Star Knoweldge Mobile Value proposition

Value Proposition
Proposal

Mobile Application Development & Support Services

Prepared by: Sheetal Mehta

3/19/2013

Value Proposition: Mobile Development & Support Services

TABLE OF CONTENTS

1. Introduction .................................................................................................................................. 4

2. Starsoft Corporate profile ............................................................................................................ 5

3. Starsoft Services Portfolio ........................................................................................................... 6

4. Starsoft Mobile Services .............................................................................................................. 8

5. Starsoft Technical Resources.................................................................................................... 10

6. Value Proposition ...................................................................................................................... 10

7. Starsoft Engagement & Business Models ................................................................................. 13

7.1 Engagement Model ............................................................................................................. 13

7.2 Business Models ................................................................................................................. 13

Time & Material Model .......................................................................................................... 14
Milestone Based Billing Model .............................................................................................. 14
Dedicated Development Facility Model ................................................................................ 14
Fixed Price Model ................................................................................................................. 14
On-Demand Model ................................................................................................................ 15
8. Proposed Team Structure ......................................................................................................... 15

8.1 Starsoft Capability ............................................................................................................... 17

8.2 Project & Quality Management ........................................................................................... 17

8.3 Starsoft Mobile Development .............................................................................................. 25

8.4 Mobile Application Development Case Studies .................................................................. 26

Appendix A: Professional Profiles ................................................................................................. 28

Appendix B: Mobile Case Studies ................................................................................................. 32

Appendix C: Starsoft Development & Suport Center .................................................................... 48

Appendix D: Intellectual Property & Security Policy ...................................................................... 49

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© Starsoft, India - All Rights Reserved


Confidential Information

The information in Value Proposition shall not be disclosed outside of the Viacom 18 India Pvt ltd

and shall not be duplicated, used or disclosed, in whole or in part, for any purposes other than to

evaluate our response provided that if a contract is awarded to Starsoft, India (Starsoft) as a

result of or in connection with the submission of this Value Proposition. Viacom 18 India Pvt ltd

shall have the right to duplicate, use or disclose the information to the extent provided by the

contract.

All questions or clarifications should be addressed to:

Sheetal Mehta

Starsoft
C-51, Industrial Layout, Yadavgiri

Mysore, India

Ph: +91 821 241 3310

www.starsoft-india.com

sheetal@starsoft-india.com

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1. INTRODUCTION

It is with pleasure that Starsoft submits a value proposition for providing Viacom 18 India Pvt ltd with

Mobile Development and Support Services assistance. We have invested our time and effort to complete

and submit this document because we are confident in our abilities to provide Viacom 18 India Pvt ltd}

with the required competencies, skills, and experiences to successfully meet your objectives, goals, and

requirements. Our submission includes the sections outlined below:

1. Introduction

2. Starsoft Corporate Profile

3. Starsoft Services Portfolio

4. Starsoft Mobile Services

5. Starsoft Technical Resources

6. Starsoft Value Proposition

7. Business and Engagement Models

8. Proposed Team Structure

Please advice of any questions and clarification on the information presented in our submission.

It would be an additional pleasure to have the opportunity to meet with the key Viacom 18 India Pvt ltd

stakeholders and present our proposal in an interactive setting that could provide further information and

insights on our real world experiences and skills for development and support of Mobile and other

technical environments, approaches and techniques.

Cordially,

SheetalMehta

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2. STARSOFT CORPORATE PROFILE

Starsoft provides software development and support services to small and medium sized private

enterprises and public sector organizations globally. We focus on defining, designing, developing, and

supporting high quality, cost effective customized software that enable customers to accomplish their

business requirements and attain or maintain their competitive market advantage.

The organization is directed by professionals with Fortune 100 management experience and staffed with

over 200+ years of accumulated academic and work experience engaged with complex and innovative

customer and research projects.

Starsoft is a IT solutions, consultancy and service provider focused on delivering affordable quality-

based business and technical solutions to small, medium and large organizations worldwide. Our

experienced business and technical team offer innovative tailor-made solutions to meet our client's

unique business and technical requirements in a demanding and competitive environment. We are a

Microsoft Gold Certified Partner. Our experienced business and technical team offer innovative tailor-

made solutions to meet our client's unique business and technical requirements in a demanding and

competitive environment.

We have the competencies, skills, and professional methodologies and tools to provide high-value

software services and solutions that allow customers to meet their business goals and unique IT

requirements. Our services and solutions are focused on:

 Windows Applications

 Web Applications

 JAVA Applications

 Open Source Applications

 SharePoint Applications

 Mobile Applications

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Our business model supports a world-class software services environment by persistently researching,

identifying, and adopting „best-in-class‟ technologies, tools, and practices that support continual

enrichment of our „value for money‟ business philosophy.

3. STARSOFT SERVICES PORTFOLIO

Development Services

Starsoft software development services help organizations address evolving business and technology

challenges by designing, building, testing and implementing solutions

tailored to real world business requirements. Our services include the

provision of end-to-end development services from requirement

analysis to deployment and rollout both for new applications and

renewal of existing systems

Our software development cover a broad spectrum of technology services spanning client server

applications, object-oriented software, internet and intranet, mobile devices, to legacy applications.

We never lose sight that a customer's business software capabilities are driven by their unique business

and technical requirements. Our software services approach is rooted in custom development with

extensive customer collaboration during the total project life cycle.

We expect that customers are focusing on what they do best and not on the burdens of software

development. As software is our specialty our goal is to be viewed as a key driver in helping customers

maintain or attain a technologically competitive and profitable business. We want to do away with the

problems and challenges of software development so that our customers will continue to focus on the

activities that make them successful.

Business applications developed by Starsoft provides:

 Reliable and robust software

 Flexible and extensible software for future needs

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 Efficient and accurate in performance software

 Alignment of application functionality with client's requirements

 Zero defect code

 Value-for-money

Support Services

Starsoft Software Support Services offers organizations a dependable off-site process for maintenance

of newly developed and legacy systems. Our services support the changing, enhancing, migrating, and

supporting software to meet changing or increasing business demands of a newly deployed application

and unsupported legacy systems currently in production.

We provide our customers an economical path to free up their critical and scarce IT personnel and allow

them to focus on ensuring mission-critical business systems continue to operate without interruption.

Starsoft offers a suite of software support options to meet the varied needs of our customer custom

software and production systems after development. These services are not outsourced; instead they

are provided using technical resources from our development teams and our dedicated customer

support group. As with our software development practice, our goal is to understand the anticipated

short term and long term support needs of our customers after the software is completed. We can then

recommend and customize the various services to meet these needs.

The benefits realized by Starsoft customers for the successful delivery of Software Support Services

include:

 Seasoned, certified professionals manage your systems

 Dedicated support means increased uptime & performance

 Eliminates the impact of losing key resources

 Fees up key internal resources for strategic work

 Reduces high overhead and training costs

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4. STARSOFT MOBILE SERVICES

Starsoft offer end-to-end solutions for mobile application development and support, from solutions

design and development through the launch and maintenance of custom mobile applications. We have

the experience, capabilities, and tools necessary to transform a company's mobile ideas into a reality

and new sources of revenue. Whether the mobile development needs are for a standalone mobile

application, a handheld application integrated with an external backend system, an application that

synchronizes with business software, or a mobile portal, we have expertise and experience creating all

types of custom mobile applications.

Our mobile development focus areas include:

 Custom mobile applications

 Enterprise mobile applications

 Database driven mobile applications

 Mobile marketing applications

 Mobile sites and stores

Mobile Technical Environments:

The most difficult part of developing a mobile application is deciding on the right technology platform.

Each mobile platform comes with a unique set of technologies and delivery models, so choosing the

right platform is essential for achieving strategic business goals. With our experience with all leading

platforms, we are ready to elucidate the advantages and disadvantage of each platform.

We will walk you through everything from the inception of the product idea to its design, delivery and

support to end users, and will keep you involved as your project progresses to ensure that the mobile

application we deliver suits your unique requirements.

We provide custom mobile application development services for:

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 iPhone application development

 Windows Mobile application development

 Blackberry application development

 Google Android application development

Our experience covers the following extensions of the mobile platforms listed above:

 Mobile TV (RTP/RTSP)

 Push To Talk (PTT)

 Synchronization Protocol (SyncML)

 J2ME Profiles MIDP, IMPS, MMAPI, Bluetooth (JSR Dev)

 Device Management Protocol (DM)

 SIM Toolkit Development

 Java Card and Smart Card Development

 Games Development ( iPhone, Blackberry and Android )

 Transport HTTP, SNMP, SMPP, Wireless local loop, GSM/CDMA, SMS/MMS, Telephonic

protocols

 Voice SMS, Group SMS

Apple App Store

Our mobile development consultants have created and published an array of creative and useful

business and game iPhone application currently available in Apple‟s App

Store.

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5. STARSOFT TECHNICAL RESOURCES

Starsoft has assembled a team of technical consultants with experience and skills in a wide range of

software and system technologies and environments.

Our SharePoint associated technical capabilities include:

Microsoft .NET Development

 C# .NET, ASP.NET, .NET 3.5, .NET 3.0, .NET 2.0, ASP.NET 2.0, ADO.NET, VB.NET, Visual Studio,
.NET Compact Framework

Database Design and Development

 SQL Server Database, OLAP Cube Analysis, MSDE, SQL Server Express, ODBC, Microsoft Access

 Reporting: SQL Reporting Services, Crystal Reports, Active Reports, Analysis Services

Mobile Application Development

 Windows Mobile, Windows CE, Pocket PC, Windows XP Embedded (XPe), Tablet PC, iPhone Apps,
Android, Blackberry

Rich Interactive Application (RIA) Development

 Flash, Silverlight, WPF, AJAX, DHTML

Other Custom Software Development Tools and Technologies

 C++, AJAX, XML, XSL/T, IIS, Web Services, Windows Services, Advanced HTML and CSS,
ActiveX, COM, SOAP

6. VALUE PROPOSITION

Starsoft provides software development and support services to all sized private enterprises and public

sector organizations globally. We focus on defining, designing, developing, and supporting high quality,

cost effective customized software that enable customers to accomplish their business requirements and

attain or maintain their competitive market advantage.

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We provide a world-class software services environment by persistently researching, exploring, and

adopting „best-in-class‟ emerging technologies that support continual improvement of our customer

„value for money‟ business philosophy.

Our robust and well-proven „best-practice‟ centric project standards, methodologies, and tools,

consolidate decades of multiple business and technical domain expertise and competencies within

customer projects. Applying our standard approach, we collaborate closely with customer stakeholders

within well-defined and agreed parameters to complete projects on time, to budget and in total alignment

with customers‟ unique business and technical requirements.

The Starsoft software development and support environment drives realization of significant project

benefits for customers, including:

 Eliminate project plan unpredictability through applied and vigorous project governance

 Mitigate project risk and exposure through continual predictive and diagnostic assessments

 Ensure 'first-time-right' deliverables with zero defect through hands-on quality management

oversight and employee „quality first attitude.

The Starsoft Value Proposition incorporates the following key elements:

 Recognized Microsoft Gold Partner and Intel Registered Software Partner

 Highly competitive price list

 Structured project, quality management and software development methodologies and practices

compliant with PMI/ISO/CMM standards

 Highly experienced technical consultants with credentials, competencies and experiences in a wide

array of standard and emerging technology environments and platforms

 Capability to venture into new domains, quickly assimilate a body of knowledge, and scale-up for

complex and challenging projects

 Dedicated project governance team staffed with a senior project manager, quality consultant and

lead technical consultant

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 Strong Intellectual Property (IP) and Security Policy – focus on customers, employees and 3rd

parties

 Our value additions are depicted below

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7. STARSOFT ENGAGEMENT & BUSINESS MODELS

Starsoft has the following Engagement and Business Models

7.1 ENGAGEMENT MODEL

The Starsoft Engagement Model is an integrated approach with the

customer.

7.2 BUSINESS MODELS

Starsoft offer a menu of attractive delivery & fee models to meet the diverse need of our global
customers as outlined below:

 Time & Material Model
 Milestone based Billing Model
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 Dedicated Development Facility Model
 Fixed Price Model
 On Demand Model

Starsoft customers have the option to combine one or more of our business models into a customized
model based on their specific business and technical requirements.

TIME & MATERIAL MODEL

This model is favorable for projects which are in their initial stage of development specifications have not
yet been clearly defined. It is also used by companies with complex projects prone to specification and
design changes during the project.

Project fees are calculated as an hourly rate based on the technical environment and approach, type,
level and the number of technical resources required. All out-of-pocket expenses for software licenses
and other direct project expenditures are reimbursable expenses.

MILESTONE BASED BILLING MODEL

This model is favorable for customers concerned about work effort progress in off-site projects.
Milestones-based payment schedules reinforce progress monitoring and substantiate payment based on
acceptance of specific deliverables. This model is used in conjunction with the Time & Material and
Fixed Price Models.

DEDICATED DEVELOPMENT FACILITY MODEL

This model is an extension of the customer's In-house software development activities. The dedicated
facility provides a cost effective solution to customers‟ requiring continuous offshore development and
support activities. This model establishes an off-site development and support activity tailored to the
specific business and technical needs of a customer. Payment is a monthly retainer fee calculated on an
agreed level and size of staffing and service.

All time and effort expended in excess of the monthly agreement is billed at an agreed hourly rate. All
out-of-pocket expenses for software licenses and other direct project expenditures are reimbursable
expenses.

FIXED PRICE MODEL
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This model is favorable for projects that are specifically defined in terms of their requirements, schedules
and project path. With this model, we work with customers to define their expected deliverable outcomes
to determine a mutually agreed fixed price.

Project fees are calculated on type of the technical environment, level and number of technical
resources required. All out-of-pocket expenses for software licenses and other direct project
expenditures are reimbursable expenses.

ON-DEMAND MODEL

This model is favorable to companies with a desire to establish a dedicated technical team for future
requirements with flexibility to ramp up/down as required. The model provides for the setting-up of the
appropriate infrastructure and core team and training of the required technical resources. Since, the core
team is familiar with company‟s business and processes the ramp-up for an individual project to meet an
unexpected work surge is quick and competent. This model is used in conjunction with the Dedicated
Development Facility, Time & Material and Fixed Price Models.

Starsoft‟s On-Demand Business Model suits various aspects of the business cycle and requirements.
The short-term (less than 3 months), long term (3 to 18 months projects) or strategic term (18 months &
above) are accommodated in the model.

The below table presents our On-Demand segmented by time parameters:

Short Term Long Term Strategic Term

Business Model On Demand Project & On Demand Preset

Engagement Model Onsite & Offshore Onsite & Offshore Onsite & Offshore

Quick Ramp-up and Ramp-down based on Ramp-up & Ramp-
Resource Model customer business requirements down- case-to-case
basis

Customer PM‟s Starsoft PM manages Customer & Starsoft
Project Management
manages project project PMs manages project

Cost reduction Cost reduction Cost reduction &
Cost / Benefit
revenue enhancement

8. PROPOSED TEAM STRUCTURE

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We typically propose to use the following team structure; the diagram depicts the structure of the client‟s

dedicated team at Starsoft.

Following are the roles and responsibilities of the team members

Single Point of Contact (SPOC) at Client

 Single Point of Contact for all technical and commercial aspects of this project

 Review & Feedback of all project documentation & deliverables

 Timely escalation of problems/issues/suggested solutions/recommendations to Senior

Management.

 Generation of Project Plan

 Participate in Change Control Board meetings

 Acceptance testing of the final deliverables

 Participate in Management Reviews
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Single Point of Contact (SPOC) at Starsoft

 Single Point of Contact for all technical and commercial issues related to this project

 Ensure delivery of software on time

 Timely escalation of problems / issues to customer SPOC

 Escalation of issues, if any, in this project to Functional Head/ SBU Head at Starsoft. (Major

changes in specifications, issues related to cost of the project, and billing are some of the issues

that will be escalated to the Project Manager)

 Plan Clients future needs

8.1 STARSOFT CAPABILITY

Starsoft‟s Mobile Practice includes consultants who have implemented end to end solutions based on

different mobile platforms for various industries.

We include an array of consultant Professional Profiles in Appendix A.

8.2 PROJECT & QUALITY MANAGEMENT

Starsoft supports all customer projects with professional project and quality management

approach, standards and tools as outlined below:

Project Management
Our Project Management Approach is documented in the Starsoft Project Management Standards &

Plan (PM Standards & Plan).

The PM Standards & Plan is a set of PM best practices used to ensure that customer projects are

conducted within a standardized and structured methodology and plan. It describes the project

management activities for the different project phases and the Starsoft employee roles and

responsibilities responsible for project progress and governance.

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The PM Standards & Plan ensures that all customer project tasks are carried out in a professional

manner, thereby enabling us to provide quality, timely delivery of software to our customers.

Reference
The PM Standards & Plan is key component of the overall customer Project Management Plan (as

described in the individual customer‟s project Statement of Work (SOW), for the project. The PM

Standards & Plan describes how customer projects will be conducted and managed within the Starsoft

Project Management Methodology.

This document is to be used in conjunction with Starsoft Quality Management Standards & Plan.

Governance

The Project Management Governance Framework includes the following components:

 PM Standards

 Project Management Office (PMO)

 Resource Management

 PM Methodology & Practices

Responsibility

A Starsoft Project Team is responsible for management and delivery of a successful customer project.

The Project team is comprised of the following Starsoft employees:

 Project Manager

 Quality Consultant

 Lead Technical Consultant

 Technical Consultants

 Business Consultants (if required)

The Starsoft Project Management Office provides project oversight and resources, as required to all

customer projects.

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Project Management (PM) Objectives

The PM Standard & Plan outlines the standards, approach, methods, and processes for conducting and

managing customer project to ensure the development of quality deliverables that successfully meet the

customer‟s business and technical requirements, project timeframes, and budget.

The objectives of the PM Standard & Plan are as follows

 Preparing and maintaining the Project Plan in a current status for the life of the project

 Ensuring that the strategic, business, and technical approach and environment is appropriate to the

customer‟s business and technical requirements

 Managing the production of the required deliverables:

o Managing Project Version Control

o Managing Deliverable Defect Tracking

o Testing completed do9cuemnts and software

 Managing the deliverable acceptances and User Acceptance Testing (UAT) activities

 Managing and creating mitigating actions for success-impact project issues (problems)

 Managing the project control process

 Creating and discussing project status with all stakeholders throughout the complete project life

cycle

 Obtaining a project close certificate and officially closing down the project

 Preparing a Lessons Learned Report

Quality Management

This Quality Management Standard & Plan (QM Standards & Plan) is a set of best practices used to

ensure that all customer projects are conducted within a total quality environment. This includes

conformance to an acceptable level of quality within software developmental, implementation and

support process. It describes the quality monitoring standards and events for the different project phases

and the specific project roles and responsibilities responsible for these activities.

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Starsoft believes that the most important way we achieve optimum quality in customer projects is

through the excellence of our staff as no practice in the world can twist bad work into good.

In summary, Starsoft QM philosophy provides that customer project quality is achieved when the agreed

business value is met, the customer is satisfied, and all tangible documents and software and other

defect are resolved. It is the responsibility of Starsoft Quality Management Consultant to ensure through

our corporate QM standards that the level of quality for customer projects matches or exceeds our

customers' expectations.

The Starsoft QM standards support ISO 9000 and our Quality documentation is based on ISO 2382-1,

ISO 8402, ISO 9001 and ISO 10011-1.

Reference

The Standards & Plan is key component of the overall customer Project Management Plan (as described

in the individual customer‟s project Statement of Work (SOW), for the project. The QM Standards & Plan

describes how quality will be monitored within each customer project.

This document is to be used in conjunction with Starsoft Project Management Standards & Plan.

Our Quality Management (QM) Approach

The QM approach that will be used in performing the proposed tasks and activities and creating the

agreed project deliverables is based on the Principles of Zero Defects as outlined below:

1. Quality is conformance to requirements within a formal QM Standard and Plan Framework.

2. Defect prevention is preferable to quality inspection and correction.

3. Zero Defects is the quality standard.

4. Quality is measured in monetary terms – the Price of Nonconformance (PONC).

The Zero Defects approach provides an assurance that our project structure, methodology and tools,

approach and the consultant work effort required to create the agreed deliverables will be effective and

efficient and that the deliverables will be defect-free when completed and accepted.

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Responsibility

It is the joint responsibility of the Starsoft Project Manager, Lead Technical Consultant, and the

Technical Team to work closely with the Quality Management Consultant to ensure that this QM

Standards & Plan is followed as described in this document.

Starsoft Quality Management (QM) Consultant is responsible for performing structured QM monitoring

events of key project tasks with all outcomes documented in QM Monitoring Checklists.

Objectives

The objective of the Starsoft Quality Management Standard & Plan (QM Standards & Plan) is to

establish the baseline against which customer project quality is monitored verifying within customer

projects.

All customer projects are monitored within the Starsoft obligatory and customized QM standards as

outlined below.

Obligatory QM Standards

 Define “quality” in clear, measurable terms for the customer project.

 Produce results that meet agreed quality standards, within project scheduling and budgetary

activities.

 Provide customers with all features as agreed, and approved in the SOW and the business and

technical requirements specification baseline.

 Provide the customer zero defects within the delivered software, where a defect shall be defined as

a verified lack of conformance to requirements, as documented in the SOW and the business and

technical requirements specification baseline.

 Eliminate costly and non-productive re-work over again to eliminate defects).

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 Maximize stakeholder and customer satisfaction.

Project QM Scope

The scope of the QM within customer projects is involved in monitoring, review, and feedback on the

project infrastructure and the deliverables produced during the project‟s lifecycle.

Customer project QM embrace:

 Project Planning

 Project Management

 Project Infrastructure

 Project Quality Plan

 Project Risk Management

 Issue (Problem) Management

 Project Status Reporting

 Change Order Management

 Software Code & Programs

 Customer Deliverables Reviews

The following project documents are included within the Quality Management scope.

1. Quality Plan

2. Quality Records

3. Kick off Meeting

4. Project Plan

5. Configuration Management

6. Acceptance Criteria & Test Plan

7. Document and Data Control

8. Customer Deliverable Internal Review

9. Deliverable Acceptance Form

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10. Issue (Problem) Statements

11. Issue Log

12. Corrective Action Form (for use with Issue Mitigation)

13. Change Order Request / Mitigation Action

14. Change Order Log

15. Weekly Status Reports

16. Project Close Certificate

Project QM Approach

The Quality Management approach for monitoring, reviewing, and providing feedback for a customer

project includes the below components:

1. Completeness and correctness of the project infrastructure and the individual project deliverables.

2. Quality Assurance (QA) activities focus on the project processes used to manage and deliver the

customer‟s software requirements.

3. Quality Control (QC) activities performed continually throughout the project lifecycle to verify that

the project infrastructure and deliverables are of agreed quality standards.

QM Monitoring Tools

QM Monitoring is a regular and necessary activity in the deliverable building process, because error-free

and zero defect planning and execution of projects are impossible. The Starsoft QM will conduct ongoing

QM monitoring events of the customer project. The events will be recorded on approved QM Templates:

1. Phase Assessment Checklist

2. Deliverable Review Internal Review Checklist

Project Change Management

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The Project Change Control Plan (as described in the Project PM Standards & Plan) provides a

standardized process for the management of all scope and out-of-scope changes to the customer

project.

Project changes that are included within the plan are described below:

In Scope - project work tasks and deliverables items that were originally included in the approved

project plan scope and documented in the project‟s Statement of Work (SOW).

Out-of-Scope – New project activities and tasks that increase the scope of the project baseline.

Examples include

 A new activity not included in the approved specifications and/or project plan

 A change in the scope of the project

The project will experience two different types of changes, as outlined below.

Reactive Change: These changes are necessary to respond to specific project problems Examples

include:

 Project delays

 Technical failures

 Funding shortages

 Resources issues

Requested Change: These new and non-SOW changes are necessary to support specific stakeholder

requests for changes to project business and / or technical requirements, scope, deliverables or related

management plans are requested by stakeholders.

The Change Control Plan establishes:

 Processes by which changes are initially identified and raised for further analysis and consideration

 Process to identify and manage changes throughout the entire life of a project - from start to finish

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 The goal of the Change Control Plan is not to prevent change, but to control it. This is the essence of

project change management - to identify, evaluate and adopt changes so that project results are

enhanced throughout the project.

 Once Change Order requests are processed, reviewed and approved, the corresponding changes

are incorporated into the project plan. Depending on the specific type of change, one or more

elements of the project may be affected, and this may necessitate changes to project plans,

technical designs, resource assignments, budgets or other project documentation.

 All Change Order requests are recorded in the official Project Change Order Log

Requirements Traceability

Requirements traceability is managed through the establishment and maintenance of a Requirements

Traceability Matrix (RTM). The RTM is first established during the first phase and is one of the

deliverables for that stage. The RTM is then updated during each of the subsequent Phases, and

reviewed to ensure that all elements have appropriate linkages (there are no "orphans").

8.3 STARSOFT MOBILE DEVELOPMENT

Starsoft Mobile Software high-level Development cycle is presented below. All mobile development work

activities is structured under a formal development approach and methodology and supported with

structured project and quality management activities.

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8.4 MOBILE APPLICATION DEVELOPMENT CASE STUDIES

Starsoft has experience in developing and supporting mobile applications in the below activities:

 Office & Business Application

 Internet Application

 Multimedia Application

 Fun Application

 Utility application

 Games etc.

Show below is a summary of our Mobile Application development and support experiences by our

technical consultants within customer projects for our company and their previous experiences

In Appendix B we provide expanded profiles of select customer case studies.

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Organization
Project Description
Type

The new product’s key focus was providing the
Hospitality iPhone Hotel capability for hotel guests’ to order room food and
Industry Solution Room Service
beverage service in a real-time transaction on their
Provider Application
iPhone, while in or out of the hotel facility.

An educational resource application driven by the
Mindwire Christian University (administrators and faculty) to
Education
Application
deliver learning content to its students.

A location aware consumer application that allows
consumers to find product promotions offered by
Retail Industry Market Deals
their local retail stores within a range configurable by
the user.

The Application acts as a Reader for iPhone/iPod
Touch provides the latest news updates from diverse
Media Industry News Next
fields like Business, Science and Technology,
Entertainment and Health

The application was initially built for iPhone, Android
and Blackberry. Using this application, a user can

Telecom Social Networking find his/her friends within a given geographical
location. The application supports facebook and
twitter integration.

An application built on iPhone, iPad, Blackberry and
Business
Business Android for a Brazil customer. The application
Intelligence
Intelligence
Provder contains features like Splash screen, Admin page
and a KPI Page which can provide Graphical

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Organization
Project Description
Type

representation of information in the form of Bar, Line
and Pie chart and also in Grid view

This application is currently developed to work on
iPhone. This is a utility application wherein a user

Utility Informative can make bill payments or send a services request.
Currently, the application is being developed to work
on other platform.

APPENDIX A: PROFESSIONAL PROFILES

Aamer Zahir

Summary
Aamer is a skilled senior software developer and Technology Expert with a solid background in software
development with an array of technical platforms, software, and tools. He is accomplished in designing
database architecture, coding different programming languages, integrating dissimilar platforms and
possesses detailed knowledge of hardware, software and network trouble shooting.

Aamer‟s career highlights include.

Eight years of software development and support experience

Experience in managing projects in complex technical and organizational environments

Capabilities in conducting business process and system analysis and design

Experience in Developing Application & Portals using SharePoint

Proven logic building skills in working with client teams

Excellent verbal and written communication skills

Education

Bachelor of Engineering in Information Technology (BE in IT) from University of VTU

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Skills, Languages, System and Tools

Languages: C#, VB.NET, Microsoft Dot Net 2008/10, WCF, WWF, ASP.NET, AJAX, object orient

analysis and design

Database: Microsoft SQL server, My SQL, SQL Server Reporting Services, SQL Server Analysis

Service

Web Server: Apache, IIS

Scripting: JavaScript, vbscript

Enterprise Technologies: MS SharePoint Server 2007/2010

Mobile Application Development Technologies: Windows Mobile, Windows CE, Pocket PC,

Windows XP Embedded (XPe), Tablet PC, iPhone Apps, RhoMobile

Technical Credentials: MCTS – Web Application Development

Customer Project Experience: Examples

Mobile BI Application
An application built for business intelligence where a list of KPI‟s which were translated into graphs and
charts. Also this application intended to work offline and the KPI‟s were updated when the user is
connected to a network. Else he would view the existing application.

Using Rhomobile with SQlite database, the application was successfully developed. The team tested
the application on both the simulator and devices

iPhone, Android & Blackberry Hotel Room Service Application
The new product‟s key focus was providing the capability for hotel guests‟ to order room food and
beverage service in a real-time transaction on their iPhone, while in or out of the hotel facility.

The solution was successfully developed and deployed within the customer‟s existing system
environment so that it would straightforwardly coexist with the company‟s ERP System on their backend
server

Document Management System for Loan Processing

29



The System was developed around MOSS 2007. The content management system enabled
configuration of different level of access and approval process. The system allowed to search of
documents based on access rights. Advanced search option was also provided.

Along with MOSS 2007, C#, CSS, Custom Web Parts and Custom Work Flows were used.

Collaboration & Information sharing for Learning
The solution provided a single location for managing the content, and conducting collaborative team
works. This provided the Students to create their own work spaces and collaborate.

Also content management was used for publishing and managing the site content. Re-branding of site
was done to suite the corporate brand of the client.

The solution was developed using MOSS, SharePoint Designer 2007, and CSS

HRMS Application

This system is a business critical HR Suite that functions on both internet and intranet. HRMS provides
critical tools, workflow and information that help organizations to achieve better results.

The application was designed with six modules. This application was build on Microsoft Dot Net 2.0,
Asp.net, C#, AJAX and SQL Server 2005.

Release Event Management System

This system supports an organization's software release activity is a robust system operated in 40
locations across the globe. The system interacts with vendors, suppliers, logistic team etc. and
communicates with cross platform application running in the UNIX environment.

This tool was developed using ASP.NET, C#, MS SQL Server, ATLAS framework..

Geervani Shivahalli

Summary
Geervani is a senior SharePoint developer having good experience in developing, customizing and
integration methodologies. She is having experience in various Client/Server and Web Server
Technologies.

Geervani‟s career highlights include

30



Six years of software development
Portal Development using MOSS 2007
Knowledge of Microsoft BI tools
Experience in Customizing SharePoint Look & Feel
Excellent verbal and written communication skills

Education

Bachelor of Engineering in Computer Science from University of VTU

Skills, Languages, System and Tools

Languages: C#, VB.NET, Microsoft Dot Net, , WWF, WCF, AJAX, LINQ

Database: Microsoft SQL server

Web Server: IIS

Scripting: JavaScript, vbscript

Enterprise Technologies: MS SharePoint Server 2007/2010

Mobile Application Development Technologies: Windows Mobile, Windows CE, Pocket PC,

Windows XP Embedded (XPe), Tablet PC, iPhone Apps

Technical Credentials: MCTS – Web Application Development

Customer Project Experience: Examples

iPhone, Android & Blackberry Hotel Room Service Application

The solution was successfully developed and deployed within the customer‟s existing system
environment so that it would straightforwardly coexist with the company‟s ERP System on their backend
server

Intranet Portals for Partner Management

31



The solution provided easy collaboration between Organization and its partners located across the
Globe. The solution provided options to store various documents and share them seamlessly.

The portal was branded to match the corporate look and feel. Business Intelligence was built to provide
information

The solution was developed using MOSS 2007, Custom Web Part development, Custom Workflows.

Document Management System for Loan Processing
The System was developed around MOSS 2007. The content management system enabled
configuration of different level of access and approval process. The system allowed to search of
documents based on access rights. Advanced search option was also provided.

Along with MOSS 2007, C#, CSS, Custom Web Parts and Custom Work Flows were used.

Collaboration & Information sharing for Learning
The solution provided a single location for managing the content, and conducting collaborative team
works. This provided the Students to create their own work spaces and collaborate.

Also content management was used for publishing and managing the site content. Re-branding of site
was done to suite the corporate brand of the client.

The solution was developed using MOSS, SharePoint Designer 2007, and CSS

APPENDIX B: MOBILE CASE STUDIES

IPHONE HOTEL ROOM SERVICE APPLICATION
Client:

Hospitality Industry Solution Provider

Need:

The Client initiated a strategic objective to develop a new product for their hospitality industry portfolio.

Challenge:

32



The challenge was to successfully develop, integrate and deploy the solution within the customer‟s
existing system environment so that it would straightforwardly coexist with the company‟s ERP System
on their backend server.

Solution:

Starsoft Technical Team conducted a due diligence of the Appcelerator Titanium, the „best practice‟ tool
selected for use to construct the mobile application. The team designed and created the application that
was built and tested on the Simulator (available with the tool).

Benefits:

The key benefits realized by the Client as a result of the successful project include:

 Selection of the hotel of choice for the order
 Placement of the order for room service according to user preference from available menus
 Complete order payment and confirmation
 Interaction with backend server for payment and order fulfillment
 Confirmation of order status
 Provide user services and experience feedback

Screen Grabs of the Application

Some of the

Screen Grabs of the

application are

shown below

SOCIAL

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NETWORKING SOLUTION
Client:

The client is a global telecommunications service provider

Need:

The client wanted to offer customers with a new mobile application to its subscribers to enable them
connect with their family and friends. The client needed the application to allow users to co-ordinate
activities, share information and photos etc., The client also wanted this application to be hosted on
cloud thus reducing the costs of server maintenance and increase the uptime.

Solution:

After careful evaluation, client decided to use Windows Phone 7 and the Windows Azure platform. The
client was satisfied with Windows Phone 7 as it would simply the implementation process considerably.
The company wanted to speed-up time to market and thus they could use Visual Studio 2010
professional development system and .Net Framework for the development. Since the client wanted a
cloud based infrastructure, Windows Azure platform was chosen .This solution is built also on iPhone,
Blackberry and Android platform.

Benefits:


 Simplified communications for users
 Increased security
 Faster time to Market

Screen Grabs:

34



MOBILE BI APPLICATION
Client:

The client is one of the leading provider of BI solution to North American Market

Need:

The Client wanted to build a BI application on different mobile platforms. The application should contain
the features like Splash screen, Admin page and a KPI Page which can provide Graphical
representation of information in the form of Bar, Line and Pie chart and also in Grid view.

Challenge:

The challenge was to develop the KPI page which contains different graphs on different platforms like
iPhone, iPad, Blackberry and Android.

Solution:

The Starsoft Technical Team conducted a due diligence of the Appcelerator Titanium, SQlite database
selected for use to construct the mobile BI application. The team designed and created the application
that was built and tested on the Simulator and device as well.

The key functions included in the applications are as follows:

 Option to connect to the server and list the KPI and render them with different color screens
 Option to display the Bar, Line and Pie Graph based on the values returned by the web services

35



 Option to display the Grid based on the values returned by the web services
 Option to filter OR select a particular group of KPI
 Option to navigate to Graphs Screen
 Option to enter the User Name & Password Information
 Option to enter the server information, data refresh rate

Benefits:


 BI applications for the iPhone, iPad, Blackberry and Android provide business professionals with
the flexibility and security they require to access business critical information, wherever they are,
and wherever they need it
 The Mobile BI have been designed to highlight those strategic KPIs, which are of the greatest
concern, as well as drive action through proactive alerts and exception reporting with all of the
industry leading ease of use and analytic capabilities

Screen Grabs:

36



ICITY
Client:

Our client is a solutions and services provider company based in Canada. They deliver a wide range of
services and solutions, from business critical banking systems to life saving healthcare applications.
With a goal to bring government services to the citizens providing 24x7 conveniences through multi-
channel delivery they are currently serving customers in public and private sectors across Canada and
the US

Need:

The client wanted to provide an application to citizens of counties in USA and Canada through which
they could submit, edit and track a request to get some basic utilities services completed from the
municipality. They had a web application which provided this facility and they wanted to extend the
facility to mobile users. They wanted to see the response of the residents to the mobile version of the
application and hence they wanted only one module Service Request to be developed under mobile
platform specifically iPhone/iPad platform. Since they did not have an internal expertise on Mobile, they
took the assistance of Starsoft to develop an application.

The need was to develop an iPhone application that allows its users to create new service requests, edit
the request if it is not yet resolved and look at the resolved requests

Challenge:

Some of the main challenges developing this application were:

 Replicating all the features of the web application into a mobile app
 Re-usability of the code i.e., they wanted to use the same code when they wanted to launch the
app on other platforms
 The Web application was connecting with the CRM to record and display the requests; hence
there was a need to have the mobile app integrating with the MS CRM
 Rebranding of application for different counties.

Solution:

After reviewing all the requirements of the clients, Star K technical team proposed to use Rho Mobile for
developing the application. The biggest advantage of using Rho Mobile was to ensure easy portability of
the mobile application to different platforms such as iPhone, Android, Blackberry and Windows mobile
while retaining the native look and feel of the application.

37



Since there was a CRM integration a three tier architecture was proposed to the client. Here the
backend was CRM and SQL server; Web services were utilized to pull information from the CRM and
display.

To ensure a user friendly UI, the design team of Starsoft worked very closely with the key decision
makers from Client „s end to ensure that the UI matches the required standards. Finally the app was
built using following technologies

 Rho Mobile (version Rhodes-3.1.1)
 Ruby (Language)
 iOS 5.0
 Microsoft Dynamics CRM 4.0 (integrated using default Microsoft Webservices)
 SQL Server 2008

Benefits:


 Successful launch of application within a given time frame to meet their go to market strategy
 Customer saved thousands of dollars on rebuilding the app on different platforms

Screen Grabs:

WHISKEY LIVE
Client:

Our client is an outsource partner for multi-channel commerce and relationship marketing. Based out of
South Africa, they were providing custom application development services on web and mobile

Need:

38



The client wanted to build the Whisky Live Application on iPhone and iPad for the Whisky festival which
was taking place in Johannesburg and Cape town every year. The application will feature functionality to
dynamically read and write data to the Whisky Live database. Such functionality is dependent on
Whiskey Live providing the necessary web services and database exposure where required.

The purpose of the application is to allow the user get interesting information about whiskey and the
Whiskey Live Festival.

Challenge:

The challenge here was to build the app on a cross platform with required features and on a limited time.
Also, to publish this app before the festival so that the users can start using the application.

Solution:

To address the time limit challenge, it was proposed to develop the app in 3 phased development i.e.,
Pre Whisky Live Event, Whisky Live Event and Post Whisky Live Event.

After due diligence, Appcelerator Titanium was the tool that was identified and utilized to construct
smartphone application. Modules were built and verified on simulator available with the tool. The app
made use of the web services to read and write from the database.

Benefits:


 Successful launch of application within a given time frame to meet their go to market strategy
 The users were able to click picture via the app and post it on their social media networks

Screen Grabs:

39



LOTTO – A LOTTERY APPLICATION
Client:

Our client is a leading telecom service provider for South Africa. As a value added service they provided
an opportunity for their registered users to play the South African National Lottery via cellphone. The
registered users could win millions of Rand in the lottery game

Need:

The purpose of this project is to build a Lottery mobile front-end to the web Lotto product with full
functionality to utilise the product on Mobile. The Application needs to take the Lotto Customer interface
as the primary layout and Client Customer Interfaces as secondary. This mobile front-end will need to
provide all the core functionalities, Layouts, navigation elements and process flows and these will be
reviewed and approved by the client.

The application had to work on almost all smart phones that included iPhone, Android and Blackberry
including the tab version.

Challenge:


 Designing the UI as the application had to provide similar look and feel across multiple devices
and platforms irrespective of the screen size

Solution:

After reviewing all the requirements of the clients, Star K technical team proposed to use Rho Mobile for
developing the application. The biggest advantage of using Rho Mobile was to ensure easy portability of
the mobile application to different platforms such as iPhone, Android, Blackberry and Windows mobile
while retaining the native look and feel of the application.

Since the client was providing the web services, the application had to interact with web services and
pass the information. The technology used to build this application was

 Rho Mobile (version Rhodes-3.1.1)
 Ruby (Language)

Benefits:

40




 Successful launch of application within a given time frame to meet their go to market strategy
 Customer saved thousands of dollars on rebuilding the app on different platforms

Screen Grabs:

ACSA – AIRPORT APPLICATION
Client:

Our client is a large public company based out of South Africa. The client is the biggest Airport
Company of the country with a network of 10 Airports. They continue to play a dominant role in the
Country‟s aviation industry, handling over 98% of the country's commercial Air Traffic. The client is
focused on creating and operating world-class airports measuring up to international standards.

41



Need:

The Client wanted to build a mobile application that would give detailed information of all the Airport of
the country in precise and interactive manner. Some of the feature which were of prime focus are

 App should be able to display all the information regarding Airports, Flights, Parking, availability
of Bus, Train or Taxis to that airport
 Information regarding shopping inside the Airports
 Weather forecast
 Maps of inside the airport in interactive manner

Challenge:


 The challenge was to develop a native mobile application which should support the huge data
required to display require information on different mobile platforms

Solution:

 Starsoft Technical Team made use of Appcelerator Titanium for iOS and Android; Whereas
Webworks was utilized for BlackBerry Platform
 Content Management System was also built using .Net to manage the data for different category
like shop and dine; At the airport; To and From the airport inside the application
 Web Services were also build using .Net to connect the Backend content to Frontend

Development Tools:

 Appcelerator Titanium for iOS and Android
 WebWork for Blackberry
 .Net for WebServices

Benefits:


 Mobile applications for the iPhone, iPad, Blackberry and Android displaying all the information
about all Airports in the country in an interactive manner
 Users were able to organize their trips using the app
 All the information required for travelling was available handy
 Users were able to forecast the 7 days weather to make their travel plans
 Users were able to locate themselves anywhere inside the airport using GIS feature of the app
42



Screen Grabs of the Application:

Some of the Screen Grabs of the application are shown below

CASH EXPENSE AND BUSINESS INTELLIGENCE SOLUTION
Client:

Established in early 90‟s, the client is is a multi-national telecommunications group offering voice and
data communications products and services to individuals and businesses. They are the largest
subsidiary in the Group with 42 million subscribers and leading cellular telecommunications company of
the country. With vision of becoming leading telecommunications provider in emerging markets, hey
have around 30000 employees who communicate in five official languages and represent 55
nationalities.

Need:

43



The Client wanted to build a mobile application which should be able to give the information about the
cash expenses, its decline and approval, transaction history ,leave approval and Graphical
representation of KPI with attractive Dashboard

Challenge:

The challenge was to develop a native mobile application across all mobile platforms, which should
support graphical representation of the KPI using a limited access to the services due to strict policy of
the Company and also in an eclipse network environment.

Solution:

 Starsoft Technical Team made use of Appcelerator Titanium for iOS and Android; Whereas
Webworks was utilized for BlackBerry Platform
 For Business Intelligence solution Data store in form of OLAP Cubes was design and was
connected to the Server
 Web Services using .Net were developed to pull the Data from the data Store to be used on the
Mobile Solution
 The application was designed to work both Online & Offline
 The key feature of the solution was the ability to raise
o Multiple cash expenses
o Expense were approved or declined by the manager
o Preview of the transaction history
o Graphical representation of KPI on different Mobile platforms

Development Tools:

 Appcelerator Titanium for iOS and Android
 WebWork for Blackberry
 .Net for WebServices

Benefits:


 Mobile applications for the iPhone, iPad, Blackberry and Android with the ability to raise new
cash expense, approve or decline it
 User was able to able to view his transaction history
 User can apply for the leave and get sanctioned or decline
 Graphical representation of different KPI including the grid view

44




Some of the Screen Grabs of the application are shown below

FOOTBALL SCORECARD
Client:

The client is a South Africa-based multinational mobile telecommunications company, operating in many
African, European and Middle Eastern countries. They offer voice and data communications products
and services to individuals and businesses. Our client has been supporting various activities and sports
as their strategy to build Brand. In 2005, they launched a web portal dedicated to Football and from then
on they have been sponsoring many prestigious football events in the country. It offers the most
comprehensive, real time web and mobile coverage of African football and a wide view of football in
Europe and the rest of the world.

Need:

45



The Client wanted to monetise the investment that has been made in web portal to date and to leverage
the position that it has established within the African football community. The intention is to build a
mobile application that will enhance the brand footprint and extend its reach to both the high value
smartphone market globally, and the substantial feature phone market in Africa. They wanted to extend
the portal offering and revenue generating potential to off-net customers and to deliver and bill for value
added services over the top.

The app was required to run on as wide a range of devices as possible, from high end smartphones to
mid-range feature phones. The operating systems that we would like to support are

 Android
 BlackBerry
 iOS :- iPhone and iPad
 Symbian
 Windows Mobile

The other critical need for the application included

 Maintaining live Score Card for different tournaments and games
 Have Local & Push Notification capability to update users with latest news
 Needed Social Media integration
 Business Intelligence reports such as no. of app downloads, no. of logins, time spent, country
etc.,

Challenge:


 Designing the UI as the application had to provide similar look and feel across multiple devices
and platforms irrespective of the screen size
 Development of application on lower end devices
 The biggest challenge was being to the application before the AFON 20 13.Phase 1 was
completed in just 11 days of time period

Solution:

The Starsoft Technical Team proposed a cross platform mobile application using RHO mobile &
PhoneGap to develop the solution that will work on all major mobile operating platforms. This was a
three layered application i.e., Database  Webservices  Mobile Application.

The application consisted of the following features
46



 Consist of options for View Tournament Details, Team Details , Player Details and Live Actions
 Live Actions consist of Live score updates and Live Commentary
 Photo Gallery of Tournament, Team, Player and Match Photo

Development Tools:

 Rho Mobile (Android, Blackberry, iPhone/iPad)
 Ruby
 PhoneGap (Symbian)
 HTML 5
 Web Services

Benefits:


 The live actions provided the live commentary /live news of the match events from anywhere
while roaming
 Details of Team standing, Team profile, News, Top scorer, Results of the match were handy
always


47



APPENDIX C: STARSOFT DEVELOPMENT & SUPORT
CENTER

All offsite software services are conducted at Starsoft ultra modern 4500 sq. ft, state-of-the-art, fully

operational development facility in the heart of Mysore, India. Equipped with the latest software

development and support tools, hardware platforms, secure communication servers complemented by a

round the clock power back up, we can effectively meet the most complex and demanding customer

software development and support projects.

Our facility incorporates world-class technology infrastructure with a focus on reliability, security and

scalability. We have a comprehensive physical security setup that ensures all project documents, data

and services are secure and protected at all times.

Secure Internet Connectivity

 Corporate Servers – Co-Location

o Server : With VSNL at Mysore Center

o Server: Dedicated Server with Hosting Provider

 Firewall protection of all Servers

o Microsoft Forefront Security installed on Servers

o Safe Internet Access and Dial-Up connectivity with multiple redundancies

 Technology Infrastructure

o Licensed Software

o Real time virus protection and intrusion detection

o Regular data backup

o Disaster management

o Regular preventive maintenance on operating systems and software

 Communications Facilities

48



o 2 MBps dedicated leased line for all our development facility supported by a backup 2

Broadband lines of 1 MBps

 Hardware Platforms

o 52 workstations for software development, testing and support facilities

 Physical Security

o Round the clock security of the office premises

o Security guards controlled building access

o Fire protection

 Power Supply

o Redundant Uninterrupted Backup Power lines along with a Power Generator

o UPS System ensure no occurrence of data loss due to power failures

APPENDIX D: INTELLECTUAL PROPERTY & SECURITY
POLICY

Starsoft understands the consequence of Intellectual property (IP) and security of our customers'
confidential data and information. We regard this as the vital element for a successful long-term
customer relationship. We are committed to securing customer IP throughout individual project cycles.

The Starsoft IP policy includes:

Customer - Non-Disclosure Agreements (NDAs)

To ensure the security and confidentiality of customer information, a Non-Disclosure Agreement (NDA)
is executed with each customer during our initial meetings.

Our NDA clearly describes the handling of customer information:

 What will be collected from the customer?
 Why will it be collected?
 How will we use it?
 What steps will we take to protect it?
 Whom may it be disclosed and / or shared and the circumstances involved?
 What rights and permissions are required for access and use of the information?

49



Employee - Non-Disclosure Agreements (NDAs)

All employees are required to sign individual NDAs. Key points of these NDAs include:

 Employees are restricted from disclosing customer proprietary information directly or indirectly to
anyone outside the project team or company, or use, copy, publish, summarize or remove such
information from the company premises
 Employees are restricted from using any unfair competitive practices upon termination of
employment or engage in any business during employment
 All confidential information received from third parties and customers are held in strictest
confidence and employees are not allowed to disclose or use it, except as necessary to perform
his or her obligations as is consistent with third parties.

Project-Related IP Protection

 All projects have dedicated resources. This prevents unauthorized usage of resources and
protects all customer proprietary information
 There is a restriction of exchanging customer IP between projects
 Project teams dedicated to a particular customer are provided their own secure physical location
and segment of the LAN

Confidential Document Control

 Access to public email systems is disallowed and floppy, USB and CD disk drives/writers are
disabled on all desktops. Prior written permission of an authorized executive is required for
usage of respective drives
 Random checks are made on emails that go out of official mailbox that exceeds permitted size
(with or without attachments)

Other Security Measures

Starsoft performs background checks on each new

hire. This includes reference check, peer references,

verification of academic

records, police record

verification, and home

address verification

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Star Knoweldge Mobile Value proposition

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