Korea prez vff
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This is my deck from my presentation to the Korea Fashion Forum on Wearable Technology and fashion.
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Korea prez vff
- 3. 5 Forces of Context • Mobile-Wearables • Social Media • Sensors • Location Technology • Data
- 4. Mobile: More Than Phones
- 5. Social: Knows What We Like
- 6. Sensors: See What We’re Doing
- 7. Location: Knows Where We Are
- 9. Context Impact on Retail • Unprecedented experience • Predict intent • New kind of customer • Omni-channel
- 10. Pinpoint Marketing 2%. Fans. Cheerios. New Book.
- 12. Disappearing into the Fabric…
- 13. 120 Years of Mercedes
- 19. Polo Hi Tech
- 20. Marketer Worries • Incredible Data • Messages in Context • Pinpoint Lowers Cost • Pinpoint Messages Welcome
- 21. Marketer Liabilities • Traditional Marketing Less Effective • Social & Reviews > Ads & PR • Few ads in Wearables • Shift from message to convo
- 22. Retail Benefits • Improved Customer Experience • Personalization is Scalable • Less Overhead: More Profit
- 23. Another Storm 3D Printers
- 24. Runway 3D Models
- 26. 3D Accessories
- 28. 3D Summary • Coming fast. Getting better. • User designs, makes & sells • Retail’s role in question • Very disruptive
- 29. Takeaway The future of personal technology is in fashion. The future of fashion is in personal technology.
Notes de l'éditeur
- Growing exponentially. Data on what we like. Friends influence each other more than ads or PR
- Mcube Accelerometer, iBeacon store talk to phone. Can plug them in. Sensors will tell you when. to replace shoes, when garment needs cleaning. Will rerote traffic when concert gets out.
- Disney Magicband, Aisle 411
- For 20 years tech has been sucking customers from the store to online. Now, tech is helping retail modernize the customer experience. This changes a great deal. Some examples…
- PrimeSense Shopperception. Walmarts, Heinekin. Cheerios. Sensors in carts allow automatic purchase online.
- If customer opts in to loyalty. Esri-Aisle 411.Knows route—special deals. Home Depot. Cashier Free. Cashier less Checkout—eventually smart shopping cart
- When Tech is first developed it is large, expensive & inelligant. Over time it gets small, cheaper and more refined. Wwe are reaching the point where some if it disappears from view but changes function.
- In the beginning Mercedes was all motor—function. Built like the horse cart. New Mercedes concept car is all design. The tech was swallowed by fashion.
- Steve Mann beat up in Paris.
- Diane von Furstenburg version of Google Glass.
- Intel Inside. Used to be about computers. Now it’s about active sportswear.
- Each of these is in late stage of development. Batteries will be part of clothing. So will the computer, which is one of my main points.
- Button Health Monitor, Pendant measures heart beat—or has a camera.. Swim-Suit changes color by mood & weather/Chairless chair/ ProtoTank Booze sensor
- Intel Inside. Used to be about computers. Now it’s about active sportswear.
- $288 Million in 2012 to $5.4 Billion in 2017. Mostly industrial: Aerospace & Automotive. But consumer 3D will grow 60% a year for next 5 years. Home Printer from Amazon for $500
- Conversation generators at this year’s Paris & NYC fashion shows. Showpieces, not ready for mass market---YET.
- Shapeways is a community for people who wish to design, print and sell products on lines. Tens of thousands f members. No retail involved. Very low prices.
- Materials remain an issue, so does cleaning. issue. But quality is improving and price is tumbling. Again. No retailer involved.
- You can download directions for printing & assembling your own eyeglass frames. Warby Parker rumored to be offering patterns and lenses.
- What you sell today will swallow technology in near future. You customer will expect it. Decisions will be made by the fashion—not the function. You customer’s wearable tech will talk to the Beacons on the shelf. You will be able to personalize offers for every customer.