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Ip warm up process for effective email marketing
1. IP Warm Up Process
For Effective Email
Marketing
By:
Alphasandesh.com
2. Initiation
• If you are using an IP address for the first time to
run your business email campaigns, you will
come to know that you do not get the best
email deliverability results out of your campaign
instantaneously.
• Once you have warmed up your IP address
successfully, you can send out much higher
email volume and get it through the ISP's filters
effectively.
alphasandesh.com
3. What is IP warm up?
• IP warm up is a regular process that occurs over
time, with the aim of setting up a reputation as a
valid email sender in the eyes of internet service
provider. When an internet service provider
monitors that email is suddenly coming from a
new IP address, they will become aware of it and
instantly start checking the traffic coming from
that IP address.
alphasandesh.com
4. IP warm up process
• First, check whether
warming up your IP is
required or not. If you
have been delivering
emails from your IP
address for a while, it
is previously stretched
out and ready to set
out.
alphasandesh.com
5. IP warm up process
• After that, ensure your
email list is strong
enough. That means
no purchased lists or
e-mails from people
who have not opted
in.
alphasandesh.com
6. IP warm up process
• Split your list into smaller fragments. For
instance, if you have a list of 10,000 people,
divide it into several segments.
alphasandesh.com
7. IP warm up process
• Send emails to your
most active customers
first. This group is less
probable to have
email bounce and
more expected to
open your messages,
both of which are
essential for warming
up your IP address.
alphasandesh.com
8. IP warm up process
• You should warm up your IP gradually by
sending emails in less amount over the course
of 2 to 3 months to be secure. If you are
delivering quality content to a vigorous list, it
only helps in improving your email deliverability
and sender score.
alphasandesh.com
9. IP warm up process
• It is significant that you warm
up your IP address by sending
small quantities in the first few
weeks. This will help you in
staying under their locating
devices until you make a good
sender score. If you begin to
send in large quantities, the
internet service provider will
suspend or finally block your
messages totally.
alphasandesh.com
10. Conclusion
• Therefore, always use
customer data from
your confirmed opt-in
email list, it is the key
to engage your
subscribers.
Definitely, in a month,
you would be able to
improve your email
delivery completely.
alphasandesh.com
11. Thank You
Alphasandesh
Email Marketing & Beyond
Verify email addresses with our
free email verifier tool. For more details
look at www.alphasandesh.com
alphasandesh.com