Doing business and managing teams in India

1. Cross Culture Training Series
Doing business and Managing Teams in INDIA
Shivoo Koteshwar
shivoo@yahoo.com
v1.0, March 2011

2. INDIA RELIGION ?

3. HINDU
INDIA RELIGION ?

4. HINDU
INDIA RELIGION ?
CRICKET

5. HINDU
INDIA RELIGION ?
CRICKET

6. TENSE SEMI FINALS
Cricket will always evoke nationalism. Nationalism is a legitimate
expression in the game of cricket.

7. TENSE SEMI FINALS
Cricket will always evoke nationalism. Nationalism is a legitimate
expression in the game of cricket.

8. INDIA BEATS PAKISTAN TO REACH FINALS

9. INDIA BEATS PAKISTAN TO REACH FINALS

10. CRICKET IS OUR RELIGION, AND
SACHIN TENDULKAR IS OUR GOD!

11. India is not just about …
Tajmahal Elephants Godmen
Snake Charmers Butter Chicken Gods

12. India is not just about …
Arranged Marriages Traffic Call center
Cows on road Beggars
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13. India is also about …
Entrepreneurs World products Business Barons World class School;
Medical R&I World class Transport Contemporary Spirituality

14. India is also about …
Vineyards Parties Space Programs
Fashion SYNOPSYS

15. INDIA: Where the ancient and the
modern is a matter of your PERCEPTION
d i tt f

16. Did you know India’s culturally rich
inventions ?
i ti

17. Facts about India
Until 1896, India was the only source for diamonds to the
worldld
India never invaded any country in her 10,000 years of
history y
India's median age is 24.9, and the population growth rate of
1.38% per annum
Hindi is the national l
d h l language. There are 21 other l
h h languages
that are either spoken or have classical status. The number of
dialects in India is as high as 1,652.
g
Almost 70% of Indians reside in rural areas
It is the largest democracy in the world

18. Indians around the globe
There are 3.22 millions Indians in USA (1.5% of
population), but they constitute
38% of doctors
12% scientists
36% of NASA scientists
34% of Microsoft employees
28% of IBM employees
f l
17% of INTEL scientists
13% of XEROX employees
p y

19. Indians around the globe
**2008 Data

20. The globalized world of business

21. Biggest Strength: Human Capital

22. Disclaimer

23. Philosophy Difference
p y

24. Core Value Contrasts
USA INDIA
Self reliance Time-Fluid Experience Social
Time-Finite Commodity
Interdependence
p
Task first Consensus Relationship first Hierarchy
Universal Principles
l l Quality Milestone
Q li = Mil Situational Flexibility
S l l bl Quality Standards
Q li = S d d
+ Results + Process

25. Summary from Globe SMART
Communication Effective Leadership Style
USA: Explicit, Direct, Specific to Broad, Emotionally Neutral Authority is expected to accompany position, but this authority
India: Implicit, Indirect, Broad to Specific, Emotionally Engaged must also generate its continued support by meeting regularly
with colleagues and subordinates.
Agreements and Commitments Motivating Employees
Comfort with more general rather than precise commitments. One perk that is appreciated throughout India is the opportunity
Contracts and agreements seen as snapshots in time – open to revision for further training, especially training in another city or country
as circumstances change.
Relationships Sharing Information
Indians do not separate h
d d home l f and professional l f Business
life d f l life. Secret information rarely remains so! Its important to maintain
f l !
Colleagues are invited home and family is invited into one’s business informal relationships in many different ways to stay within the
life through community picnics, dinners and off-sites information sharing loops. Given the proper opportunity, junior
people will often share what they know
Inappropriate Topics Business related humor
Inappropriate conversation topics could include issues such as Most Indian business people will seldom begin a presentation or
government and politics, poverty and the standard of living in India, a meeting with humor, although humor may be used later on to
human rights in India, religion and conflicts that exist between
g g build rapport with the audience or participants.
religious groups in India, and the practice of arranged marriages or
Indian patterns of dating.

26. Source of Images: Yang Liu - http://www.yangliudesign.com/
Western & Eastern approach towards life
Blue --> Western Red --> Eastern
(1) Opinion (2) Way of Life
(3) Punctuality ( )
(4) Contacts

27. Source of Images: Yang Liu - http://www.yangliudesign.com/
Western & Eastern approach towards life
Blue --> Western Red --> Eastern
(5) Anger (6) Queue when waiting
(7) Sundays on the road (8) Party

28. Source of Images: Yang Liu - http://www.yangliudesign.com/
Western & Eastern approach towards life
Blue --> Western Red --> Eastern
(9) In the restaurant (10) Travelling
(11) Handling of Problems (12) Three meals a day

29. Source of Images: Yang Liu - http://www.yangliudesign.com/
Western & Eastern approach towards life
Blue --> Western Red --> Eastern
(13) Transportation (14) Elderly in day-to-day life
(15) Moods and Weather (16) The Boss

30. Source of Images: Yang Liu - http://www.yangliudesign.com/
Western & Eastern approach towards life
Blue --> Western Red --> Eastern
(17) What's Trendy (18) The Child
(19) Definition of Me (20) New Things

31. Generation Diversity
y
GEN1-Parents in agriculture GEN2-Parents in Govt Sector GEN3-Parents in Private
sector
• Values: Family first, Effort , • Values: Me and My family, name-
hardwork, Loyalty fame-no shame • Values: Me, Choice, Change
• “Company will take care of you” • “Mobile phones can be changed;TVs can be
p g ;
changed, so career can be changed”
• Enter to Retire
• Enter to Center • Enter to Change

32. Generation Diversity
y GEN1-Parents in
agriculture
GEN2-Parents in
Govt Sector
GEN3-Parents in
Pvt sector
Apart from measuring diversity based on Gender/Age/Levels etc, its important to be sensitive
about generation diversity
There is nothing right or wrong about GEN1/GEN2/GEN3. As a manager, understanding the
key differences in their value system is important
The biggest advantage of GEN3 is that their value system enables them to think big, be creative,
out of b thinking and take more risks. If GEN3 gets engaged, they are permanent.
f box hi ki d k ik d h
Army advertisements is a classic example of them knowing the inter generation differences and
using the appropriate value system to attract talent.
Initial Ads from Army was focusing on Patriotism (For GEN1)
Then they started coming out with Lifestyle ads – Giving a message that the army life is no different than a corporate
life. Club memberships, Golf memberships were being highlighted (For GEN2).
Now you see ads which shows “Lakshya” movie and then connects the reel hero to patriotism because patriotism is
already sold (For GEN3)
GEN3).

33. THANK YOU!
http://www.youtube.com/watch?v=a2lPniSsFxs