Some of the most successful entrepreneurs have grown by thinking outside the box. Join us to learn about how you can grow your business using strategies and hacks that have proven themselves time and time again.

1. Growth
Strategies
#SHOPIFYRETAILTOUR

2. Agenda
What are growth strategies?
Why are growth strategies important?
5 growth strategies you should use
1
2
3
4 Q & A

3. What are growth strategies?

4. Proven techniques you can take
advantage of to drive traffic to your
store and ultimately allow you to
grow

5. Why are they important?

6. Why are growth strategies important?
• Without traffic, you won’t make sales
• They create momentum for your business
• Allow you to grow without breaking the bank
• Make more sales and re-invest it into the business

7. Five growth strategies
you should be using

8. REACH NEW AUDIENCES WITH
INFLUENCER MARKETING

9. Influencer marketing examples

10. Do your research
There is so much you can learn from other brands
Discover what works for them
Get inspiration from different types of content
Look at which types get the most engagement

11. Agree on a collaboration structure
MAKE SURE TO AGREE ON THE FOLLOWING THINGS:
Timeframe
Output
Content Usage
Payment
Sponsored Hashtag

12. Maximize the content’s value
Publish it on your product page
Publish it as a Facebook ad
Share it on social media

13. Track your results
Important to track how each post does
Use a spreadsheet, notebook, Evernote, etc
Find what works best for you
Main goal is to learn and iterate

14. RUN PAID SOCIAL MEDIA AD
CAMPAIGNS

15. Facebook Advertising
Simple and user-friendly to understand the basics
Can be the most cost-effective way to advertise
Low barrier to entry, no large budget necessary
Hyper targeted to any demographic, behaviour, etc
Tons of resources online to become an Expert

16. Instagram Advertising
Much newer ad platform, but can be quite effective
Works best with products that are visually appealing
Ideal verticals: fashion, jewelry, beauty, etc
Uses Facebook’s data
Allows for same hyper-targeted ads, but on Instagram instead of Facebook

17. USE SEO* TO MAKE YOUR
STORE MORE DISCOVERABLE
*Search Engine Optimization

18. Keyword Research
Keywords are very important for SEO
Search engine algorithm determines the best match
Best match will be determined by keywords
First page of results receives over 90% traffic
Use Google’s Keyword Planner Tool to help you out

19. Crucial SEO Tips
Add high-quality content to your site and do it regularly
Make your product descriptions unique and search engine friendly
Optimize your product images using ALT tags
Have unique meta descriptions for every page
Include product reviews to generate unique content

20. DRIVE EXCITEMENT WITH
CONTESTS

21. Contest must-haves
Set well defined goals for what you want to achieve
Make the prize exciting to increase participation
Leverage partnerships with celebrities/influencers
Keep them simple and straightforward to ensure participation

22. Launching your contest
Plenty of ways to manage a contest
Both free and paid methods
Depends on what your goals are
Gleam.io is the best contest service
Rafflecopter or Promosimple are good options

23. Contest best practices
Notify all parties involved
Let your current customers know
Encourage virality
Give consistent updates throughout
Make sure to recognize the winner

24. ATTRACT CUSTOMERS WITH
CONTENT MARKETING

25. Content marketing
Consistent, high-quality content is underused
Provides value to your buyer and builds loyalty
Social media lets us be our own content creators
Think outside the box and stay unique

26. Examples of content
Instagram SnapchatE-Books YouTube VideosBlog Posts

27. Resources

28. Shopify Blog
“5 High-Impact Strategies
for Getting More Traffic”
Free tools and resources to accelerate your skills and success
“3 Emerging Marketing
Trends to Grow Your Audience
and Build Your Brand”

29. Shopify Manual
A collection of useful guides to help you use Shopify

30. Shopify Support
support@shopify.com ● 1-888-shopify ● live chat
A dedicated support team - available 24/7

31. Q & A