This is the ppt related to WWF marketing wrestling program held at IPER Bhopal. its the Product Launching simulation program.

1. INSTITUTE OF PROFESSIONAL EDUCATION
RESEARCH (IPER)
AND
Presented By:
Aarti Sharma
Babloo Rajput
Mukesh Tiwari
Pooja Rohani
Purva Choudhary
Srishti Jaiswal
Shivendra Chaturvedi
Himanshu Manwani
1

2. Jingle
Pizza mein,burger mein
,samose mein swaad ho
lana
To sirf or sirf healthy
tamata ketchup hi
khana

3. Healthy tamata ketchup
“Too good to taste in fest and haste “

4. 
Tomatoes

Chilli powder

Sugar
 Cloves

Cardamom

Cinnamon

5.  Ginger

Garlic
 Vinegar

Salt

sodium benzoate

6.  Pure
and natural
 Contains no artificial additives
 Healthy and tasty.
 Medicinal value: Cancer resistant
 Corn And sugarfree`

7.  Tomato
Ketchup
 Chilli Ketchup
 Meat Heat

8.  Can
be a complement with
 pizza
 burger
 Samosa and other fast food items
 Can be used as puree
 Can be consumed anytime .

9. PACKAGING :
 Attractive
 Informational
Different kind of packaging like :
POUCHES ( 10 gms)

PICHKU (400gms)

BOTTLE (1KG)

10.  SEGMENTATION
 B2B
 B2C
TARGETING
 Dominos
 Sagar Gaire
 Other fast food restaurants

 POSITIONING
Too good to taste in fest and haste

11.  ADVERTISEMENT
:
Print media
Danglers
Free sample in newspaper
2.Electronic media
3. Retailers will be given extra packets so that they
will keep our product in front counter.
1.

12. Product
name
Mrp
Purcha Sales Profit
se cost cost in margin
rs
(in rs)
Transportat city
ion cost
(free)
Top taste
59/KG
50RS
51-59
1-9
Golden crown
89/KG
68RS
68-89
1-21
-
Dippy’s (kissan
product)
70/KG(9 60RS
70GMS)
61-70
1-10
Funtop
60/KG
45RS
(980GM
S
65/KG(1 30RS
.2KG)
46-60
1-15
M.P
31-65
1-44
Bhopal
M&M
Out of india

13. 40rs
30
31-40
1-10
-
-
15
12
13-15
1-3
-
-
TOPS
60/KG
50RS
51-60
10
NILON’S
SMALL
POUCHES
1RS /9
GMS
0.85/pais
e
0.9-1rs
0.10 paise
Kissan
(small
bottle)
Pichkoo
ketchup

14. Promotion budget
Cost in rs.
FM
Cost in rs.
78750
10 days (15sec)
(30-40 times)
5250 per day
PAPER
ADVERTISEMENT-
12760 *10 days
127600
(mid page size5’4)
Bhaskar newspaper
DANGLERS
1500 danglers (for
retailers and other
food hubs)
0.20 paisa/dangler
400
SAMPLE PACK
DISTRIBUTION
200000 copies of
newspapers
40000 cost of pouch
10000 charge for
distribution
Total
256750 lac.

15. Cost in Rs.
Packaging
44400
Sales Promotion
20,000
R&D Market Research
40,000
Transportation
1800
Salaries and other overheads
40,000
Other Expenses
25,000
Tax and Legal
50,000
Grand Total
477950

16. 1 Ltr. Bottles

1cartoon= 12 bottles
MRP – 65/10% Wholesaler
12%Retailer

2. Pouch



1 box= 1000 Pouch
 100 box*1000=100000
 MRP – 1000/- per box
 Wholesaler price – 850/- per box

17. 3) Pichkoo(400 ml)




1 box= 50
MRP – 33/Wholesaler 10 %
Retailer 15%

18.  Primary
transportation will be Chota Hanthi
Tata small truck.
 There
will not be any secondary one

19. Manufacturer Wholesaler
1
Retailer
3
2
Bairagad
Kolar
New market

20.  New
standard packaging norms for FMCG
 Goods advertisement and promotion services
 Specifics of selecting business partners
(distributors, dealers), permitted criteria,
selective sales;
 BIS - 2491:1998 & 1070:1992 For Food
hygiene and water.
 Developing a marketing policy in accordance
with the trade legislation

21.  Controlling
will be done on the basis of DSR
 feedback will be taken on that basis for any
grievances and complains
Mail Id: feedback@healthytamata.com
Toll free number :1800-24560000