Hendison 2011 11-pubcon_wordpress
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These are the slides from my Wordpress SEO session at Pubcon Las Vegas, November 2011, where I covered the Yoast SEO plugin in detail . Sorry, no video was taken...
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Hendison 2011 11-pubcon_wordpress
- 1. WordPress SEO A plugin by Joost de Valk Presented by: Scott Hendison
- 2. About Me • Began marketing (selling software) online in 1999, and turned full time internet marketer in 2004. • Discovered WordPress in July 2005, and since then developed over 450 WP sites for clients and ourselves. • In 2007, we began SEO Automatic, and since then we‘ve released 5 separate WP plugins.
- 3. About WordPress SEO Plugin • There are dozens of other SEO plugins • SEO Title Tags was the first one (?) • All in One SEO has become the most popular • In 2011, Joost released the best* one so far • This summer we adopted it‘s use system wide (* Says me)
- 4. Joost was a WP developer and practicing SEO, who saw a need in the community, and filled it better* than anyone else has so far. (* Says me)
- 6. New SEO Menu - Dashboard
- 7. Titles
- 8. Titles
- 9. Titles
- 10. Import & Export
- 11. Titles
- 12. Titles
- 13. Titles
- 14. Indexation
- 15. Indexation
- 16. Indexation
- 17. Indexation
- 18. XML Sitemaps
- 19. XML Sitemaps • This is slightly „out of the norm“ • File is named /sitemap_index.xml • Delete your old sitemap from Google WMT • Add that one new sitemap_index.xml to GWMT
- 20. Permalinks
- 21. Internal Links
- 22. RSS
- 23. Import & Export
- 25. Page & Post Specific Settings • Options are below each “edit“ box • The default setup only does so much • Titles, descriptions and kw‘s can be fine-tuned • Full “on page analysis“ tab available • Advanced options, like noindex, nofollow, etc.
- 26. Edit Screens
- 27. Edit Screens
- 28. Edit Screens
- 29. Edit Screens
- 30. Edit Screens
- 31. Categories
- 32. Quick Mentions: • ThemeLab.com – simple wp_head code explanations • Great looking plugin called Selfish Clean Start – WOW! • Yoast explains FB Open Graph Protocol • Help prevent our government from breaking the web
- 33. Take-aways • Try WordPress SEO by Joost de Valk • Easy Import from All in One or Headspace • There is no “correct“ answer or setting for every site • Don‘t forget to reset Google WMT Sitemap and delete old • Set custom category descriptions
- 34. Thank You • My own site‘s WordPress SEO plugin export - http://seoautomatic.com/wpseoexport • This presentation may be downloaded - http://seoautomatic.com/wpseo Contact me any time... Scott Hendison scott@searchcommander.com