The Golden Hammer of Transformation: Culture! - Scotiabank

© Shahin Sheidaei | @sheidaei | linkedin.com/in/sheidaei
The Golden Hammer of
Transformation: Culture!
Shahin Sheidaei
Data Office Agile Conference

Hello! Nice to Meet you!
Shahin Sheidaei
Founder & Principal Coach
Elevate Change Inc.
Kanban Trainer
Lean Change Management Trainer Agile (Career) Coach
Avid Writer
ICAgile Trainer
Podcaster
Many Designations M.SC, AKT, CAL, CSP, CSM, ICP-ACC, ICP-ATF, ICP, CLP, SA, CDA, DAM, KMP, LCA, OC, AJED, SSO
Community Builder

Let’s do
Transformation
Isn’t it like other initiatives we take on?
We can do it!
It’s Hype!
Everyone is
doing it.
Digital or
die!
Agile is the
solution!
It’s the
Trend!
Cheaper,
Faster and
Better!

Transformation
Stories
Isn’t it like other initiatives we take on?
We can do it!
Hire an
Agile Coach Hire 2nd wave of
Agile Coaches
Build Coaching
capability
in-house Hire 3rd
wave of Agile
Coaches
Internal
Coaches
leave or you
ﬁre them!

Integral Theory
Leadership Circle
Transformation From Inside

● Culture is not ready!
● We need to change the culture!
● We need to change perspectives!
● Right culture for the right domain!
● No one is responsible
Transformation
Result: Not Success
(Failure)

● Agile was not the right tool to use.
● We are good at ﬁxing: Let’s ﬁx
culture!
● We can even certify people in
Culture! Let’s do that!
● Culture is the new Agile, it’s the
ultimate tool to solve everything!
● We need to focus on the culture!
Transformation
Retrospective
Outcome: Culture!

The Golden Hammer of
Transformation: Culture!
If the only tool you have is a hammer, you
tend to see every problem as a nail!

The greatest teacher, failure is!
~ Yoda
At regular intervals, the team
reﬂects on how to become more
effective, then tunes and
adjusts its behavior accordingly.
~ Agile Principles

Our journeys of
transformation and
culture: working with it or
ﬁxing it!?

Data Driven Change Goal: To Change at The Org Level
Challenge: No support from leaders
Excuse: the Culture is not right!

Data Driven Change
Value Driven
Change
Goal: To Change at The Org Level
Achievement: The SVP supported and
“demanded” answers!
Work with culture, not change the culture!
Cultural Hack: Use Their Values

Book Club Goal: To learn and share learning
Challenge: No support from leaders

Book Club
Working Session
Goal: To learn and share learning
Achievement: The VP supported and showed up
several times!
Cultural Hack: Use Their Language

Coffee Club Goal:
● To expand the connections in the network of
people
● Ultimately To create a wider support for
change
Challenge: Breaking silos needs a change of
mindset, moving towards ﬂat organization
mindset

Coffee Club 2.0:
Someone Else’s
Achievement!
Goal: (?)
● To expand the connections in the network of
people
● Ultimately To create a wider support for
change
Achievement: people were joining, HR was
promoting it!
Cultural Hack: Invite Them on the
journey of success

Internal
Community of
Coaches
Goal: (?)
● To have a touch point with 18 people in lieu
of face-to-face communication
Challenge: A community needs slack time,
especially if mandated by a leader
Excuse: the Culture within ourselves is not right!

Community or a
Team?
Goal:
● To have a touch point with 18 people in lieu
of face-to-face communication
Achievement: people talked up. We stood up to an
ask from us. We made an SVP become vulnerable
in front of 150 people!
Cultural Hack: Assume Not! Use The
Correct Term, Make an Effort to Learn it!

Book Club #2 Goal: To introduce new ways of approaching
change
Challenge: Heavy Top Layer Hierarchy, no self
organization

Book Club #2
System Impact
Goal: To introduce new ways of approaching
change
Achievement: The team learned a new tool, even
after I left!
Cultural Hack: Think Systematically,
Keep the whole system in mind. Not an
individual piece.

Transformation
RoadMap
Goal: To transform part of organization in an Agile
Way
Challenge: Scrum is the right way of doing
Transformation. Leaders are asking for Roadmap!

Transformation
RoadMap
Empathizing with
Leaders
Goal: To transform using an Agile Way
Achievement: Failed at the Roadmap. End up
working with leaders more closely. Got to
responding to change over following a plan.
Cultural Hack: Follow a Plan before
Responding to Change to build Rapport

Disruptive
Transformation
Goal: To be the disruptive within the big
organization
Challenge: They have to change not us! (Team
v.s. Leaders)

Disruptive
Transformation
Practice What You
Preach
Goal: To be the disruptive within the big
organization
Achievement: For the next transformation came
direct to me!
Cultural Hack: Be Comfortable
Being/Making People Uncomfortable

Transformation as
Scrum
Goal: Practice What we Preach
Challenge: PO (VP) doesn’t know what they want.
(Transformation)
Excuse: The Leadership is not Supporting Us

Transformation as
Scrum
Not a Destination
Goal: To be Agile with Them
Achievement: For the next Transformation we
thought twice
Work with New culture, not change the
culture!
Cultural Hack: Use What They Say, Stick
to The Fundamentals

Agile Maturity
Model
Goal: To align transformation with they stand, or
to battle over who is to fund and who is not!
Challenge: Not comparing but understanding
them. Everything is a number!

Agile Maturity
Brave With
Numbers
Goal: To align transformation with they stand, or
to battle over who is to fund and who is not!
Achievement: The numbers were not the enemy,
the right data for the right people. Some might
call it being brave! Some stupidity!
Cultural Hack: Build A Smaller Culture
within a Culture to have inﬂuence over

Cultural Hacks
Use Their Language
Be Comfortable Being/Making People
Uncomfortable
Build A Smaller Culture within a Culture
to have inﬂuence over
Follow a Plan before Responding to
Change to build Rapport
Think Systematically, Keep the whole
system in mind. Not an individual piece.
Assume Not! Use The Correct Term,
Make an Effort to Learn it!
Invite Them on the journey of success
Hold The Mirror
Realize Where They are at on their
Transformation Journey
Find Allies
Find Your Own Hack!

Thanks
Shahin Sheidaei
Founder & Principal Coach
Elevate Change Inc.
twitter.com/sheidaei
linkedin.com/in/sheidaei
ElevateChange.co
Sheidaei.com
LeanoOnAgile.com
AgileGames.ca
LeanAgile.Network
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