Take Your Website From Viewbook to Conversion Tool

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Shinhee Son

Marketing Technologie Business

Surveys of 2012 High School Seniors
Source: http://www.maguireassoc.com/wp-content/uploads/2012/09/CDIS-Social-Media-Release-09-24-2012.pdf
http://www.slideshare.net/StephaneGeyer/eexpectations-2012-for-eduweb
YOUR FIRST IMPRESSION.

BE THE STUDENT.
RESEARCH YOUR ADMISSIONS PROCESS.

COMPILE A LIST.
WHY AREN’T YOUR VISITORS CONVERTING?

CREATE HYPHOTHESES.
BRAINSTORM SOLUTIONS.

THANK YOU
SHINHEE SON (@shinheeson)
Associate Marketing Manager – Organic Search
Shinhee.Son@CollegisEducation.com
CollegisEducation.com

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Take Your Website From Viewbook to Conversion Tool

1. TAKE YOUR WEBSITE FROM VIEW BOOK TO CONVERSION TOOL SHINHEE SON (@shinheeson) Associate Marketing Manager – Organic Search Shinhee.Son@CollegisEducation.com CollegisEducation.com

2. THE STUDENT IS #1.

3. THE OLD PROCESS.

4. WE NEED HELP.

5. THIS PROCESS IS BROKEN.

6. THE MARKET’S CHANGED.

7. STUDENTS HAVE QUESTIONS.

8. DECISIONS ARE GOING DIGITAL.

9. Surveys of 2012 High School Seniors Source: http://www.maguireassoc.com/wp-content/uploads/2012/09/CDIS-Social-Media-Release-09-24-2012.pdf http://www.slideshare.net/StephaneGeyer/eexpectations-2012-for-eduweb YOUR FIRST IMPRESSION.

10. OUT WITH THE OLD, IN WITH THE NEW.

11. CAPITALIZE ON TRAFFIC.

12. NO TRICKS. IT’S A PLAN.

13. FIND THE OPPORTUNITY.

14. LISTEN TO YOUR USERS.

15. BE THE STUDENT. RESEARCH YOUR ADMISSIONS PROCESS.

16. COMPILE A LIST. WHY AREN’T YOUR VISITORS CONVERTING?

17. CREATE HYPHOTHESES. BRAINSTORM SOLUTIONS.

18. PRIORITIZE TESTS.

19. TEST. REVIEW. REPEAT.

20. ALWAYS BE TESTING.

21. ROLL UP YOUR SLEEVES.