itc

1. LEARNING OUT
COME
MADE BY- SHOBHITPUNJABI

2. ITC FORTUNE Brand
FORTUNE IINNS
FORTUNE PARK
FORTUNE SELECT
F
Fortune resort

3. INTRODUCTION
• ITC HOTELS ,palaces and resorts ,with its
distinctive ,logo of hands folded in the traditional
namaste,has been widely recognized the ultimate
in indian hospitality
• Namaste is a sanskrit ,made up of two words ,
namah and te
• The divinity in me , salutes to the divinity in you.
• Fortune tagline – “Let fortune take your place..
• Website – “ www.fortuneparkhotel.netin

4. MOTTO
• A “wow” at every “ Moment Of Truth”
• This means “ any episode when a cutomer
comes into contact with any aspect of the
company, however remote and opportunity to
form an impression
• “WOW”!! “A service culture”…

5. VISSION
• “ Sustain ITC position as one of the indian
most valuable corporation through world class
performance, overcasting growing values one
Indian economy company shareholder “
• To unfort a fortune hotel @ every 180km
• Mid market to upscale

6. FORTUNE VALUES
• LEARN
• L : Listen to the guest
• E: Empathise
• A : appologise for the problem
• R: React on problem
• N: Notify follow up

7. MISSION
• To enhance the wealth generating capability of
the enterprise ina globalisaton environment
• Ascertain supperior and sustainable stabbility
value
• First class full service hotels operating mid-
market to upscale properties and catering to
especific business pilgrimage…
• “ITC Green Center” – Headquater 1,70000 sq fit
• LFED Platinium Certificate- 2004
• The flag of fortune consist of FALCON bird

8. LET FORTUNE TAKE YOUR PLACE
• No of alliances – 71
• No alliances rooms – 5634
• No of cities – 55
• No of operating hotels- 46
• No of operating rooms- 3701
• No of cities- 55

9. F&B OUTLETS OF FORTUNE
• NAKSHATRA – Indian fine dining restro..
• EARTHERN OVEN – Fine dinning restro north
indian..
• ZODIAC – Coffe shop multi cuisine restro..
• ORCHID – Multi cuisine restro..
• OSTERDAM – BAR..
• NEPTUNE – BAR..
• FORTUNE DELIGHT – Paistry shop..
• RAINBOW – Pure vegeterian restro..

10. FORTUNE UNIFORM STANDARD
• C.R.I.S.P
• C – clean
• R – right fit
• I – ironed
• S – spotless
• P - presentable

11. FORTUNE PHILOSOPHY
• R1 – Revenue through acquisation
from competetion and cyicldoxastion
• R2 – Retention and pull through
quality
• R3 – Return through cost efficiency

12. KEY TEARMS
• In year2001 I.T.C dots are removed
• F.F.S - Fortune Fine Standard
• F.E.P – Functional effitiveness programme encounter
• G.S.I – Guest satisfaciton index
• W.L.F- Weekly learning process
• F M CHEERS – 15 min cheers
• FOPS – fortune opearating procedure
• IDS – Intelectual data system

13. Thank you