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Industry: Worlds second largest retailing market after Walmart.
Headquarters: Boulogne Billancourt, France
Served area: Worldwide
Founder: Marcel Fournier, Denis Defforey and Jacques Defforey
Key people: Georges Plassat, Chairman and CEO
Employees: 364,969 (2012)
Worldwide Store Number:
France: 4635 Stores
Latin America: 675 Stores
Europe, Caribbean, North Africa & Middle East: 4314 Stores
Asia: 370 Stores
Carrefour At a glance:
Born on 7.July.1925
Died on 6.February.2006
He was the the founder, share holder and officer of the French retail group
Denis Defforey chaired the board of the group from 1985 to 1990 .
He is an Italian.
Born into an old family of Annecy, Italy
In 1959, Marcel Fournier and Denis Jacques Defforey meeting, working in the
The business was wholesale food.
He officially registered the trademark "Carrefour supermarket" in July 1959.
On 15 June 1963, Marcel Fournier and Denis Defforey all open the first
Carrefour hypermarket , in the south of Paris.
Died in 1985.
Georges Plassat was born on March 1949.
He is a French businessman.
Georges Plassat graduated from Switzerland.
He serves as the Chairman and Chief Executive Officer of Carrefour.
Mr. Georges Plassat has been the Chief Executive Officer of Carrefour SA since
April 2, 2012 .
In June 2012, he became Chairman and CEO of Carrefour.
Meaning of the Logo:
Trading Logo of Carrefour:
Logos can convey many ideas in one simple design by using stylish or hidden
The logo features the letter “C” between two arrows that point in different
In September 2009, Carrefour updated its logo
“Carrefour” is the place where generally four streets are meet.
The first store of the Carrefour is situated where four roads are meet.
In French, this condition is known as “Carrefurcs”.
Hence the name Carrefour.
Mission of Carrefour
They are totally focused on the expectations of their customers.
They try to offer their customers the best price and the best merchandise, in
every store, in every country.
Previous and Present View of Carrefour Hypermarket:
It’s necessary to know about the following terms to understand about the
Carrefour hence this arrangement:
Retail is the sale of goods and services from individuals or businesses to the end-
user. Another name is supply chain. A retailer purchases goods or products in
large quantities from manufacturers directly or through a wholesale, and then
sells smaller quantities to the consumer for a profit.
General store etc. these are known as Retail.
Hypermarket is a superstore combining a supermarket and a department store.
The result is an expansive retail facility carries a wide range of products under
Hypermarkets allow customers to satisfy all their shopping needs in one trip.
First Hypermarket opened in USA by Walmart in 1987.
Carrefour is a hypermarket.
Some Hypermarkets with respect to different Country:
Agora, opened by Brand Rahimafrooz in 2001.
Jamuna Future Park(Under Construction). It will be the biggest hypermarket of
Slogans of Carrefour:
French Slogans and
French Slogans were:
1988–2003 : With Carrefour, I positive
2003–2007 : Energy Wise
2007–2009 : Quality for all
2009–2010 : Positive is back
2010–2011 : Positively every day
Since 2012 : Low in price... but high in trust
International Slogans were:
Choice and quality for everyone.
Life, the way I want it.
Every day, for you.
Positively every day, etc.
Key Years_ of Carrefour
1959: Marcel Fournier and Louis Defforey established Carrefour.
1960: The first Carrefour store opened.
1963: Carrefour establishes its first hypermarket.
1970: The Company goes public.
1985: Fournier dies; by now the company has expanded to ten countries.
1991: Euromarket is acquired.
1998: The Company purchases Comptoirs Modernes SA.
2000: Carrefour merges with Promodès SA to become Europe's largest retailer.
With their customers’ needs in mind, they decided, in 1985, to replace their generic
product line with an own-brand line produced for them for the most part by small and
Today they sell internationally, food products that meet very strict specifications for
price/quality ratio, taste, authenticity, safety, traceability and innovation. They also sell
non-food products under their own-brand name.
Generally we can say that their products are as follows:
Food products: Approximately 2000 items.
Non-food products: Approximately 5000 items.
Non-food product includes:
• RMG(Ready Made Garment)
• Electronic products
• Playing Instruments
• BIO Products etc.
Products_ of Carrefour
Products are their core business.
A broad product offering with everyday low prices
Their product offer is based on a number of unchanging principles:
a broad selection
the lowest prices
the highest quality
compliance with manufacturing conditions and
a balanced diet for all and promotes responsible consumption
Satisfy the needs of as many people as possible:
To cater to the needs of their customers throughout the world, they refine their
offering to provide them with a selection of fresh products, products from local
suppliers, major-brand products, essential non-food items, the best new innovations
and day-to-day retail services.
About their Products:
Satisfy the needs of as many people as possible:
The Carrefour product range has been carefully developed to reflect the social
responsibility principles that underpin the Group’s actions.
Ensuring product quality
Quality is essential for gaining their customers’ trust in the long term. Their
products all meet strict and intangible requirements in terms of quality and
safety. They must reaffirm their quality culture continually, making sure they are the
best they can be, particularly in fresh products and others.
Supporting responsible procurement
We are working on our sourcing processes at an international level:
• They are making efforts to protect biodiversity and natural resources and thus
ensure the economic sustainability of our activities.
• They are taking tangible actions to improve the traceability of their sources of
• They also support their partners and suppliers in their approach to corporate
social responsibility and in continually improving working conditions on the
The Carrefour Social and Ethical Charter for suppliers:
They maintain long-term partnerships that value their suppliers’ long-term
commitment to responsibility.
Guaranteeing the best prices every day:
Offering their customers products at a fair price which is essential for
Their pricing policy is based on low prices every day.
Improving the legibility of their product range
They must ensure that their offering is of high quality and easy to understand,
particularly in terms of pricing.
Their reputation has been built over the years thanks to the quality and
freshness of the products.
Over 2000 food items.
You’ll find a great range of sustainable fish at the dedicated fish counter.
“Butchers” will help you choose the right cut of meat for your dish
Cakes from their store bakery
Fresh fruit and vegetables from all over the world
International specialty cheeses and dairy products
Ready-made cuisine and even a juice bar
Food Products of Carrefour
GMO means genetically modified organism.
It is a novel organism .
Scientists have cited many health and environmental risks with genetically
modified (GM) foods.
As a result of these risks, many people in the United States, Canada, Europe, Japan,
and other nations are demanding non-genetically modified (non-GMO) foods.
In genetic engineering of food plants, scientists remove one or more genes
from the DNA of another organism, such as a bacterium, virus, or animal, and
“recombine” them into the DNA of the plant they want to alter.
By adding these new genes, genetic engineers hope the plant will express the
traits associated with the genes.
Carrefour offers Non-GMO foods to their customers
Gluten is the composite of a gliadin and a glutenin.
Gluten is a protein composite found in foods processed from wheat and
related grain species, including barley and rye.
Gluten may also be found in some cosmetics, hair products.
Gluten is very harmful for allergic people.
About 1 in 133 people in developed nations have allergic reactions to gluten.
Gluten Free Products by Carrefour
Wheat is most pronounced as a great source of Gluten, which is harmful
for person who have allergy
Carrefour ensures gluten free products to their customers.
Another name is Organic Products
These are agricultural products cultivated without fertilizers or other
This is done by using methods with respect to nature and ecosystem.
Advantages of BIO Products
Better for our health because they are pure and rich in nutritive value.
Friendly to nature and ecosystem
The Carrefour organic line is today represented by 130 fresh and frozen
products and grocery items.
Non food Products of Carrefour
Carrefour Introduces Specialist Organic Store Concept
The organic supermarket chain Naturalia, founded 30 years ago, by Carrefour.
Now approximately 70 organic supermarkets are present worldwide.
“Coeur de Nature” another
is opened by Carrefour
in May, last year.
Carrefour's Ambition about Bio Products:
“Making organic food available to everyone.”
Twenty years after they launched their first organic product.
Product name is: “The Boule BIO organic loaf”
Carrefour listed 2,000 own-brand organic food lines across the Group in 2012.
On 20 March 2013,
Carrefour opened its 1st store
completely dedicated to
organic products in the Paris.
From Sony and Canon to Apple and Nikon, keep up with the latest technology
from all the leading international brands.
Customer can choose from a huge range of
memory card readers
external hard drive
digital photo frames, headphones and digital cameras.
Technological developments linked to mobility are having a radical impact on
Carrefour’s latest mobile innovations are evidence of this change and shape
what shopping will be like in the future.
Customers can use the “My Carrefour Shopping" app to do their shopping
whenever they want from their mobile phone.
Customers can then choose to have their shopping delivered or pick it up at the
drive of their choice.
260,000: the number of times the “My Carrefour Shopping" app was
downloaded in 2012.
The mobile revolution
Playing and learning go hand-in-hand with children.
Stretch their imagination with a great range of the latest ‘must-have toys’ and
For babies and young teenagers, Carrefour offers a variety of products to suit
every child’s needs.
Available products are:
toy cars and racing sets,
dolls, toys for babies,
board games, arts and crafts kits, model cars, painting sets, action
figures, science kits.
Carrefour are a leading global online fashion retail company.
Which offers cheap clothes and wholesale clothes featuring the very latest
More than 200,000 product lines .
Mentionable RMG products are
Jeans and T-shirts for both male and female.
Female wears etc.
RMG(Ready Made Garment)
Groceries are unavoidable in our daily life.
Carrefour provides approximately all necessary groceries to their customers.
A short list of groceries:
spreads, herbs, spices, seasonings,
breakfast cereals, jam, honey, sugar, salt, household supplies,
canned vegetables and fish, soft drinks, juices, beverages, instant drink
mixes and candy etc.
Carrefour offers furniture & storage, sofas, armchairs, recliners, ottomans, dinning
room tables & chairs, coffee tables, barstools, bookcases, beds, mattresses, bed
frames, headboards, nightstands, bedroom dressers, bathroom products, office
furniture and carpets etc. as their Furniture & Household products.
Kitchen & Dining ware
You’ll find everything you need in store including cups, plates, bowls, teacups,
saucers, knives, forks, spoons, serving cutlery, cutlery sets, ladles, drinking glasses,
juice jugs, dinner sets, serving bowls & platters, tea sets, cappuccino cups and
Furniture & Household
Carrefour has a huge rschool bags, office and filing equipment, pens, staplers,
rulers, filing cabinets, hanging ange of writing stationery, notebooks, drawing
stationery, school materials, folders, blank paper reams, filing trays, ring-binding
files, scissors, sticky notes, writing pads, desk organizers, tape dispensers, plastic
files and paper clips. You’ll also find a great selection of books, magazines,
dictionaries and reference books.
Today the demand of Beauty & Personal Care is unexplainable.
Carrefour carries hundreds of ranges of beauty and personal care products.
Including: face creams, body lotions, skin lightening creams, make up,
perfumes and fragrances, deodorants, skin care,
shampoos, hair treatments, hair gels,
hair colorants, hand & nail care,
foot care products, dental hygiene,
lip balms, soaps, shower gels,
foam baths, razors & razor blades,
aftershave and cotton wool.
Beauty & Personal Care
Everyone likes planning a holiday.
Today travel and outdoor materials are also an mentionable thing.
Carrefour supplies to their customer:
travel luggage, passport holders and
For the more adventurous,
check out the camping equipment
and barbeque grills.
Travel & Outdoor
Six new commitments was taken for their customer in 2007.
1. The quality assurance
2. The speed of checkout
3. The right to change your mind.
4. The availability of products in catalogs.
5. Respect of price displays.
6. The answer to all your questions
To help their customer in shopping,
online shopping was added
in Carrefour in 2000.
The online shopping site is namely “ooshop”.
Priority of their customers
€76,789 million, 2012
+0.9% Compared with 2011
€76,067 million, 2011
2012, net sales by geographic region (in €M):
Europe (excluding France):20,873,
Latin America: 14,174,
€2,140 million , 2012
2.6% less compared with 2011
€2,197 million, 2011
2012 current operating income by
geographic region (in €M) :
Europe (excluding France): 509
Latin America: 608
Current operating income
€1,233 million, 2012
Which is 3.3 times more than 2011
371 million Euros, 2011.
Stock market overview
At December 31, 2012,
Carrefour shares were
in 22nd position.
It was in terms of
was about 1.6%.
Advertisement is an unavoidable part in product business.
It helps in spreading the name of a product to the customer.
Carrefour advertises their products through:
At the previous day of Christmas,
an advertisement was as follows:
“Tonight is Christmas Eve and you
still have no ideas for an appetizer?
For latecomers, here are some recipes
for a chic and delicious drink!
Good Christmas Eve to all”.
Mayan Calendar; End of the World and Their Advertisement!
“According to the Mayan calendar, there are only 7 days before the end of the
world! It is therefore high time to discover our special Cuvée "End of the
World," the bottle "Bouquet Final“
Sold exclusively at Carrefour hypermarkets from 17 December”.
Until the fateful day, Carrefour offers you imagine your last "moments”.
“The abuse of alcohol is dangerous for our health.”
Carrefour Introduces Organic Store Concept for first time
in the world.
Concentration about the uses of natural fibres
instead of man-made fibres in different purposes;
i,e; cloths, bags etc.
Rejection of plastic.
Carrefour's thinking about environment:
In May 2007, more than 30 employees were taken to the hospital in Indonesia.
It was because
poisoned by CO2.
On 26 June 2007, the company was convicted in a French court for false
Carrefour has also received criticism for engaging in sweatshop practices.
On 7 May 2009, the French government asked a tribunal to fine Carrefour some
€220,000 for more than 2,500 violations.
China Boycotted the supplies of products of Carrefour in China in 2008.
Chinese search engines Baidu.com.cn and sina.com blocked access to
Carrefour's website in China for a short time.
But today there is no problem between China and Carrefour.
Criticism and Controversies around Carrefour
Work to ensure that every shopping transaction benefits as many people as
Long-term global vision.
short-term local actions.
Set up of their Volunteer Team, with an aim
“humanity for all”.
The photo was during Haiti Earthquake.
CD (Carrefour Development)
Alternative name: Development Junction.
Established in 1997.
The Carrefour Development(CD) works for human and social development. It
is involved in
The promotion of human rights,
Health and community development.
The fight against child labor.
Operational level: National
Works with age groups : Children 0 - 18 years.
The real support of their worldwide customers.
The second position in the world in retail business after Walmart.
They gives economical stability to a lots of worker. Because more than 360,000
employees are work here.
Where above 93.6% employees are permanent.
Carrefour to rebrand smaller stores:
Today the Carrefour hypermarket is shifting to its smaller shops. Carrefour is
focusing on smaller stores to continue their growth with full concentration.
Carrefour eyes 30 new cities for China expansion:
French retail giant Carrefour has confirmed plans to increase its presence in
China through expansion into 30 new cities over three years.
A new supply chain model is taken by Carrefour to overcome the future
Future plans of Carrefour