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Social Web .20 Class Week 6: Lightweight Authoring, Blogs, Wikis

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Shelly D. Farnham, Ph.D.
Shelly D. Farnham, Ph.D.

Week 6 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Lightweight authoring, blogs, and wikis

FormationTechnologie
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Social Web 2.0 Implications of Social Technologies for Digital Media Shelly Farnham, Ph.D. Com 597 Winter 2007
Week 6 ,[object Object],[object Object]
Class next week? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Web 2.0 … The Maching is Us/ing Us ,[object Object]
Creating Content Online Pew: User online activity     Send or read e-mail 91 6-Dec Use a search engine to find information 91 Dec-06 Buy or make a reservation for travel  63 Aug-06 Watch a video clip or listen to an audio clip 56 Nov-04 Read someone else’s online journal, web log or blog² 39 Jan-06 Upload photos to a website so you can share them with others online 37 Aug-06 Play online games* 35 Aug-06 Create content for the internet 19 Nov-04 Take material you find online—like songs, text or images—and remix it into your own artistic creation 18 Jan-05 Use an online social networking site like MySpace, Facebook or Friendster* 16 Aug-06 Create or work on your own online journal or weblog³ 8 February-April 2006
New affordances ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Democratization of Content
The Power of Lightweight Authoring and Syndication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Age of Remix ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Commons
 
 
 
A closer look at blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technorati ,[object Object],[object Object],[object Object]
 
 
[object Object],[object Object]
Who blogs? And Why? ,[object Object],[object Object],[object Object],Nardi et al., Herring et al.fs
Who blogs, and why? From Herring et al.
What people are doing in blogs
A closer look Wikis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
WetPaint ,[object Object],[object Object]
Visualizing large scale collaboration http://www.research.ibm.com/visual/projects/history_flow/index.htm
Blog Issues ,[object Object],[object Object],[object Object],[object Object]
Photosharing -- Flickr ,[object Object]
 
YouTube – the new revolution ,[object Object],[object Object]
 
New emerging genres ,[object Object]
Unique aspect of youtube genre ,[object Object],[object Object],[object Object],[object Object]
Issues with user generated rich media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
(If time) Usage Discussion ,[object Object],[object Object],[object Object]
Target users tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Project Team Lab: Assessing Target Users ,[object Object],[object Object],[object Object]
Example study target users… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example brief market analysis ,[object Object],[object Object],[object Object]
Best of the Best Business Plans
From online winning business plan (http://www.businessplans.org/sana/sana02.html):
 
Next week project lab: ,[object Object],[object Object]
Identity Key User Scenario ,[object Object],[object Object],[object Object]
Traditional Story Board ,[object Object]
Story Board for Web Site ,[object Object],[object Object]
 
 
 
 
Storyboarding tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wireframes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Raw sketches
 
 
 
 
[object Object]

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Social Web .20 Class Week 6: Lightweight Authoring, Blogs, Wikis

  • 1. Social Web 2.0 Implications of Social Technologies for Digital Media Shelly Farnham, Ph.D. Com 597 Winter 2007
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  • 6. Creating Content Online Pew: User online activity     Send or read e-mail 91 6-Dec Use a search engine to find information 91 Dec-06 Buy or make a reservation for travel  63 Aug-06 Watch a video clip or listen to an audio clip 56 Nov-04 Read someone else’s online journal, web log or blog² 39 Jan-06 Upload photos to a website so you can share them with others online 37 Aug-06 Play online games* 35 Aug-06 Create content for the internet 19 Nov-04 Take material you find online—like songs, text or images—and remix it into your own artistic creation 18 Jan-05 Use an online social networking site like MySpace, Facebook or Friendster* 16 Aug-06 Create or work on your own online journal or weblog³ 8 February-April 2006
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  • 21. Who blogs, and why? From Herring et al.
  • 22. What people are doing in blogs
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  • 27. Visualizing large scale collaboration http://www.research.ibm.com/visual/projects/history_flow/index.htm
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  • 41. Best of the Best Business Plans
  • 42. From online winning business plan (http://www.businessplans.org/sana/sana02.html):
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