SlideShare une entreprise Scribd logo

Uses and Gratifications Theory

•Télécharger en tant que PPT, PDF•
•
S
shle
FormationTechnologie
1  sur  13
What have you done today?
[object Object],Driven by a billboard? Read a magazine? Gone to a sporting event? Checked your Facebook notifications?
[object Object]
Which brings me to my point…
Since the media is everywhere shouldn’t there be a theory about it?
There is!!! It’s known as the uses and gratifications theory.
The uses and gratifications theory focuses on the consumer rather than focusing on the message by asking “what people do with media ” rather than “what media does to people”.
In other words, the audience uses media to meet their needs and to fulfill specific gratifications*. *Gratifications are sources of pleasure or satisfaction.
Blumler and Katz first began studying this theory in the 1940’s. and it’s still used by scholars today!
Since then, the theory has been criticized by many. It’s too hard to determine the gratification of needs. All research is based on surveys! It will not succeed in “contributing substantially” to the field of communication.
The criticism has not deterred scholars, and research continues .
Just remember… The uses and gratifications theory looks at what people do with media .
Questions? Just ask…

Recommandé

7 uses and gratifications theory
7 uses and gratifications theory7 uses and gratifications theory
7 uses and gratifications theoryrockinmole
 
Uses and gratifications theory 2
Uses and gratifications theory 2Uses and gratifications theory 2
Uses and gratifications theory 2mmitcham-rowell
 
Uses and gratifications
Uses and gratificationsUses and gratifications
Uses and gratificationsMs Walters
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theoryedenantoniawhite
 
Uses and gratifications model
Uses and gratifications modelUses and gratifications model
Uses and gratifications modelHannahCostello
 
SociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared ResourceSociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared Resourcesociologyexchange.co.uk
 
Audience uses and gratifications theory
Audience uses and gratifications theoryAudience uses and gratifications theory
Audience uses and gratifications theorycaitlincmedia
 
Uses & gratifications
Uses & gratificationsUses & gratifications
Uses & gratificationsZeeshan Qasim
 

Recommandé

7 uses and gratifications theory
7 uses and gratifications theory7 uses and gratifications theory
7 uses and gratifications theoryrockinmole
 
Uses and gratifications theory 2
Uses and gratifications theory 2Uses and gratifications theory 2
Uses and gratifications theory 2mmitcham-rowell
 
Uses and gratifications
Uses and gratificationsUses and gratifications
Uses and gratificationsMs Walters
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theoryedenantoniawhite
 
Uses and gratifications model
Uses and gratifications modelUses and gratifications model
Uses and gratifications modelHannahCostello
 
SociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared ResourceSociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared Resourcesociologyexchange.co.uk
 
Audience uses and gratifications theory
Audience uses and gratifications theoryAudience uses and gratifications theory
Audience uses and gratifications theorycaitlincmedia
 
Uses & gratifications
Uses & gratificationsUses & gratifications
Uses & gratificationsZeeshan Qasim
 
Uses and gratification
Uses and gratificationUses and gratification
Uses and gratificationAstrid Contreras
 
Uses and Gratification theory
Uses and Gratification theoryUses and Gratification theory
Uses and Gratification theorybridgittehb
 
USES AND GRATIFICATION THEORY
USES AND GRATIFICATION THEORYUSES AND GRATIFICATION THEORY
USES AND GRATIFICATION THEORYEmmaDuley
 
Uses & gratification theory
Uses & gratification theoryUses & gratification theory
Uses & gratification theorynadia naseem
 
Uses and Gratifications Media Theory
Uses and Gratifications Media TheoryUses and Gratifications Media Theory
Uses and Gratifications Media Theorytarasleg
 
Uses and gratification theory
Uses and gratification theoryUses and gratification theory
Uses and gratification theorynoraimaarif1
 
Uses and gratification model
Uses and gratification modelUses and gratification model
Uses and gratification modelJanardhan Juvvigunta
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theorybrandonforan
 
Blumler and Katz theory
Blumler and Katz theoryBlumler and Katz theory
Blumler and Katz theorydanielbruce22
 
Use and Gratification Model
Use and Gratification ModelUse and Gratification Model
Use and Gratification ModelDavid Phillips
 
Audience uses and Gratification Theory
Audience uses and Gratification TheoryAudience uses and Gratification Theory
Audience uses and Gratification Theoryshannonclarkemedia
 
The uses and gratification theory
The uses and gratification theoryThe uses and gratification theory
The uses and gratification theorysampsonrachael1190
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theoryBerk Barlak
 
Cammi - Uses & Gratification Theory
Cammi - Uses & Gratification TheoryCammi - Uses & Gratification Theory
Cammi - Uses & Gratification TheoryZoe Lorenz
 
TV In the context of: “Uses and Gratification approach”
TV In the context of: “Uses and Gratification approach”TV In the context of: “Uses and Gratification approach”
TV In the context of: “Uses and Gratification approach”Rijitha R
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theoryMuhammad Sohaib Afzaal
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theorysavannahmartina
 
Audience Theory Introduction - Effects, Uses and Gratification, Reception
Audience Theory Introduction - Effects, Uses and Gratification, ReceptionAudience Theory Introduction - Effects, Uses and Gratification, Reception
Audience Theory Introduction - Effects, Uses and Gratification, ReceptionJohn DF
 
Uses and gratification theory
Uses and gratification theoryUses and gratification theory
Uses and gratification theoryDkkkkkkkk
 
Uses and Gratifications Theory
Uses and Gratifications TheoryUses and Gratifications Theory
Uses and Gratifications Theoryhsones
 
De culturele indicatoren-benadering
De culturele indicatoren-benaderingDe culturele indicatoren-benadering
De culturele indicatoren-benaderingSharina Helderop
 
Facebook for a cause
Facebook for a causeFacebook for a cause
Facebook for a causeLibby Juliá Vázquez
 

Contenu connexe

Tendances

Uses and Gratification theory
Uses and Gratification theoryUses and Gratification theory
Uses and Gratification theorybridgittehb
 
USES AND GRATIFICATION THEORY
USES AND GRATIFICATION THEORYUSES AND GRATIFICATION THEORY
USES AND GRATIFICATION THEORYEmmaDuley
 
Uses & gratification theory
Uses & gratification theoryUses & gratification theory
Uses & gratification theorynadia naseem
 
Uses and Gratifications Media Theory
Uses and Gratifications Media TheoryUses and Gratifications Media Theory
Uses and Gratifications Media Theorytarasleg
 
Uses and gratification theory
Uses and gratification theoryUses and gratification theory
Uses and gratification theorynoraimaarif1
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theorybrandonforan
 
Blumler and Katz theory
Blumler and Katz theoryBlumler and Katz theory
Blumler and Katz theorydanielbruce22
 
Use and Gratification Model
Use and Gratification ModelUse and Gratification Model
Use and Gratification ModelDavid Phillips
 
Audience uses and Gratification Theory
Audience uses and Gratification TheoryAudience uses and Gratification Theory
Audience uses and Gratification Theoryshannonclarkemedia
 
The uses and gratification theory
The uses and gratification theoryThe uses and gratification theory
The uses and gratification theorysampsonrachael1190
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theoryBerk Barlak
 
Cammi - Uses & Gratification Theory
Cammi - Uses & Gratification TheoryCammi - Uses & Gratification Theory
Cammi - Uses & Gratification TheoryZoe Lorenz
 
TV In the context of: “Uses and Gratification approach”
TV In the context of: “Uses and Gratification approach”TV In the context of: “Uses and Gratification approach”
TV In the context of: “Uses and Gratification approach”Rijitha R
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theorysavannahmartina
 
Audience Theory Introduction - Effects, Uses and Gratification, Reception
Audience Theory Introduction - Effects, Uses and Gratification, ReceptionAudience Theory Introduction - Effects, Uses and Gratification, Reception
Audience Theory Introduction - Effects, Uses and Gratification, ReceptionJohn DF
 
Uses and gratification theory
Uses and gratification theoryUses and gratification theory
Uses and gratification theoryDkkkkkkkk
 
Uses and Gratifications Theory
Uses and Gratifications TheoryUses and Gratifications Theory
Uses and Gratifications Theoryhsones
 

Tendances (20)

Uses and gratification
Uses and gratificationUses and gratification
Uses and gratification
 
Uses and Gratification theory
Uses and Gratification theoryUses and Gratification theory
Uses and Gratification theory
 
USES AND GRATIFICATION THEORY
USES AND GRATIFICATION THEORYUSES AND GRATIFICATION THEORY
USES AND GRATIFICATION THEORY
 
Uses & gratification theory
Uses & gratification theoryUses & gratification theory
Uses & gratification theory
 
Uses and Gratifications Media Theory
Uses and Gratifications Media TheoryUses and Gratifications Media Theory
Uses and Gratifications Media Theory
 
Uses and gratification theory
Uses and gratification theoryUses and gratification theory
Uses and gratification theory
 
Uses and gratification model
Uses and gratification modelUses and gratification model
Uses and gratification model
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theory
 
Blumler and Katz theory
Blumler and Katz theoryBlumler and Katz theory
Blumler and Katz theory
 
Use and Gratification Model
Use and Gratification ModelUse and Gratification Model
Use and Gratification Model
 
Audience uses and Gratification Theory
Audience uses and Gratification TheoryAudience uses and Gratification Theory
Audience uses and Gratification Theory
 
The uses and gratification theory
The uses and gratification theoryThe uses and gratification theory
The uses and gratification theory
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theory
 
Cammi - Uses & Gratification Theory
Cammi - Uses & Gratification TheoryCammi - Uses & Gratification Theory
Cammi - Uses & Gratification Theory
 
TV In the context of: “Uses and Gratification approach”
TV In the context of: “Uses and Gratification approach”TV In the context of: “Uses and Gratification approach”
TV In the context of: “Uses and Gratification approach”
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theory
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theory
 
Audience Theory Introduction - Effects, Uses and Gratification, Reception
Audience Theory Introduction - Effects, Uses and Gratification, ReceptionAudience Theory Introduction - Effects, Uses and Gratification, Reception
Audience Theory Introduction - Effects, Uses and Gratification, Reception
 
Uses and gratification theory
Uses and gratification theoryUses and gratification theory
Uses and gratification theory
 
Uses and Gratifications Theory
Uses and Gratifications TheoryUses and Gratifications Theory
Uses and Gratifications Theory
 

En vedette

De culturele indicatoren-benadering
De culturele indicatoren-benaderingDe culturele indicatoren-benadering
De culturele indicatoren-benaderingSharina Helderop
 
венок на рождество
венок на рождествовенок на рождество
венок на рождествоalnima
 
1 dsp b malaysia tahun 3 sk 5 feb 2013 (1)
1 dsp b malaysia tahun 3 sk 5 feb 2013 (1)1 dsp b malaysia tahun 3 sk 5 feb 2013 (1)
1 dsp b malaysia tahun 3 sk 5 feb 2013 (1)Zarina Mohd Basri
 
13 dsp dunia sains tahun 3 5 feb 2013
13 dsp dunia sains tahun 3 5 feb 201313 dsp dunia sains tahun 3 5 feb 2013
13 dsp dunia sains tahun 3 5 feb 2013Zarina Mohd Basri
 
россия от края до края
россия от края до краяроссия от края до края
россия от края до краяalnima
 
TechWiseTV--"Energy Efficiency in the Data Center" Social Media Plan
TechWiseTV--"Energy Efficiency in the Data Center" Social Media PlanTechWiseTV--"Energy Efficiency in the Data Center" Social Media Plan
TechWiseTV--"Energy Efficiency in the Data Center" Social Media PlanK. Melissa Kennedy
 
россия от края до края
россия от края до краяроссия от края до края
россия от края до краяalnima
 
Wiltshire socialentrepreneurs
Wiltshire socialentrepreneursWiltshire socialentrepreneurs
Wiltshire socialentrepreneursSue Jordan
 
приложение мирнинский район
приложение мирнинский район приложение мирнинский район
приложение мирнинский район alnima
 
инструкция к порталу
инструкция к порталуинструкция к порталу
инструкция к порталуKonstantin Zilberburg
 
Alison Sigethy art
Alison Sigethy artAlison Sigethy art
Alison Sigethy artasigethy
 
5 dsp bahasa arab tahun 3 5 feb 2013
5 dsp bahasa arab tahun 3 5 feb 20135 dsp bahasa arab tahun 3 5 feb 2013
5 dsp bahasa arab tahun 3 5 feb 2013Zarina Mohd Basri
 
La Riforma Sanitaria Americana
La Riforma Sanitaria AmericanaLa Riforma Sanitaria Americana
La Riforma Sanitaria AmericanaAntoni Conteddu
 
рождественский венок
рождественский венокрождественский венок
рождественский венокalnima
 
Copyright for Artists: Protecting Your Art
Copyright for Artists: Protecting Your ArtCopyright for Artists: Protecting Your Art
Copyright for Artists: Protecting Your Artryanwhitney
 

En vedette (20)

De culturele indicatoren-benadering
De culturele indicatoren-benaderingDe culturele indicatoren-benadering
De culturele indicatoren-benadering
 
Facebook for a cause
Facebook for a causeFacebook for a cause
Facebook for a cause
 
Restrictive Covenants
Restrictive CovenantsRestrictive Covenants
Restrictive Covenants
 
венок на рождество
венок на рождествовенок на рождество
венок на рождество
 
1 dsp b malaysia tahun 3 sk 5 feb 2013 (1)
1 dsp b malaysia tahun 3 sk 5 feb 2013 (1)1 dsp b malaysia tahun 3 sk 5 feb 2013 (1)
1 dsp b malaysia tahun 3 sk 5 feb 2013 (1)
 
Mindfulness Pills
Mindfulness PillsMindfulness Pills
Mindfulness Pills
 
13 dsp dunia sains tahun 3 5 feb 2013
13 dsp dunia sains tahun 3 5 feb 201313 dsp dunia sains tahun 3 5 feb 2013
13 dsp dunia sains tahun 3 5 feb 2013
 
Chuyện Con Kiến
Chuyện Con KiếnChuyện Con Kiến
Chuyện Con Kiến
 
россия от края до края
россия от края до краяроссия от края до края
россия от края до края
 
TechWiseTV--"Energy Efficiency in the Data Center" Social Media Plan
TechWiseTV--"Energy Efficiency in the Data Center" Social Media PlanTechWiseTV--"Energy Efficiency in the Data Center" Social Media Plan
TechWiseTV--"Energy Efficiency in the Data Center" Social Media Plan
 
россия от края до края
россия от края до краяроссия от края до края
россия от края до края
 
Wiltshire socialentrepreneurs
Wiltshire socialentrepreneursWiltshire socialentrepreneurs
Wiltshire socialentrepreneurs
 
приложение мирнинский район
приложение мирнинский район приложение мирнинский район
приложение мирнинский район
 
инструкция к порталу
инструкция к порталуинструкция к порталу
инструкция к порталу
 
Alison Sigethy art
Alison Sigethy artAlison Sigethy art
Alison Sigethy art
 
5 dsp bahasa arab tahun 3 5 feb 2013
5 dsp bahasa arab tahun 3 5 feb 20135 dsp bahasa arab tahun 3 5 feb 2013
5 dsp bahasa arab tahun 3 5 feb 2013
 
La Riforma Sanitaria Americana
La Riforma Sanitaria AmericanaLa Riforma Sanitaria Americana
La Riforma Sanitaria Americana
 
рождественский венок
рождественский венокрождественский венок
рождественский венок
 
Copyright for Artists: Protecting Your Art
Copyright for Artists: Protecting Your ArtCopyright for Artists: Protecting Your Art
Copyright for Artists: Protecting Your Art
 
About the Humboldt Park Portal
About the Humboldt Park PortalAbout the Humboldt Park Portal
About the Humboldt Park Portal
 

Similaire à Uses and Gratifications Theory

Uses and grats theory
Uses and grats theoryUses and grats theory
Uses and grats theoryZoe Lorenz
 
Audience theories handout blank copy 2
Audience theories handout blank copy 2Audience theories handout blank copy 2
Audience theories handout blank copy 2rachel hewitson
 
Audience theories hypodermic Needle Model
Audience theories hypodermic Needle ModelAudience theories hypodermic Needle Model
Audience theories hypodermic Needle Modelrachel hewitson
 
Uses of Gratification Presentation
Uses of Gratification PresentationUses of Gratification Presentation
Uses of Gratification PresentationRegina Liepa
 
Audience theory task 3
Audience theory task 3Audience theory task 3
Audience theory task 3PJG123
 
Audience theory task 3
Audience theory task 3Audience theory task 3
Audience theory task 3PJG123
 
Media theories powerpoint 20 marker
Media theories powerpoint 20 marker Media theories powerpoint 20 marker
Media theories powerpoint 20 marker kurtilko
 
Audience theories
Audience theoriesAudience theories
Audience theoriesJosh Wright
 
About uses and gratification model
About uses and gratification model About uses and gratification model
About uses and gratification model Pallavi Bhutani
 
Social Media and Academic Medicine: Dangerous Liaisons?
Social Media and Academic Medicine: Dangerous Liaisons?Social Media and Academic Medicine: Dangerous Liaisons?
Social Media and Academic Medicine: Dangerous Liaisons?Joyce Lee
 
Audience responses Task 5!
Audience responses Task 5!Audience responses Task 5!
Audience responses Task 5!AlanSmith96
 
Demographics, Psychographics and the Uses and Gratifications Theory, Understa...
Demographics, Psychographics and the Uses and Gratifications Theory, Understa...Demographics, Psychographics and the Uses and Gratifications Theory, Understa...
Demographics, Psychographics and the Uses and Gratifications Theory, Understa...ijtsrd
 
Bulmer and katz
Bulmer and katzBulmer and katz
Bulmer and katzs0016980
 
The patient and physician interaction in social media
The patient and physician interaction in social mediaThe patient and physician interaction in social media
The patient and physician interaction in social mediaSimon R. Stones
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theoryFran2206
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theoryFran2206
 
Uses of gratifications theory (2)
Uses of gratifications theory (2)Uses of gratifications theory (2)
Uses of gratifications theory (2)OliviaBolt
 
Uses and Gratifications Theory
Uses and Gratifications TheoryUses and Gratifications Theory
Uses and Gratifications TheoryZoe Lorenz
 

Similaire à Uses and Gratifications Theory (20)

Uses and grats theory
Uses and grats theoryUses and grats theory
Uses and grats theory
 
Audience theories handout blank copy 2
Audience theories handout blank copy 2Audience theories handout blank copy 2
Audience theories handout blank copy 2
 
Audience theories hypodermic Needle Model
Audience theories hypodermic Needle ModelAudience theories hypodermic Needle Model
Audience theories hypodermic Needle Model
 
Uses of Gratification Presentation
Uses of Gratification PresentationUses of Gratification Presentation
Uses of Gratification Presentation
 
Research powerpoint
Research powerpointResearch powerpoint
Research powerpoint
 
Audience theory task 3
Audience theory task 3Audience theory task 3
Audience theory task 3
 
Audience theory task 3
Audience theory task 3Audience theory task 3
Audience theory task 3
 
Media theories powerpoint 20 marker
Media theories powerpoint 20 marker Media theories powerpoint 20 marker
Media theories powerpoint 20 marker
 
Audience theories
Audience theoriesAudience theories
Audience theories
 
About uses and gratification model
About uses and gratification model About uses and gratification model
About uses and gratification model
 
Social Media and Academic Medicine: Dangerous Liaisons?
Social Media and Academic Medicine: Dangerous Liaisons?Social Media and Academic Medicine: Dangerous Liaisons?
Social Media and Academic Medicine: Dangerous Liaisons?
 
Audience responses Task 5!
Audience responses Task 5!Audience responses Task 5!
Audience responses Task 5!
 
Uses and gratifications
Uses and gratificationsUses and gratifications
Uses and gratifications
 
Demographics, Psychographics and the Uses and Gratifications Theory, Understa...
Demographics, Psychographics and the Uses and Gratifications Theory, Understa...Demographics, Psychographics and the Uses and Gratifications Theory, Understa...
Demographics, Psychographics and the Uses and Gratifications Theory, Understa...
 
Bulmer and katz
Bulmer and katzBulmer and katz
Bulmer and katz
 
The patient and physician interaction in social media
The patient and physician interaction in social mediaThe patient and physician interaction in social media
The patient and physician interaction in social media
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theory
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theory
 
Uses of gratifications theory (2)
Uses of gratifications theory (2)Uses of gratifications theory (2)
Uses of gratifications theory (2)
 
Uses and Gratifications Theory
Uses and Gratifications TheoryUses and Gratifications Theory
Uses and Gratifications Theory
 

Dernier

On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxJisc
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17Celine George
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...ZurliaSoop
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.pptRamjanShidvankar
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxannathomasp01
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxPooja Bhuva
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxAreebaZafar22
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxCeline George
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSCeline George
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Pooja Bhuva
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentationcamerronhm
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17Celine George
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...pradhanghanshyam7136
 
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxHMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxmarlenawright1
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jisc
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Jisc
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Pooja Bhuva
 

Dernier (20)

On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxHMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
 

Uses and Gratifications Theory

  • 1. What have you done today?
  • 2.
  • 3.
  • 4. Which brings me to my point…
  • 5. Since the media is everywhere shouldn’t there be a theory about it?
  • 6. There is!!! It’s known as the uses and gratifications theory.
  • 7. The uses and gratifications theory focuses on the consumer rather than focusing on the message by asking “what people do with media ” rather than “what media does to people”.
  • 8. In other words, the audience uses media to meet their needs and to fulfill specific gratifications*. *Gratifications are sources of pleasure or satisfaction.
  • 9. Blumler and Katz first began studying this theory in the 1940’s. and it’s still used by scholars today!
  • 10. Since then, the theory has been criticized by many. It’s too hard to determine the gratification of needs. All research is based on surveys! It will not succeed in “contributing substantially” to the field of communication.
  • 11. The criticism has not deterred scholars, and research continues .
  • 12. Just remember… The uses and gratifications theory looks at what people do with media .