Rise of Entrepreneurship in India - Model, Lessons learnt and companies to watch out for

1. Shivananda
(Shivoo)
R
Koteshwar
Director,
Mediatek
Facebook:
shivoo.koteshwar
MSRIT, Bangalore
Feb 2015

2. Shivoo
Koteshwar

3. ! Bangalore
Based
! Poised
to
become
a
$100
billion
company
in
the
next
five
years
! Founders:
Sachin
Bansal,
Binny
Bansal
! Built
on
a
similar
very
successful
e-­‐commerce
site
! Recently
in
2014,
acquired
an
online
fashion
portal
FLIPCART

4. ! Name
means
“hello”
in
Spanish
! Online
taxi
and
auto
rickshaw
aggregator
! Recent
acquisition
of
another
leading
taxi
service
has
led
to
this
company
becoming
no.2
! Recently
raised
over
Rs.250
Cr
in
a
new
round
of
funding
! Chalo
Niklo
–
New
tagline
?
OLA

5. ! Mobile
messaging
app
! Delhi
based,
with
over
20
million
users
! Available
on
all
mobile
platforms
! Already
received
two
rounds
of
funding
of
$22
million
HIKE

6. ! Bangalore-­‐based
! 2012,
car-­‐sharing
start-­‐up
provides
renting
options
of
electric
and
conventional
cars
! Self-­‐driven
! The
company
has
raised
$2.9
million
in
three
rounds
of
funding
ZOOMCAR

7. ! The
company
was
started
in
a
bedroom
! Has
a
curated
list
of
more
than
200,000
global
restaurants
in
35
cities
across
11
countries
! Customers
can
choose
restaurants
and
compare
reviews
! Recently
raising
$37
million
for
expansion
into
North
America
! Founder
Deepinder
Goyal
part
of1000
crore
club
! Available
across
all
mobile
platforms
Sounds like….
ZOMATO

8. ! Bangalore-­‐based
start-­‐up
! Ratan
Tata
has
invested
in
this
company
! The
company
was
launched
in
July
2012
by
co-­‐founders
Ashish
Goel
and
Rajiv
Srivatsa
! The
company
aims
to
be
the
biggest
furniture
seller
in
India
in
the
next
18
months
! World-­‐class
product
design
and
exceptional
customer
experience
have
been
its
key
differentiators
! It
offers
over
1000
products
across
25
categories
in
furniture
URBAN LADDER

9. ! Bangalore
based
start-­‐up
! Gaurav
Kushwaha
and
Vidya
Nataraj
co-­‐founded
the
company
! Only
Indian
consumer
internet
story
integrated
from
manufacturing
to
e-­‐
tailing
! Ratan
Tata
has
invested
in
this
company
! Online
jewellery
store
! Differentiates
from
traditional
offline
jewellers
with
its
just-­‐in-­‐time
manufacturing
model
where
the
jewellery
is
manufactured
within
three-­‐four
days
of
an
order
being
placed
BLUESTONE

10. ! Kunal
Bahl,
Founder,
and
an
ex-­‐
Infosyian
! 3
million
subscribers,
with
one
new
customer
getting
into
fold
every
second
! Built
on
the
principal
of
“Indians
love
discounts”
! Owns
70%
of
the
online
marketplace,
gives
amazon
India
a
run
for
the
money
! Goal:
help
a
million
entrepreneurs
become
successful
via
an
online
marketplace.
SNAPDEAL

11. ! Bangalore-­‐based
start-­‐up
! Founded
in
2005,
it’s
the
largest
online
bus
ticket
and
hotel
booking
! Sold
to
ibiobo.com
in
2013
! Offer
over
80,000+
(and
growing)
routes
across
the
Indian
map
! Start-­‐up
is
a
case
study
on
how
companies
which
are
extremely
successful
can
also
go
wrong!
RED BUS

12. ! Bengaluru-­‐based
start-­‐up
! Produces
products
from
fridge
magnets
to
eccentric
boxer
shorts
! Founded
in
March
2010,
the
startup
has
progressed
and
expanded
multifold
in
the
last
three
years
! Chadda
and
Prabhakar
started
their
company
in
their
apartment
in
2009
! Company's
products
tend
to
be
cluttered
with
images
that
evoke
India
like
the
auto
rickshaw
and
cows
! Very
popular
with
the
youth
of
today
CHUMBAK

13. 1. Believe
in
your
idea,
no
matter
how
crazy
it
may
seem
2. Accept
defeats
with
humility,
say
sorry,
and
move
on
3. Startups
can
fail,
but
entrepreneurs
move
on,
build
the
next
big
thing
4. Be
honest
to
your
customers.
If
you
screw
up,
admit
it
and
keep
the
dialogue
alive
5. Think
big,
think
outlandish
and
walk
the
talk
6. Don't
feel
shy
in
sharing
ideas
openly,
crowd
sourcing
whatever
you
can
7. Founding
teams
are
important,
but
it's
THE
entrepreneur
who
needs
to
go
on,
even
if
all
leave
8. Ensure
time
with
family,
friends
for
that
much
needed
emotional
energy
9. Eat
healthy,
stay
fit,
so
you
battle
hard
10. And
as
the
famous
quote
goes,
Stay
Hungry,
Stay
Foolish
Kejriwal, AAP in New Delhi Election

14. $10m-$15m
Kumar Rangarajan Satyam Kandula Phanindra Sama
$135m
$521m, $1.6B
Sachin Bansal & Binny Bansal Naveen Tiwari
$215m, $1B
K Ganesh
$8m
Kumal Bahl
$627m, $1B
Meena Ganesh
$6m

16. Merriam-Webster: “one who
organizes, manages and assumes
the risks of a business or
enterprise.”
Dictionary.com: “a person who
organizes and manages any
enterprise, especially a business,
usually with considerable initiative
and risk.”

20. ! In
2014,
India
was
ranked
third
in
the
world
in
terms
of
venture
capital
(VC)
funding,
after
the
US
and
China.
Two-­‐thirds
of
that
went
to
startups
in
Bangalore
! A
Nasscom
study
noticed
that
since
1990,
India
has
seen
the
emergence
of
3,402
product
companies
! Of
the
total
3,402
product
companies,
approximately
51
percent
are
based
in
Bangalore
and
NCR
region.
! More
than
55
per
cent
of
the
startup
founders
have
less
than
10
years
of
experience
from
2009
to
2012.
! The
Indian
Angel
Network,
for
instance,
evaluated
3,400
pitches
in
2012,
shortlisted
82,
and
ended
up
funding
13.
! The
year
before,
it
had
received
just
2,000
pitches
! In
2013,
there
were
100
merger
and
acquisition
deals
across
the
India's
information
technology
industry
! Of
this,
31
whose
value
was
announced
were
worth
$1,906
million
(Rs
11,807
crore),
according
to
research
firm
Venture
Intelligence

22. Indian taxi service operators
have raised $347m since
2012 through 21 transactions
Ola cabs raised $210m (INR
1260 crores) in 2014

23. 1. Entrepreneurship
can
start
at
a
younger
age
2. Startup
models
are
global
3. Startup
markets
are
global
4. The
rise
of
the
accidental
entrepreneur
5. Mobile
and
Internet
are
key
drivers
6. Survival
is
a
good
start!
7. Technology
democratizes
entrepreneurship
8. Survival
is
a
good
start!
9. Don’t
be
deterred
by
naysayers
10. There
is
more
to
it
than
money
11. Discipline
will
help
you
stay
the
course
12. Build
solid
values
and
sustainable
culture
13. Messaging
is
the
message
of
the
moment
14. Learn
from
failures
15. Keep
your
customer
‘wowed’
16. Aim
for
good
governance
17. India
is
in
the
VC
Top
Three
18. Give
back
to
other
entrepreneurs
19. Governments
should
facilitate,
not
obstruct
20. Give
back
to
society
http://yourstory.com/2015/02/25-
years-startup-wisdom

24. 1. Zomato.com
2. Jombay.com
3. Deskaway.com
4. Slideshare.net
5. Snapdeal.com
6. Fusioncharts.com
7. Collatebox.com
8. Flipkart.com
9. Inmobi.com
10. Redbus.in
11. Mobstac.com
12. Komli.com
13. PubMaticAdmagnet.
com
14. indusnet.co.in
15. Druva.com
16. Games24x7.com
17. Instamojo.com
18. SupportBee.com
19. ipleaders.in
20. Tastykhana.in

30. ! Traction:
How
well
these
Indian
startups
are
receiving
a
market
validation
for
its
business
model.
Basically,
how
well
the
consumers
are
taking
to
the
product/service.
! Potential
Market:
How
big
is
the
market
share
for
the
respective
product/service.
Will
the
product
be
welcomed
with
wide
arms
in
the
market
or
will
it
be
just
another
not-­‐so-­‐great
product.
! Pedigree
of
the
Team:
The
background
and
professional
credentials
of
the
startup’s
team
members.
Many
of
these
listed
startups
are
by
IITians
and
past
employees
of
big
MNCs
as
well
as
professionals
with
a
rich
experience
in
the
field.
! Scalability:
Even
if
the
initial
idea
of
the
product/service
is
extraordinary,
is
there
a
chance
for
the
business
to
grow?
These
startups
have
shown
great
potential
and
many
have
also
received
fundings,
while
others
are
not
so
far
behind
in
line.

40. ! In
2014,
Sequoia
Capital,
raised
a
fourth
round
of
$530
million
for
its
India-­‐
focused
fund
to
expand
its
investments
in
India
and
South-­‐East
Asia;
with
this
4th
round
-­‐
the
total
capital
committed
to
Sequoia
Capital’s
India
funds
is
around
$2
billion
! The
fund
will
primarily
invest
in
the
technology,
consumer
and
healthcare
sectors,
with
special
focus
on
mobile,
online
payments,
big
data,
SaaS
(software-­‐as-­‐a-­‐service),
cloud
computing,
enterprise
software
and
medical
and
lifestyle
related
healthcare
start-­‐ups
! Its
portfolio
in
India,
which
has
around
75
companies
! Key
companies
include
–
! Capillary
Technologies
Pvt.
Ltd,
(customer
engagement
software)
! Druva
Software
Pvt.
ltd,
(cloud
back-­‐up
solutions)
! Micromax
Technologies
Pvt.
Ltd
(mobile
phone
manufacturer)
! Just
Dial
Pvt.
Ltd
(business
listing)
! Zomato
Media
Pvt.
Ltd
(e-­‐commerce)
! Quickheal
(security
software)
! Practo
(healthcare)
! MuSigma
(analytics/big
data
solutions)

41. ! Matrix
Partners
India
is
an
investment
firm
with
INR
3,000
crore
under
management
! In
2014,
Matrix,
invested
a
second
India
fund
worth
$300-­‐million
! The
firm
invests
in
companies
targeting
the
Indian
consumer
market
with
an
initial
investment
size
upto
75
crores
! Matrix
expects
to
make
3-­‐6
seed
investments
every
year
! Key
companies
include
–
! Sight
(eye
care
chain)
! Muthoot
Finance
(gold
loan
NBFC)
! Quikr
(online
classifieds)
! U2opia
(social
mobile
apps)
! Ver
se
Innovation
(mobile
classifieds)
! W
Women's
Wear
(women's
apparel)
! Cloud
9
(speciality
maternity
services)
! Tree
House
Education
(preschools
and
K-­‐12
school
management)

42. ! Mobile
commerce
vs.
web
commerce
! Who’s
buying
what
?
! Advertisements,
Promotions
and
Loyalty/Reference
programs
! Transport
! Safety
and
Security
! Car
Pooling
! Entertainment
in
car
! Route
optimization
! Healthcare

44. ! You
achieve
something
significant
when
you
do
something
insignificant
(as
seen
by
others)
! Its
not
just
about
taking
risks.
Its
about
managing
risks.
Its
about
minimizing
lot
of
smaller
risks
within
that
bigger
risk
! Data
shows
it
takes
5-­‐7years
for
an
entrepreneur
to
make
a
mark
! Breaking
Inertia
–
Comfortable
job
to
entrepreneur
vs.
Comfortable
job
to
student
to
entrepreneur
! Luck
plays
a
significant
role
in
success.
With
right
attitude,
you
can
learn
to
be
lucky!
! Market
is
not
just
when
you
have
a
willing
buyer
but
also
an
able
buyer
is
required
! First
make
it
work
,
then
make
it
better
! Costs
are
like
fingernails
..cut
them
constantly

46. Don’t Give up

47. NOVEL
CUSTOMER
CENTRICITY
INNOVATE
PURPOSE

48. PACKAGING
MESSAGING
SIEZING
THE
OPPORTUNITY

49. ! If
the
chemistry
is
not
right,
arithmetic
will
never
work
! TEAM
! Are
you
producing
a
vitamin
or
a
headache
tablet
! PROBLEM
you
are
solving
(Nature,
big/small,
Market
size)
! Competition
–
Who
else
is
doing?
How
are
you
better?
! Entry
Barrier
! Value
is
created
in
market
and
not
in
xls
sheet
! Financing
Risk
:
Capital
Intensity
-­‐Capital
required
for
company
to
reach
infliction
point
(Breakeven
or
sustainable
growth
or
non
linear
growth)
! Regulation

52. All pictures are from flickr.com
with either no copyright or wit
common creatives

53. ! http://sutrahr.com/top-­‐startups-­‐india-­‐2014-­‐list/
! http://yourstory.com/2014/12/top-­‐startups-­‐india-­‐work-­‐job-­‐
employee/
! http://www.quora.com/What-­‐are-­‐the-­‐best-­‐technology-­‐startups-­‐
to-­‐work-­‐for-­‐in-­‐India
! http://forbesindia.com/article/special/5-­‐startups-­‐to-­‐watch-­‐out-­‐for-­‐
in-­‐2014/36853/1
! http://mashable.com/2014/10/21/indian-­‐tech-­‐startups/
! http://economictimes.indiatimes.com/slideshows/biz-­‐
entrepreneurship/14-­‐startups-­‐to-­‐look-­‐forward-­‐to-­‐in-­‐2014/birds-­‐
eye-­‐system/slideshow/27778085.cms
! http://businesstoday.intoday.in/cooleststartups/2014
! http://yourstory.com/2015/02/25-­‐years-­‐startup-­‐wisdom
! http://m.timesofindia.com/tech/tech-­‐news/Myntra-­‐planning-­‐to-­‐
shut-­‐down-­‐its-­‐website-­‐by-­‐year-­‐end/articleshow/46150408.cms

54. Visit my slideshare to
view all these
presentations

55. Shivananda
(Shivoo)
R
Koteshwar
Director,
Mediatek
shivoo.koteshwar@gmail.com/
Facebook:
shivoo.koteshwar
BLOG:
http://shivookoteshwar.wordpress.com
SLIDESHARE:
www.slideshare.net/shivoo.koteshwar