Overview of the brand , Store Format , Strength and limitations of each channel , Types of customer Interface / Touch points

1. Presented By
Mukes
Prashantha
Shalini
Shivani
Shivasrri
swakshi

2. • Arvind Limited textile manufacturer company of the
Lalbhai Group.
• Chairman and Managing Director of Arvind- Sanjay
Lalbhai.
• Headquarters: Ahmedabad, Gujarat, India.
• It is India's largest denim manufacturer and world’s
fourth-largest producer and exporter of denim.
• It bringing Arrow, the first ever international brand to
India.
• May 25, 2016: Arvind Internet Limited brings together
the online and offline fashion shopping.
• Launches India’s first true Omni-channel fashion
portal – NNNOW.com.

3. Own Brands like:
Flying Machine, Newport, Ruf & Tuf,
Excalibur, Arvind RTW (Exclusively
available at The Arvind Stores).
Licensed International Brands like:
Arrow, Tommy Hilfiger, U.S. POLO ASSN.,
Gant, Izod, Nautica, Elle, Ed Hardy, Hanes,
Cherokee, GAP.

4. STORE FORMAT
• It retailed in over 1,200 standalone stores and about
5,000 departmental and multi-brand stores in over
192 cities and towns across India.
• Exclusive brand outlet(EBO)
• SEPHORA, the online retail distribution, exclusive
websites.

5. • Arvind Ltd has created a new value department chain
branded ‘Unlimited’ by converting large stores of its
existing chain Megamart.
• Unlimited stores: Arrow and US Polo.
• The stores will mostly stock full priced merchandise
with an added focus on women and kids wear.

6. Online (websites, mobile application)
• Seamlessly integrates online and in-store shopping moments.
• Same-day delivery, store pick-ups for online orders, same-day
hassle free returns at stores, and India-wide inventory access
to customers.
• Customer can now shortlist online, select the nearest store for
pickup or have the item delivered from a nearby home to their
location, all within 4-6 hours.
STRENGTHS

7. • Return of any unwanted items immediately at a nearby store, reducing the
7+ days needed for returns/refund processing.
• Products that are not available in your size can be delivered to you
through the NNNOW ordering system.
• Connect digital shoppers to every piece of merchandise from Arvind’s
warehouses, 50-odd brands and a network of more than 1,200 stores
across 200 Indian cities.
• Easily accessible.

8. Offline (Brick and Mortar):
• Ability to touch and feel products before purchase.
• Immediate assistance from the employees.
• Can try clothes that the customer wishes to purchase.
• Then and there delivery of the products.
• Easy return of the products that don’t meet the customers expectations.
STRENGTHS

9. Online Channels
• Advanced warehouse management to track inventory.
• Synchronizing of all the data across channels in a
faultless way without losing any information.
• Need of experts to manage the database.
• Less awareness about the NNNow.com website and
it’s mobile applications.
Offline Channels
• Less product varieties.
• Only Arvind brand products.
LIMITATIONS

10. TYPES OF CUSTOMERS
CATEGORY
AGE
Customer
Preference
MEN
25-35
Youngster
&Business
men
WOMEN
18-25
Teenagers
&Working
women
KIDS
5-10
Preteen

11. PRODUCT MIX
MEN WOMEN KIDS BEAUTY
Clothing Clothing Boys clothing Makeup
Accessories Accessories Girls clothing Skin care
New in New in Accessories Fragrance
Body & Bath
Tools & Brushes

12. CLOTHING ACCESSORIES
Top & Tees Footwear
Shirts Sunglasses
Dresses & Jumpsuits Bags & Backpacks
Jeans & Trousers Belts & Gloves
Outwear Watches
Skirts & Shorts
Innerwear & Lingerie
Kurtas & Kurtis
Ethnic Bottoms
Tunics
Dupattas & Stoles
WOMEN’S CATEGORY

13. CUSTOMER INTERFACE
• BRICK AND MORTAR STORE: More than 1,200 stores across 200 Indian cities.
• WEBSITE: Arvind Limited has launched an Omni-channel platform NNNow.com in may 2016.
• MOBILE APPLICATION: Mobile app for the portal was rolled out in July 2016.

14. CUSTOMER TOUCHPOINTS
ONLINE:
• Men’s trendy fashion magazine online which tells everything about the fashion styling, wedding tailoring
and accessories.
• They have a media center where they share Retail News, Events and Videos.

15. CUSTOMER TOUCHPOINTS
OFFLINE :
Studio Arvind Custom Tailoring
• Customized tailoring unit of The Arvind Store. Not only it
provide customized garments but will also offer different
styles and fits for each category. Each garment is made
with accessories provided by Arvind, which are of the
highest quality.
Ads and Promotions
• Arvind launched its new campaign Fashion is Unlimited
through its first ever television commercial.

18. • The first one-of-its kind large format specialist retail store that catered to all multi-
brand digital gadgets and home electronic.
• The first Croma store was launched in Juhu, Mumbai on October 9, 2006.
• Owned and run by Infiniti Retail Limited – a wholly owned subsidiary of Tata Sons.
• Croma launched their own label products in 2008.
• In 2012, Infiniti retail acquired the Indian retail business of Woolworths.
• Croma has over 6000 products across 200 brands.
• Currently they have 121 stores across 19 major cities of India.
• Brand Croma stands for – Life, More Beautiful.
Introduction

19. Format – Speciality Store.
Pricing strategy – Value pricing.
Bundle pricing.
Festive promotional pricing.
Psychological pricing.
Ownership – Infiniti Retail Limited – a 100% subsidiary of Tata Sons.
Product Assortment – Deals in Electronics and Consumer durables (over 6000 products
across 200 brands).
Service providing – Well trained advisors.
“CLSA” (Croma Lifetime Service Assurance).
“14 days fix it or replace it”.
Store size – Large format stores 10,000 sq. ft.
Small format stores 2,000 sq. ft.
Retail Format

20. Product mix
• Mobile phones
• Android phones
• Windows phones
• iphone
• Wearable technology
• Smart watch
Phones
• Laptops
• Tablets and ipad
• E book reader
• Desktops
• Laptop accessories
• Printers
Computers

21. Product mix
• Hair care
• Health care
• Personal care
• Lifestyle
Grooming &
wellness
• Smart TV
• 4K TV
• Curved TV
• Audio video TV
accessories
Televisions

22. Types of Customer in Croma
Age 20 - 35 Mostly men
Youngster and
teenagers
Brand loyal
people
Gadgets lover IT people

23. Strength & Limitations

24. Brick-Mortar store
• Touch and Feel the Product.
• Many varieties of many products in a
one single roof.
• EMI loan facility
• Approval of the loan within
15minutes
• Great Ambiance with good Lighting
arrangement.
• helpful staffs.
• Free Home Delivery
• Charge high prices for the
product which is available at low
price in local stores.
• Parking space.
• Poor Service
• Damaged Delivery.
• unknown brands / Croma In-
house Brands

25. E-commerce
• User-friendly Website.
• Mails received within a order.
• Free Delivery
• Payment Failure.
• No Installation.
• Poor Customer Service.
• Delay in Delivery .
• Pick up from Store.
• Damaged delivery
• Expensive Products.
• Poor Product quality

26. Customer Touch Points

27. Gadgets of Desire
• The ‘wider-than-store’ feature, the immersive demo experience in the sound category and an
exclusive IOT Zone.
• Customers can browse and shop for the entire Croma catalogue through multiple interactive
screens strategically placed across the store
• The dedicated sound space enables music enthusiasts to experience more than 90 speakers
with just a touch through an interactive screen. Customers can simply select and play a track
of their choice on their selection of speakers to experience the sound quality of the product.
• Feature tables
• Sound wall
• Overhead projector
• Backlit wall fixtures

29. Pre-Purchase

31. During Purchase

32. Post-Purchase

33. Reference
• Charu Lamba (2018, Jun 28). Croma’s Gadgets of Desire Focuses on Experiential
Shopping . Images Retail. Retrieved
from https://library.magzter.com/mag/IN/Images/Images-Retail/Business/285587
• Croma.com (n.d.). Customer Reviews. Retrieved
from https://www.mouthshut.com/product-reviews/Croma-com-reviews-925868262
• Croma Launches premium 'Gadgets of Desire' store For All Tech Needs (n.d.).General
formal. Retrieved from https://www.indianretailer.com/news/Croma-Launches-premium-
Gadgets-of-Desire-store-For-All-Tech-Needs.n8753/

34. • Arvind’s new website
https://www.nnnow.com/
• Article1: Retrieved from The Economic Times- (2017)
https://brandequity.economictimes.indiatimes.com/news/advertising/fashionisunlimited-arvind-
lifestyle-brands-reveals-its-festive-campaign-for-unlimited/66360393
• Article2: Retrieved from Arvind official website https://www.thearvindstore.com/
• Article3: Retrieved from The Indian Retail- (2018) https://www.indianretailer.com/news/Arvind-store-
to-open-150-stores-in-2018.n8058/
• Arvind commercial advertisement: Retrieved from YouTube https://youtu.be/KuiNEczRcR0