The document discusses social media and strategies for social media marketing. It begins by defining social media as the sharing of information to achieve social interaction through web-based platforms. It then lists the goals of the presentation as building online communities, becoming familiar with social media marketing, identifying social media tools/applications, and developing a social media marketing plan. It provides examples of how different social media platforms can be used mentioning Facebook, Twitter, LinkedIn, Instagram, blogs, Pinterest, YouTube. It outlines the major components of a social media strategy including setting up profiles and networking on platforms like Facebook, Twitter, LinkedIn, blogs, Pinterest, and SlideShare.