Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Profession
Global, Progressive, ROI-focused Market Research Leader
Secteur d’activité
Advertising / Marketing / PR
À propos
Influencing Marketing and Advertising Strategies with the Voice of the Customer
In this digital age when major shifts in marketing practices are taking place, companies are relying on insights more then ever to understand what is driving purchase decisions and how to increase their customers’ lifetime value. My goal is to arm my stakeholders with the insights and foresight that ultimately inform the most effective strategies for engaging with customers in this evolving digital space.
• Progressive 15+ year career in market research, grounded in fundamentals including Research Design, Q’naire Development, Analysis and Synthesis of Results for Socialization with a focus on commercializati...
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Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Profession
Global, Progressive, ROI-focused Market Research Leader
Secteur d’activité
Advertising / Marketing / PR
À propos
Influencing Marketing and Advertising Strategies with the Voice of the Customer
In this digital age when major shifts in marketing practices are taking place, companies are relying on insights more then ever to understand what is driving purchase decisions and how to increase their customers’ lifetime value. My goal is to arm my stakeholders with the insights and foresight that ultimately inform the most effective strategies for engaging with customers in this evolving digital space.
• Progressive 15+ year career in market research, grounded in fundamentals including Research Design, Q’naire Development, Analysis and Synthesis of Results for Socialization with a focus on commercializati...