SheSpeaks surveyed 650 millennial women across the US from August 12th-15th to better understand: - Their current purchasing behaviors in the frozen pizza category and - Interest in frozen pizza and plant-based food products Following are high-level findings and data from the study along with selected testimonials from survey respondents.

1. Millennial Moms Survey
Missy Tiller | missy.tiller@shespeaks.com 479.601.1262
August 2019

2. SheSpeaks Study August 2019
SheSpeaks surveyed 650 millennial women
across the US from August 12th-15th to better
understand:
1) Their current purchasing behaviors in the
frozen pizza category and
2) Interest in frozen pizza and plant-based
food products
Following are high-level findings and data
from the study along with selected
testimonials from survey respondents.

3. Frozen pizza is a popular meal choice
Yes No
94% 6%
Do you eat frozen pizza?
Respondent Sample Size= 650

4. Most eat frozen pizza at least once per month, and
many eat frozen pizza weekly
Weekly
35%
Monthly
40%
3-4 times
per year
5%
1-2 times
per year
N/A I don’t eat
Frozen pizza
2%
2%
How often do you
eat frozen pizza?
Respondent Sample Size= 650

5. People are interested in a healthier frozen pizza option
90%
5%
2%
2%
Yes, I would try it
Yes, I have already tried this type of
pizza
No, I would not be interested in trying
that type of pizza
N/A What is plant-based pizza?
Would you be interested in eating a healthier frozen pizza
for yourself/family that is plant based?
Respondent Sample Size= 650

6. People want healthy food options that are
convenient and fast to prepare
Do you wish you could find more healthy food
options that are also convenient and fast to prepare?
 
Yes No
99% 1%
Respondent Sample Size= 650

7. We asked women: What do you consider to be plant-
based foods?
“Foods made all from vegetables.”
“Things that are grown- veggies,
fruits, grains- not meat”
“I consider any foods that are mostly
made of plants or a majority of the
food item is made from some sort of
plants .”
“Foods that do not use animal
products such as meat, dairy or
eggs.”
“Foods with primarily plant-based
content such as cauliflower pizza
crust or zucchini noodles.”
“Foods made of natural ingredients like
vegetables for example.”
“I would consider plant based foods to be
things without preservatives that are
made using only plant based products
(whole foods).”
“I consider plant-based foods to be
natural and sourced from plants or
derived by at least 90%. They do
not harbor harmful chemicals and
they are non GMO. ”
Consumers
have different
understandings
of the term
“plant-based”
Respondent Sample Size= 650

8. Why SheSpeaks?
Scale & Expertise on Women’s Market
We reach over 300MM consumers each month with deep
expertise on how to reach & inspire female consumers
Research & Insights
We have 250,000 women in our community along with robust
profile data and survey tools to gather insight quickly
Product Reviews
Tens of thousands of organic ratings & reviews. A partnership
with Bazaarvoice for review syndication to brand and
retailer sites
In-home Sampling
Themed or brand/retailer exclusive samples to targeted,
influential consumers
WE MAKE IT EASY!
Turn-key campaign management with campaign dashboard
available to clients 24/7

9. Thank You!
Missy Tiller
479.601.1262
Missy.Tiller@SheSpeaks.com