Enhance and increase the Rotary membership experience

1. PUBLIC IMAGE AND MEMBERSHIP
How to use Public Image to Publicize and Grow your Club

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WILLIAM INNISS

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WILLIAM INNISS

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HOW TO ENGAGE MEMBERSHIP THROUGH PI

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HOW TO ENGAGE MEMBERSHIP THROUGH PI

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HOW TO ENGAGE MEMBERSHIP THROUGH PI
Engagement means commitment – it’s the
beginning of a lifelong member.
Have a member do the posts for the social media
page for the night or the event.
Have new members do the club/district bulletin
once.
BE RESPONSIVE to emails and social media
messages of enquiry!
PI Training* / Recognize at District Level.

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HOW TO ENGAGE MEMBERSHIP THROUGH PI
“Tell me and I forget, teach me and I may
remember, involve me and I learn.“
-Benjamin Franklyn

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PUBLIC IMAGE AND MEMBERSHIP
Create a sense of pride within the club
The 4 P’s
Phlexibility Phormat

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PUBLIC IMAGE AND MEMBERSHIP CLUB LEVEL TIPS
During meetings share photos or a video of your
recent event or work party. Not everyone is on
social media.
Allows members who could not attend to see
your activities, and feel a part of the impact and
FUN
MORE importantly, guests and prospective get
to see it too!

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SHELTERMAN UPDATE

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SHELTERMAN UPDATE

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SHELTERMAN UPDATE

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SHELTERMAN UPDATE

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SHELTERMAN UPDATE

15. TITLE | 15STORY TIME

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PUBLIC IMAGE AND MEMBERSHIP
When members are in the News, Feature them!

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WHY PEOPLE LEAVE ROTARY
Improper induction ceremony.
Clubs do not measure up to expectations.
Lack of proper recognition.
Inadequate publicity to gain community support

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HOW TO RETAIN MEMBERSHIP THROUGH PI

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WHY DID YOU JOIN ROTARY?
Friendship
Business development
Personal growth &
development
Leadership
development
Citizenship in the
community
Continuing education
Fun
Public speaking skills
Networking
Vocational skills
The opportunity to
serve

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HOW TO RETAIN MEMBERSHIP THROUGH PI
Membership Profiles in newspaper
Do weekly bios on members for Social media
Tell your members to get involved as an admin
on your page
Have social media chair use the club/district
pages to like and engage with that identity.
Ask new or inactive members to do your
newsletter

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TEMPLATES FOR NEWSLETTERS

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HOW TO ATTRACT NEW MEMBERSHIP THROUGH PI

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HOW TO ATTRACT NEW MEMBERSHIP THROUGH PI
Attract members through your stories as People
Of Action

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HOW TO ATTRACT NEW MEMBERSHIP THROUGH PI
Tell your story through the power of VIDEO

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HOW TO ATTRACT NEW MEMBERSHIP THROUGH PI

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PRESS RELEASES
Learn to write good press releases – or get help
The Most Important Information First
Secondary Details
Additional
Info
• What’s Happening?
• When is it Happening?
• Why is it Happening?
• Who is in Charge?
• Where is it Happening?
• Quotes
• Other Details in descending
order of importance
• Boilerplate copy
• List any times and dates for an
event
• Who should they contact for
more information?

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TEMPLATES IN BRAND CENTER

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PUBLIC IMAGE AND MEMBERSHIP
Invite High Profile Speakers

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HIGH PROFILE SPEAKERS

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POWERFUL SPEAKERS

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PUBLIC IMAGE AND MEMBERSHIP
Remember the 4 P’s
Phlexibility Phormat

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QUESTIONS?