This slide gives an overview on how social media, crowdsourcing and branding can be fused to form a powerful campaign for companies that wish to leverage their marketing efforts.
1. Social Media, Branding and
Crowdsourcing Fusion
Br Cs Sm
Sheenah Tan
Mastering Online Ranking Conference
2012
2. About Sheenah
Background
• Raised in Los Baños, Laguna
• Plays the drums and piano, band sessionist
• Founder, The Indie Culture (www.theindiculture.com)
Education
• BS Economics, UP Los Baños, 2004
• AB Communication, Lyceum of the Philippines Laguna, 2008
• Masters in Communication, PUP Graduate School, present
Specializations
• Online reputation management, search engine optimization
• Social media and online community management
• Web design, photography, blogging, Wordpress, copywriting
About Branding Crowd- Social
me sourcing Media
0.0 1.0 2.0 3.0
3. Contact Sheenah
Web
• www.sheenahtan.net
• http://sheenahism.wordpress.com
• www.theindieculture.com
Social media
• facebook.com/dvaechin
• twitter.com/sheenahtanph
• pinterest.com/sheenahtanph
• formspring.me/sheenah
• gplus.to/sheenahtanph
More?
Download resume: www.sheenahtan.net/resume
About Branding Crowd- Social
me sourcing Media
0.0 1.0 2.0 3.0
5. establish
Branding
Definition
↘ The name, symbol or design that identifies and sets your
business apart from others (entrepreneur.com)
↘ How your target market sees your business
↘ Feedback on your product & promotions
About Branding Crowd- Social
me sourcing Media
0.0 1.0 2.0 3.0
6. establish
Branding
What’s the meaning of
this logo?
About Branding Crowd- Social
me sourcing Media
0.0 1.1 2.0 3.0
7. establish
Branding
W • Website
P • Packaging
• Other
ETC promotional
materials
About Branding Crowd- Social
me sourcing Media
0.0 1.2 2.0 3.0
8. establish
Branding
Components Mission
Features BRANDING Idea
Qualities
About Branding Crowd- Social
me sourcing Media
0.0 1.3 2.0 3.0
9. establish
Branding
Successful branding:
The point at which how you want your business to
be known and how it is actually known meet
Your perception of Successful Their perception of
your company branding your company
About Branding Crowd- Social
me sourcing Media
0.0 1.4 2.0 3.0
11. engage
Crowdsourcing
Brief history
↘ Coined by Jeff Howe in June 2006
↘ First appeared in Wired magazine
↘ “The Rise of Crowdsourcing” article
About Branding Crowd- Social
me sourcing Media
0.0 1.0 2.0 3.0
12. engage
Crowdsourcing
Definition
↘ The practice of assigning tasks or
activities to a large group of people
↘ The targeted group is indefinite
↘ The act of collecting
information/output from public
↘ Can either be collaborative or
competitive
About Branding Crowd- Social
me sourcing Media
0.0 1.0 2.1 3.0
13. engage
Crowdsourcing
Examples
↘Freelancer.com’s Expose Your Logo Contest
↘Starbucks’ My Starbucks Idea
↘ Nokia’s Design By Community
About Branding Crowd- Social
me sourcing Media
0.0 1.0 2.2 3.0
14. engage
Crowdsourcing
Uses/purposes
↘ Lead generation
↘ Content generation
↘ Feedback
↘ Brand dissemination
↘ Psychographics
About Branding Crowd- Social
me sourcing Media
0.0 1.0 2.3 3.0
15. engage
Crowdsourcing
Branding & crowdsourcing
↘Use branding to easily engage people to participate in activities.
↘Strengthen branding to obtain broader target participants and
quality inputs.
↘A company with successful branding is likely to succeed in
crowdsourcing.
↘A company may use crowdsourcing to further establish branding.
About Branding Crowd- Social
me sourcing Media
0.0 1.0 2.4 3.0
17. establish
Social Media
interaction sharing
web-based information
communication resources
About Branding Crowd- Social
me sourcing Media
0.0 1.0 2.4 3.0
18. establish
Social Media
Social media & branding
Social media is the perfect venue to establish and leverage
company branding.
Success of branding can be measured through different metrics.
About Branding Crowd- Social
me sourcing Media
0.0 1.0 2.4 3.1
19. execute
Social Media
Success metrics
Number of ‘likes’/shares/true Repins
reach
Followers/retweets/mentions Views/likes
Check-ins/tips/to dos
Shares
About Branding Crowd- Social
me sourcing Media
0.0 1.0 2.4 3.2
20. execute
Social Media
Social media & crowdsourcing
Social media can be a perfect tool to make crowdsourcing
campaigns viral.
It can, at least, disseminate information to those outside the scope.
About Branding Crowd- Social
me sourcing Media
0.0 1.0 2.4 3.3
21. execute
The Fusion
Social media, branding & crowdsourcing
Social media is the channel or venue to establish branding and
engage people to participate in collaborative discussions.
After establishing the branding and engaging people in
crowdsourcing, social media can execute all other efforts to gather
information that may be vital to the company and maintain its
status in the market.
About Branding Crowd- Social
me sourcing Media
0.0 1.0 2.4 3.4
22. The Fusion
3 E’s
Establish branding
Engage crowdsourcing
Execute social media
About Branding Crowd- Social
me sourcing Media
0.0 1.0 2.4 3.5