mad4digital shares observations around the top 3 SME marketing challenges. From understanding branding and how it is applied particularly with the online consumer in mind to website design and considering how the end user will access the product/service offered. As well as covering the all important issue around resourcing and the challenges SMEs face attempting to deliver digital marketing activities themselves. The presentation provides m4d tips for small businesses on how to address the challenges and opens the discussion around how SMEs need to start thinking differently about marketing in order to effectively compete online.

1. Top 3 SME Marketing Challenges

2. what we do
WE ARE…!
An independent Sales & Marketing agency for SMEs that need to grow their online brand presence.!
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WE CREATE…!
Compelling, insightful solutions that translate into smart campaigns and measurable business performance.!
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WE HARENESS…!
A wealth of in house blue chip expertise driving growth and addressing business challenges. !

3. #1 DIY marketing
Marketing is a process it takes time
m4d tip: Free up your time to focus on running your
business
HOW…
A marketing expert can get the job done in half the
time it would take you to do it. Get help to deliver
your day to day marketing tasks.
PAYG marketing support is mad4digital solution for
time-pressed SMEs. !

4. #2 website design & build
Desktop & mobile websites serve different purposes
m4d tip: Think about how end users will access your
product and/or service
HOW…
Talk to a web designer to understand the difference
between a desktop and mobile website to help you
choose the right approach for your brand.
With mobile devices getting larger and easier to use, if in
doubt think mobile first. mad4digital free website
assessment is designed for both new and existing sites.

5. #3 branding
Branding is what people say about you not
what you say
m4d tip: Invest time to develop your brand
proposition.
HOW…
Create a brand framework, this will help set the
tone for your product/service and guide your
marketing strategy.
Create standout online for your product/service by
observing your prospects and competitors
behaviour online. mad4digital brand and SEO
audits can provide valuable insights.
Marketing
Advertising PR
Branding

6. we are mad4digital…
For more information contact:
Shirley Whyte email swhyte@mad4digital.com or telephone 0208 692 5454
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what are you mad4?