2. What is Globalization? tt “ Globalization is the inexorable integration of nations, cultures, markets, technologies, and social interdependence … to a degree never witnessed before, and in a way that is enabling individuals, corporations, and nation-states to reach around the world farther, faster, deeper, and more cost-efficiently than ever before, … to encourage and enable world unification. ” Thomas L. Friedman
3. Strategic Goals of Global Marketing 1. Increase a corporation's consumer audience by creating continuously expanding culture-specific consumer value to its products and services 2. Globally market those products and services to an ever-expanding world market
4. 4 Levels of Marketing Strategy Local National International Global
5. 5 Critical Factors for Marketing Consideration Stage of Development Economic Infrastructure & Technology Level & Intensity of Demand Geo-Zone Affiliation Demographic Considerations
6. Overall Factors Effecting Global Market Expansion Cultural Ethical Technology Business Process Legal Economic Political
