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1. Off-Page Factors Affecting Your
Position On Google Searches

2. Different search engines use different algorithms to
calculate where you appear on their search results. This
article will focus on the factors that we believe affect your
results on Google searches. One word of warning, Google
does not publish its algorithms and is constantly changing
and updating the way it views sites - so these are the
guidelines for you to follow, rather than a definitive
statement of the processes involved.

3. We will divide the major factors into two main types,
namely, on-page and off-page factors. Basically, on-page
factors are those things that you can do to improve your
ranking by adapting the actual coding of your site. Off-
page factors are those factors mainly relating to incoming
links to your site. This article, the second of two will focus
on off-page factors.

4. In terms, of off-page factors the areas we will cover are:

8. Inbound Links (IBLs)

9. Many of you may not be aware that many sites may be
linking to your own site and sending new users and traffic
to you. You can check who links to your site using an IBL
checker, like the backlink checker that can be found on the
free SEO Tools site www.datacoms.co.uk.

15. Directory Listings

17. Yahoo is probably the second most important listing, but
costs $299 a year to list your site, again a PR of 9. There
are many other sites, far too many to mention, that may
be useful to you. Some are free, others ask for reciprocal
links or a payment. It pays to be selective on your links
and we have as yet not paid for any links. Interestingly,
even without paying Yahoo you can get high on their
searches if you have a listing on DMOZ, so worth
persevering.

18. User Statistics

19. Google has developed a number of measures to record the
amount of visitors your site and individual pages visited.
How did they get there (keyword searches), what pages
did they visit, how much time did they spend on each
page, did they bookmark the site, etc.

21. Content is king, long live content!

22. Please visit:
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for more info