2. Group C Members
• Ahmed El Helw
• Ahmed Maher
• Ahmed Nabil Abd El Salam
• Haitham Kamal
• Mohamed Mahmoud Zaki
• Mostafa Samir Abdo
• Sherif Khazbak
• Sherif Radwan
3. Research Objectives
• Most appropriate Concept
• Most appropriate price range
• Most suitable promotion media
• Probability of product usage among target market
• Estimated market size
4. PayPal
• PayPal is a global e-commerce business offering innovative electronic payment
system utilizing email, bank account information, credit card information, and a
proprietary fraud protection system to facilitate ecommerce transactions.
• A PayPal account could be funded with a debit/credit cards ,a bank account or
directly through paypal balance
• PayPal operates in 190 countries and manages more than 232 million
accounts, more than 100 million of them active
5. PayPal Concepts
• Secured online payments through antifraud systems at no
extra cost (No need for exposing credit card data & Protection
from unauthorized payments)
• Fast online money transactions Facilitating frequent use by
customers through retaining key information (No need for
repeated data entries for each transaction)
• Getting paid online sell your products online and get paid by
credit cards, debit cards, PayPal account balances and e-checks
with competitive rates
6. Target Market profiles based on Concepts
• Reluctant shoppers who need a secure payment method to be able to
perform online purchases
• Frequent shoppers who need an easier way to perform their purchases
without having to enter all their data for each transaction they perform
• Merchants who sell their products online and need competitive rates
7. Research Methodology
To analyze the shopping habits of current and potential users of online
shopping, we designed a questionnaire that covers the product concepts we have
developed. As online payment is already a know service, we decided to go directly
to the customers to ask them questions about their habits / concerns.
• Research type:
– Descriptive method
• Research approach
– Survey
• Research tool:
– Questionnaire
8. Sampling
As we had limited time, we decided to use non-probability sampling, with convenience (we
shared our survey with our family and friends on facebook)
11. Estimated Market Size
Egyptian Population (85 Million)
Internet Users (25 Million)
People with Purchasing power (5 Million)
Sources:
-http://www.mcit.gov.eg/Upcont/Documents/TheFutureofInternetEconomyIII.pdf
