2. Explanation of the Theme
• Music has given a wonderful opportunity to the IT
industry
• Digitalization of music has become a hot cake
• IT giants are fighting for a space to capture the
music market
• “Music makes money” has become the mantra of IT
giants like Apple and Google
3. Importance of the Theme
Apple Music, Google, Spotify, Soundcloud, Rdio are
supporting software platforms like Windows PCs and Android
Music has united the IT giants who never used to transgress
into platforms used by their rivals
Apple, the worlds leader, has entered its music into its rival
platforms like Windows PCs and Android
4. Subtheme
Music making companies are getting lucrative offers from IT
giants
Rdio acquired Dhingana, Google acquired Songza
Indian music companies Gaana, Saavn, Hungama appear to
be on offer
Saavn has received a $100 million funding
Apple Music alone has announced more than 30 million
songs
5. Utilities and Benefits
• Apple Music will update its supporting system to iOS 8.4 to
reach across iPhone, iPad, iMac, Windows PCs
• Music streaming and personalisation of collections are
advantages for the music lovers
6. Critical analysis (SWOT)
Strengths
Singers, Lyricists, music
composers, video makers
and related manpower the
world over will be benefitted
Weaknesses
Music will not be available
free to music enthusiasts
Opportunities
Endless. Software engineers
too will be finding it
interesting to develop related
software
Threats
Threats are opportunities in
disguise. Indian companies
will be purchased by big
companies
