1. IIILM –Academy of Higher Learning
Jaipur

2. Refreshing India
By : Deepak Sharma
Shivangi
Singhal
PGDM (12-
14)

3. Original Parle company split into 3
Parle Parle Parle
Products Agro Bisleri

4. Parle Agro Company
Type : Private Limited
Founded : 1984
Founder : Chauhan Family
Headquarter : Mumbai , India
Key people : Prakash Chauhan (Chairman &MD)
Schauna Chauhan (CEO)
Alisha Chauhan (Director)
Nadia Chauhan (Director)

5. Establishment…
• Parle Agro commenced operation.
1984 • Started with beverages.
• Diversified into bottled water.
1993
• Plastic packaging
1996
• Confectionary.
2007

6. Major business verticals
• Beverages :
fruit drinks,
nectars, juice
• Food
:Confectionary,
snacks
• Water
:Packaged
drinking water

7. Factories…
Parle Agro has its factories located in:
 Silvassa
 Patalganga
 Bhopal
 Chennai
 Ghaziabad.

8. STRATERGIES used behind its Glory...
Direct marketing for the brand
Developing products on the health plank-
hippo, apple juice.
Nearness to the retail outlet.

9. Hippo tweet campaign : the idea
was to crowd source retailer and
track more and more retailer
without any cost.
Customer ideology- frooti
for children and appy fizz
appeal the youth

10. Competitors…
Coco cola
PepsiCo
ITC
Dabur
Haldiram

11. Parle Agro Production Life Cycle…
Parle Agro Production Cycle
100%
90%
80%
70%
60%
50% Parle Agro
Production Cycle
40%
30%
20%
10%
0%
Introductory (Bread Cake)
Growth (Appy, Hippo)
Maturity (Frooti) (LMN, Bailley)
Decline

12. Why Parle Agro?
Maintaining
high
quality
Diversify Remaining
Parle
product customer
portfolio centric
Agro
Introducing
Reaching
new and
every part
innovative
of India
products