2. Novatech Healthcare Company (NHC) initiated its R&D Centre (NRDCI) in
India in April 2011.
To serve needs of Indian rural population who lack access to good
healthcare facilities, NRDCI strategized and decided to build healthcare
systems and products. Hence, leverage NHC Japan.
Novatech designed a novel concept called “Portable Clinic”
(diagrammatically shown below)
3. To tap the growth potential of Indian healthcare market and achieve
futuristic goals by utilizing presently available systems from NHC and
creating new disrupting systems.
To understand and validate the Portable Clinic Concept across
stakeholders including Doctors, Hospitals, Rural Community or Wellness
Centers, Pathology Labs and others.
4. In Scope
o Final Deliverables
o Component Analysis of Novatech Portable Clinic Concept
o Stakeholder Perception
o Historical Data
o Novatech Healthcare Company
Out of Scope
o Execution of Proposal Recommendations
5. According to McKinsey, by 2015, Indian rural healthcare
market will grow to 44 percent, suggesting a market size
of US$ 8.8 billion.
Prof K Ganapathy, President, Apollo Telemedicine
Networking Foundation and Senior Consultant
Neurosurgeon, Apollo Hospitals, Chennai estimates 40
million consultations per year from rural India through
telemedicine.
Key challenges of the current telemedicine setup are
need for a dedicated infrastructure, high capital
requirements and skilled technical staff to operate
sophisticated systems.
6. The objectives of this proposal will be met by adopting a
qualitative research methodology.
Research Content
Data Collection Methods
o Primary Research Sources
o Secondary Research Sources
Data Analysis
7. Market Overview- Pricing analysis for Sensor, Compliances
relating Sensor and Telemedicine Setup
Competitor Analysis- Gaps between current Novatech
Portable Clinic Concept and existing infrastructures,
Medical Gateway comparison with similar prototypes
Product Specification- Functional and Technical Details of
Sensor, Medical Gateway and Telemedicine Setup
Distribution Channel Analysis- Potential Vendors for
Sensor and Telemedicine Setup, Potential Buyers for
Medical Gateway and Telemedicine Setup
Market Estimate-Market Size Forecast for Sensor and
Medical Gateway across Hospitals, Pathology Labs, Mobile
Clinics, Community Centers
8. Interviews will be conducted with multiple stakeholders on an online or
field platform across Hospitals, Mobile Clinics, Pathology Labs, Rural
Community or Wellness Centers etc.
Target Population: Doctors, Medical Directors, Hospital Administrators,
Public Health Officials
Total Sample Size: 108
Primary Doctors Medical Hospital Public
Research Directors Administrat Health
Method ors Officials
Phone 10 12 6 8
Interviews
On-site 5 8 4 8
Interviews
Web Surveys 15 10 12 10
9. Review of agency proprietary databases for information
covering Indian Telemedicine Sector.
Internet searches to gather information from professional
and industry associations, business and trade databases
and public and private financial databases.
Notes from other sources such as independent
consultancies, academic institutions, government agencies,
Standard Bodies.
Business and Trade press research from sources such as
Magazines, Journals, Articles, Papers and Newsletters.
10. Market estimates and forecasts will be built using
verified primary and secondary research data.
Client approved web surveys and questionnaires will
be used to collect data.
Affinity Analysis will be used to examine sampled data
11. Serial Number Milestone Review Date
1. Finalize Objectives
2. Develop Survey
3. Revise Survey
4. Surveying
5. Data Preparation
6. Data Analysis
7. Report Preparation
8. Final Report
12. Overall Concept Validation Report
o Gap Analysis between current Novatech Portable Clinic Concept and
existing Apollo Telemedicine Infrastructure.
Sensor Report
o Identified sensors for 10 major diseases in rural or urban slums in India.
o Market Size, Potential Vendors, Product Specification, Pricing analysis,
Compliances for each sensor or disease identified.
Medical Gateway Report
o Comparison of Medical Gateway with existing prototypes
o Product Specification, Potential Buyers, Market Size Forecast (10 yrs).
Telemedicine Setup Report
o Product Specification, Compliances, Potential Buyer, Market Size.
o Penetration of Telecom Vendors in different areas of India.
o Recommendations of top 5 Software Service Providers for Telemedicine
Setup.
