Location based solution offerings for Telco

1. LocationGuru Corporate
Presentation
2016
LocationGuru
Product and Solution Portfolio
for
Telco

2. National Regulatory
Requirements
Personal
Security
Corporate/Enterprise
Applications
M2M
Applications
Enabler to other
Applications
• Location of Emergency Calls (E112/E911)
• Lawful Interception and Lawful Telemonitoring
• Family / Friend Tracking
• Item Tracking
• Asset/Fleet Management, Logistics
• Workforce Management
• Field Services Management
• Location fix at installation, movement registrations
• Location at alarm/event/reading device, etc.
• Advertisements, coupons, market intelligence
• Telco's own radio network planning, customer care, etc.
Why Location based Platform? - Key Drivers

3. End to End Capabilities for Location based services
Location Servers
• SmartGeo GMLC
• SmartGeo SMLC
• SmartGeo Mass
Location System
(MLS)
SmartGeo LBS
Platform
Applications
Middleware
• SmartGeo
Middleware
Server
• Open APIs
Enterprise Applications
• TeamPilot (Workforce
Management)
• SmartDelivery (Delivery
Logistics Management)
• SmartAds (Location Based
Advertising)
Consumer Applications
• SmartBuddies (Buddy
Tracker)
• SmartTrace (Share
Location Updates)
• System Integration and
Development
• Service Management
• Customizations
• Tech Support Services
Professional Services
SmartGeo is a proven carrier-grade, modular platform with reach of 250M+ mobile subscribers

4. SmartGeo MLC
GMLC
Mobile Positioning Server
Control Plane (SMLC)
Cell-ID, ECID (CID+TA+NMR)
User Plane
GPS, aGPS, Glonass
Hybrid
(Best of control plane/user
plane)
Cellular Network
(ex. EDGE, GPRS, UMTS)
GIS
User Profile
External Applications
(Emergency, Lawful Intercept, Commercial LBS)
SmartGeo Location Server
SmartGeo Location Server provides robust, scalable and fault-tolerant GMLC and SMLC solutions for
carriers to offer location based services

5. SmartGeo SMLC
High scalability &
availability
Carrier grade deployment
ensuring high availability and
on demand scalability.
Multiple location methods
Provides CID + Azimuth +
TA/RTT + NMR based
location determination
Better accuracy
Sophisticated algorithms
providing better
accuracy
Multi network support
Supports 2G, 3G AND LTE
networks
Reports
Analyze Productivity.
Performance. Key
Metrics.
Interoperability
Supports multiple OEMs
across multiple networks
“SmartGeo SMLC provides robust, scalable and fault-tolerant network based Enhanced Cell ID (ECID) location
determination solution for carriers to offer location based services.”

6. SmartGeo GMLC
“SmartGeo GMLC provides robust, scalable and fault-tolerant standards compliant location gateway solution
for carriers to offer location based services.”
Standards compliance
Supports MLP v3.2 requests
for location determination
Consent & privacy
management
Sophisticated algorithm
providing better
accuracy
Multi network support
Supports 2G, 3G AND LTE
networks
High capacity with HA
support
Carrier grade deployment
ensuring high availability
and on demand scalability.
CGI DB sync Automation
Automated CGI DB update
mechanism
Reports
Analyze Productivity.
Performance. Key
Metrics.

7. SmartGeo Mass Location System
Mass Location
Locate subscribers in
large numbers. No
overloading of network
Multiple location sources
Cellular network. Wi-Fi.
GPS.
Location validation
Validates location for its
correctness and
authenticity
Location accuracy
improvements
Location accuracy
enhancements using
advance attributes captured
in probes.
Filtered results
Boundary conditions
refinement using real-time
locations.
Visualization
Heal Maps. Cluster
Maps. Mash ups.
“Cloud based Mass Location Platform to locate mass people passively without loading core network”

8. SmartGeo Mass Middleware
“Cloud based LBS middleware platform to enable rapid development, delivery and management of location
aware solutions connecting the power of Telco networks and innovative, niche developer solutions.”
Visualization
Heal Maps, Cluster
Maps, Mash ups
O & M UI
Central O&M Console.
Performance. Key Metrics.
Support.
Manage & Control
Developer & Application
on-boarding. Usage
Monitoring. Policies.
Security. Access.
Enterprise LBS
Route. Trip. Deviation
Alerts. Geo-fencing.
ETAs. Custom Places.
Identity, Consent &
Privacy
Application level & User Level
privacy & consent
management.
Positioning API
Unified Location. Last
Known Location.
Location History.
Build
77 APIs. Mobile SDK.
Single point of
Integrations.
Monetize
Billing & Charging. API
consumption based models.

9. Enterprise
and
Consumer Applications

10. Team Pilot – Enterprise Workforce Management
“TeamPilot is a Mobile Resource Management solution for Enterprises to efficiently & effectively manage its
field resources.”
Reports
Analyze Productivity.
Performance. Key
Metrics.
Task management
Plan. Assign. Monitor.
Analyze.
Visibility
Real time map view of
field resources
Attendance
Mobile attendance from
field. Rule based policies.
Paperless
Field information
collection. Customized
Forms.
Time tracking
Track time by tasks,
breaks, travel.

11. SmartDelivery – Enterprise Delivery Management
“SmartDelivery is a Delivery Management solution that improves productivity, reduces costs and enhances
customer satisfaction for Companies involved in distribution and logistics.”
Paperless
Field information
collection. Proof of
Delivery. Feedback. COD
Details.
Delivery Planning
Route Planning. Fleet
Assignment. Schedule.
Monitor & Manage
Monitor & Manage
Delivery/Pickup Orders
in real time with ETAs.
Easy Integrations
Push-pull information
from enterprise backend
systems.
Reports
Analyze Productivity.
Performance. Key
Metrics.
Visibility
Real time map view of
delivery personnel

12. SmartAds – Location based Advertising
“SmartAds is a Location Based Advertising platform for business to send promotional messages to targeted
audience effectively at the right place and right time.”
Target
Location. Time. Profile.
Reach audience near
your business.
Reach
Works on any phone. No
App, Internet or
Smartphone required.
Trusted
Opt-In, Opt-out models.
Throttling control.
Optimize
Track campaign in real
time and optimize.
Profile
Demographics.
Preferences. Behavior.
Segment.
Design campaign
Your campaign, your
way. Design. Schedule.
Track

13. SmartBuddies – Family / Friend Finder
“SmartBuddies is a powerful yet simple app to locate, update and communicate with your friends and
family.”
Manage buddy list
Add/Delete Buddies in
your list
Locate friends
Show friends location on
map
Trail friends
Set trail to get periodic
location updates of
friend
Geo-fence
Alerts on arrival/
departure from place of
interest
Privacy
Control your privacy by
managing when others
are allowed to locate you
Location history
View past locations on
map

14. SmartTrace – Broadcast Location Update
“SmartTrace is a fast, safe, and simple way to share your location safely in real time with anybody you want”.
Share Trace
Send series of location
updates to friends.
Request Trace
Request location
updates from friends for
a period.
Timed Alerts
Location updates shared
at timed intervals for a
fixed period.
Destination Alert
Location updates shared
at timed intervals until
arrival at a place of
interest
Privacy
No buddy list
management. Location
shared only with whom,
when and until you want.
Easy Reach
Works on any phone. No
App, Internet or
Smartphone necessary.

15. 6 weeks to Go to Market Minimum Integration
Generate Business from
Day One
Proven and Widely
accepted Solution
E-Commerce FMCGThird Party
Logistics
• Very Easy to Deploy
• Subscription based model
• Multi-tenancy Architecture
• High ARPU & stickiness
• Best Training and Support from
LocationGuru
Telecom
Drive Business through Enterprise LBS Applications

16. Advantage
Us!
Location
focused
company.
Deep domain
expertise.
Carrier grade
platform.
Modular &
customizable
solution.
Commercial
deployments.
Under-
standing of
Carrier needs.
Why LocationGuru for Telecom Operators?

17. Mumbai Office:
204A, B2 Wing, Boomerang,
Chandivali Farm Road, Chandivali,
Mumbai 400072 INDIA.
Ph: +91-22-2847-5705
Nagpur Office:
Lambent IT Park 46-48,
Harihar Nagar, Besa, P.O. Pipla,
Nagpur: 440034 INDIA.
Ph: +91-712-6604712
Fax: +91-7103-281364
Thank You
Contact:
info@locationguru.com
www.locationguru.com