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Online Marketing
Def=?*µ?#&
?@<!§*#
The art and science of selling products or
services over digital networks, such as
the Internet and cellular phone.
“If you wait until there is another case study
in your industry, you will be too late! “
- Seth Godin -
"Success is the sum of small efforts, repeated
day in and day out.“ - Robert Collier -
Table of Contents
1) Introduction
2) Figures
3) Tips
Let me tell you
some...
“The Internet is becoming the
town square for the global village
of tomorrow”.
Bill Gates, founder, Windows
2 million search queries
1,3 million video views
6 million Facebook views
100,000 new Tweets
100 + new account
20 million photo views
is spent by consumers online
Future Growth is Staggering
Where to start?
Table of Contents
1) Introduction
2) Figures
3) Tips
Focus on >> Design & Content
Go Fishing
Online Marketing is ...
... an Ongoing Process
IMPLEMENT TOOLS
Social Media
Go >> Local & Mobile
Email Marketing
• Blogs and Forums
• Pay Per Click (PPC)
• Viral Marketing
TRACK RESULTS
ACT
▪
▪
▪
Do you walk in your
customers’ shoes?
GOAL!
▪ Target >> Audience
▪ Audience >> Visitors
▪ Visitors >> Clients
▪ Clients >>
Conclusion
Thanks for your attention.
We welcome your questions,
suggestions, comments!
SHISHI ISHI
(joanna@shishiishi.com)
@SHISHI_ISHI
fb/shishi.ishi

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