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Media 102

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Media 102: The Who and How of Press Relations
Introduction ,[object Object]
Who Are the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is a “Beat” ,[object Object],[object Object],[object Object],[object Object]
Bureaus and Desks ,[object Object],[object Object],[object Object]
Types of Media ,[object Object],[object Object],[object Object],[object Object]
WIRE SERVICES ,[object Object],[object Object],[object Object],[object Object],[object Object]
PRINT- News Papers ,[object Object],[object Object],[object Object],[object Object],[object Object]
PRINT- Periodicals ,[object Object],[object Object],[object Object],[object Object]
BROADCAST MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object]
Broadcast- Television ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Broadcast- Radio ,[object Object],[object Object],[object Object],[object Object],[object Object]
THE WEB ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Press: How to Get your Stories in the News ,[object Object],[object Object],[object Object],[object Object]
Making the Plan ,[object Object],[object Object],[object Object]
Communications Plan Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identifying Audience ,[object Object],[object Object],[object Object]
Identifying Media Targets ,[object Object],[object Object],[object Object]
Frames, Messages and Stories ,[object Object],[object Object],[object Object]
The Written Word ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting the Word Out ,[object Object],[object Object],[object Object],[object Object]
Pitching Reporters: You Have to Follow Up ,[object Object],[object Object],[object Object]
Let’s Play Ball: Tips for Pitching Your Story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pitching Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pitching Scenario 1 What if you called a reporter three times and he/she still does not return your call? ,[object Object],[object Object],[object Object]
Pitching Scenario 2 What if you’ve pitched an NBC producer and his/her competitor from ABC calls you independently and wants to pursue the same story? ,[object Object],[object Object],[object Object]

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Media 102

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