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THE SALES FORCE DILEMMA
BATTERY MARKET
2
SHAVING AND GROOMING PRODUCTS
MARKET
Rotary
Shavers
Foil
Shavers
3
LAWN AND GARDEN MARKET
4
SPECIALITY PET SUPPLY MARKET
5
6
UNITED INDUSTRIES – HOME AND GARDEN
7
CONTD......
SCHULTZ
8
9
JUICEMAN
BREADMAN
10
11
12
13
SALES FORCE DILEMMA
 THE ISSUE
 Rayovac and Remington
 Nu-Gro
 Tetra/United Pet Group
 Sales Management
 THE CURRENT SALES FORCE
14
 SALES FORCE OPTIONS
 SALES FORCE USED BY COMPETITORS
 Separate Sales Force
 Merged Sales Force
 Distributors
15
SPECTRUM BRANDS SALES DIVISION
ORGANIZATIONAL CHART
Robert Falconi VP Sales &
Marketing
8
Rayovac/Reming
ton
Sales People
30
Nu-Gro
Sales People
Tetra/UPG
Distributors
16
RAYOVAC CORPORATION NET SALES BREAKDOWN
EXHIBIT 1
Consolidated net
Sales by Product
Line(US$ millions)
2005 2004
Batteries 968 939
Lights 94 90
Shaving and grooming 271 272
Personal care 143 116
Lawn and Garden 447 N/A
Household Insect
Control
150 N/A
Pet Products 286 N/A
Totals 2359 1417
Difference = US$ 942 millions
17
RAYOVAC & REMINGTON
(US$
millions)
Rayovac Remington
2004 2003 2004 2003
Net Sales 1029 922 388 N/A
Gross Profit 42.8% 38.1% 47.0% N/A
Operating
Income
109 60 47 N/A
Net Income 39 15 17 N/A
18
UNITED INDUSTRIES AND TETRA
North America(US$
millions)
United
2005
Tetra
2005
Net Sales from
External Customers
787 96
Segment Profit 79 10
SP as % of Net Sales 10.0% 10.4%
19
20
21
22
CURRENT OFFICIALS OF SPECTRUM
BRANDS
 DAVID LUMLEY : CEO & PRESIDENT – GLOBAL
BATTERIES & PERSONAL CARE;
PRESIDENT – HOME & GARDEN
 TONEY GENITO : CHIEF FINANCIAL OFFICER
 JOHN HEIL : PRESIDENT – GLOBAL PET SUPPLIES
 RANDY LEWIS : VICE PRESIDENT – OPERATIONS,
HOME & GARDEN
 TERRY POLISTINA : PRESIDENT – SMALL
APPLIANCES
23
Presented By: Shishir Sourabh
M.B.A (Hons.)
Lovely Professional University

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Spectrum brands: The Sales Force Dilemma

  • 1. THE SALES FORCE DILEMMA
  • 3. SHAVING AND GROOMING PRODUCTS MARKET Rotary Shavers Foil Shavers 3
  • 4. LAWN AND GARDEN MARKET 4
  • 6. 6
  • 7. UNITED INDUSTRIES – HOME AND GARDEN 7
  • 9. 9
  • 11. 11
  • 12. 12
  • 13. 13
  • 14. SALES FORCE DILEMMA  THE ISSUE  Rayovac and Remington  Nu-Gro  Tetra/United Pet Group  Sales Management  THE CURRENT SALES FORCE 14
  • 15.  SALES FORCE OPTIONS  SALES FORCE USED BY COMPETITORS  Separate Sales Force  Merged Sales Force  Distributors 15
  • 16. SPECTRUM BRANDS SALES DIVISION ORGANIZATIONAL CHART Robert Falconi VP Sales & Marketing 8 Rayovac/Reming ton Sales People 30 Nu-Gro Sales People Tetra/UPG Distributors 16
  • 17. RAYOVAC CORPORATION NET SALES BREAKDOWN EXHIBIT 1 Consolidated net Sales by Product Line(US$ millions) 2005 2004 Batteries 968 939 Lights 94 90 Shaving and grooming 271 272 Personal care 143 116 Lawn and Garden 447 N/A Household Insect Control 150 N/A Pet Products 286 N/A Totals 2359 1417 Difference = US$ 942 millions 17
  • 18. RAYOVAC & REMINGTON (US$ millions) Rayovac Remington 2004 2003 2004 2003 Net Sales 1029 922 388 N/A Gross Profit 42.8% 38.1% 47.0% N/A Operating Income 109 60 47 N/A Net Income 39 15 17 N/A 18
  • 19. UNITED INDUSTRIES AND TETRA North America(US$ millions) United 2005 Tetra 2005 Net Sales from External Customers 787 96 Segment Profit 79 10 SP as % of Net Sales 10.0% 10.4% 19
  • 20. 20
  • 21. 21
  • 22. 22
  • 23. CURRENT OFFICIALS OF SPECTRUM BRANDS  DAVID LUMLEY : CEO & PRESIDENT – GLOBAL BATTERIES & PERSONAL CARE; PRESIDENT – HOME & GARDEN  TONEY GENITO : CHIEF FINANCIAL OFFICER  JOHN HEIL : PRESIDENT – GLOBAL PET SUPPLIES  RANDY LEWIS : VICE PRESIDENT – OPERATIONS, HOME & GARDEN  TERRY POLISTINA : PRESIDENT – SMALL APPLIANCES 23
  • 24. Presented By: Shishir Sourabh M.B.A (Hons.) Lovely Professional University