in their Data Center as of this
writing.
Google actively recruits college graduates, with a special website section specifically
for students. Google offers both internship and full time employment opportunities on
their student recruitment pages.
Google also has offices internationally. While much of the information presented here
refers to Google’s US offices, they currently have hundreds of Google Openings
Worldwide in areas such as Asia-Pacific, Europe, the Middle East, Africa, and the
Americas. I counted openings in 57 worldwide locations, not including those in the
United States.

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Conclusion
Google is a great international marketing company. However there are some reserves
regarding the strategy it adopts towards Asia.
―We will take a long term view to win in China . The Chinese have 5,000 years of history.
Google has 5,000 years of patience in china
Althought google has made some progess in terms of market share

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WEBLIOGRAPHY
Financial statement - reference: http://investor.google.com/earnings/2012/Q1_google_earnings.html