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SEO Strategy Template.pptx by Shereen Badr

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SEO Strategy Template.pptx by Shereen Badr

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SEO Strategy Template by Shereen Badr
you can download this Template and use it for free
starting with Executive Summary
Market Insights
Website Audit
Competitor Analysis
Objectives
Target Audience
Tactics
KPIs

SEO Strategy Template by Shereen Badr
you can download this Template and use it for free
starting with Executive Summary
Market Insights
Website Audit
Competitor Analysis
Objectives
Target Audience
Tactics
KPIs

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SEO Strategy Template.pptx by Shereen Badr

  1. 1. By Shereen Badr SEO Strategy
  2. 2. • Executive Summary • Market Insights • Website Audit • Competitor Analysis • Objectives • Target Audience • Tactics • KPIs Content 03
  3. 3. Summary - Website Organic Traffic 64% of total -Need to fix some technical issues like page speed, HTML like missing meta description, duplicate descriptions, missing headlines... etc - Fix broken links as we have 39,760 broken internal links and 19K ranking backlinks - we have the opportunity to achieve more traffic by using 10K KWs and building new 1K backlinks - Market Size demand is more than 87M so we have a huge opportunity to expand our traffic and conversions 02
  4. 4. KSA Key Market Insights • Total Population: 35M • Male Population: 55% • Female Population: 45% • Internet Users: 34M • Mobile Connections: 41M • Social Media Users: 29M • Mobile activities consumed an average of 4 hours, 27 minutes • 38% Makes Online Transations 04
  5. 5. Website Audit
  6. 6. Meta Title Issues to Improve Page Titles URLs % of Total All 9113 100.00% Missing 4 0.04% Duplicate 4182 45.89% Over 60 Characters 29 0.32% Below 30 Characters 4591 50.38% 11
  7. 7. Meta Description Issues to Improve Meta Description URLs % of Total All 9113 100.00% Missing 520 5.71% Duplicate 1052 11.54% Over 155 Characters 645 7.08% Below 70 Characters 566 6.21% 11
  8. 8. Headlines Issues to Improve H1 URLs % of Total All 9113 100.00% Missing 5733 62.91% H2 URLs % of Total All 9113 100.00% Missing 6136 67.33% 11
  9. 9. Canonical Tag Canonicals URLs % of Total All 9113 100.00% Contains Canonical 9109 99.96% Self Referencing 6202 68.06% Canonicalised 2907 31.90% Missing 4 0.04% 11
  10. 10. Content Content URLs % of Total All 9113 100.00% Exact Duplicates 0 0.00% Near Duplicates 0 0.00% Low Content Pages 6131 67.28% Spelling Errors 0 0.00% Grammar Errors 0 0.00% 11
  11. 11. PageSpeed Insights
  12. 12. Marketing Channels
  13. 13. Domain Overview In KSA
  14. 14. Branded and Non Branded Keywords
  15. 15. Competitor Analysis
  16. 16. Market Explorer
  17. 17. Market Explorer
  18. 18. Backlinks Analysis
  19. 19. Backlinks Analysis
  20. 20. Backlinks Analysis
  21. 21. 404 page
  22. 22. Strategy framework
  23. 23. 07 Target Market KSA Presentations are tools that can be used as lectures, speeches, reports, and more.
  24. 24. 08 Technical Fix all technical issues, UI, and UX Our Process On-Page Fix all HTML issues, start to target new KWs Off-Page work to build high-quality backlinks, Mentions, and social signals
  25. 25. Technical Requirements Content Optimization 05 • Use the primary keyword in the headline • Use Related KWs in content • Write 1500+ words • Use subheadings H2-H3 • Add supporting graphics, Images, • Ensure that images are the right size • Add the primary and secondary keyword to the image alt tag, Title, Description and Caption • Use the primary and secondary keyword in the page title • Use the primary and secondary keyword in the meta description • Use the primary and secondary keywords in the first paragraph • Use UGC for freshniss content • Fix Broken Links • use structure data • Need to improve website UI and UX • pagespeed must be below 3sec • Build Search Engine Friendly URLs below 100 Character • Use 301 Redirects for Duplicate Versions Of Site • Add canonical tag for Duplicate Versions Of Site • Use Hreflang for Language • Test On as Many Platforms and Devices as Possible • Optimize & Reduce Image Size below 100KB • Design Creative 404 page • Optimize for social sharing
  26. 26. Keyword Search Volume Keyword Difficulty ‫مساند‬ 450000 39 ‫مفروشات‬ 49500 39 ‫مطبخ‬ 33100 35 ‫برواز‬ 22200 20 ‫كرسي‬ ‫قيمنق‬ 22200 14 ‫كنب‬ ‫مودرن‬ 14800 11 ‫كنب‬ ‫كالسيك‬ 12100 14 ‫كنب‬ ‫كالسيكي‬ 12100 12 Keyword Opportunities 10K Keywords
  27. 27. Backlinks Opportunities
  28. 28. KPIs 10 Organic Sessions KWs Ranking Orders CvR Revenue
  29. 29. Thank You !

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