Ispra tel aviv
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My presentation on how social media impacts the PR profession
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Ispra tel aviv
- 1. How Social Media Changes PR Tel Aviv Nov. 28, 2011
- 7. A Few Good Stories
- 10. From Dell Hell to Listen & Respond
- 11. Richard Binhammer ‘ How can any organization not want to connect more closely with its customers?’
- 12. Ford Gets Social
- 15. Thought Leaders
- 17. Tom Foremski “ Every company is now a media company. So is every person”
- 18. Chris Brogan ‘ Before, it was only big business, the media or government who had a voice. Now, it’s anyone. ’
- 19. KD Paine ‘ Social Media provides an infinite number of potential media outlets.’ .
- 20. Takeaways
- 26. Shel Israel [email_address] @ShelIsrael GlobalNeighbourhoods.net
Notes de l'éditeur
- 1. People want to be heard 2. People like me are best 3. Trust people over institution 4.Conversations sell goods
- PPT vs Stories>
- Riya: I don’t want Mossberg. I want Scoble. Scoble at Microsoft. Scoble at Racksdpace.
- Dec. 10 22K convos a day Operationalizelistening,” Manish Mehta Distribute by relevancy Trained 5K
- 2 million community members. $80 billion ecosystem. Customers retained despite no new products. Marketing & support fight for it
- From FT to SVI; Every company is a media company. So is every person. Trad media & social media is just media. They are how you have conversations that matter.
- Customer Intelligence results Better products & services Improved loyalty Increased profits Makes managers heroes
- Customer Intelligence results Better products & services Improved loyalty Increased profits Makes managers heroes
- Customer Intelligence results Better products & services Improved loyalty Increased profits Makes managers heroes