1. Showcase your employment brand
Reasons to LinkedIn can
Deliver a custom experience
buy a LinkedIn Feature your most relevant jobs
target members
Career Page by
Drive relevant talent to your page
A central hub to promote employer brand to passive Geography
(country, global,
jobseekers and amplify job visibility. US zip code…)
•Build custom experiences for up to 29
custom audience types, plus default
Platinum LCP view $70,000 Industry
•Includes the Overview page and traffic (Healthcare,
driver ads (1.5 MM impressions). Banking, Retail…)
•Build custom experiences for up to 4
Gold LCP custom audience types, plus default
$30,000
view. Job Function
•Includes ad on Overview page and traffic (Finance, HR,
driver ads (600K impressions). Legal, IT…)
Silver LCP •One page for all audiences. $10,000
•No ads included.
Seniority
(Manager,
•“Co-branded” is •“Picture Yourself” Director, VP…)
default for is default for Traffic
Overview Ads Drivers
Silver Gold Platinum
Up to 4 target Up to 29 target
# of Target
1 default audiences audiences
Groupings
(+1 default) (+1 default)
YES – 600K ad YES – 1.5MM ad
Additional Ad Units No
impressions = $18,000 impressions = $45,000
Full Ownership of YES!
YES!
an Ad on an No Media value = $6,000
Media value = $6,000
Overview Page
TOTAL MEDIA
VALUE $24,000 $51,000